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Saab/gm didn't exactly make sense. Their goals were too different. Saab makes small(er) turbocharged cars with a heavy emphasis on safety, utility and the environment. I recall GM salivating over saab's great demographics, as if they could sell their normal cars to a captive audience. Their strategy seemed to be to "normalize" saab. Ford basically upgraded volvo's quality but the cars are much as they always were.
For saab to stay alive, they will have to go to a company with whom there is some resonance ( similar engineering that can be shared ) and synergy ( something saab can bring to the table). I wonder if someone like honda wouldn't make sense. Their cars are are already good-handling FWD, their engines amenable to turbocharging, safe, they have the best overall fuel economy as a company, etc. Saab selling alongside acura could make sense. Furthermore, saab's biggest hurdle is upgrading reliability and reliability reputation and honda could help there as well.
I'm not sure the philosophy of those compaines are compatible. Maybe more with the Renault side of things.
-juice
That sounds good though, but is there enough synergy? Saabs will have to continue to be built in Sweden, to not upset the loyalists. They need hatchbacks. The convertible 9-3 is a cash cow.
I see how both could gain. Saab could gain on the reliability front, and Honda/Acura could gain on the turbocharging front. At both companies, Engineers rule. Safety is a priority also. They like fuel efficiency. They have their little quirks. (Double Wishbones on the Accord; Center Console Ignition on Saabs)
Perhaps they could retune Acura to be a Mercedes-Benz type (plush, luxury cars) and help turn Saab into a BMW type. (performance)
Would Honda be willing to pump some serious capital into Saab? This idea is sounding better everyday!
M
I see acura getting:
* Turbocharging expertise ( perhaps for later, higher-power versions )
* Safety focus and innovation
* ergonomic and design "skunk works"
I see saab getting:
* Reliable platforms.
* Durable engines that could take turbocharginbg
* A parent company that respects engineering
The TSX 6-speed manual is loaded at 27K and has 200hp. A saab with the same equipment (sunroof, xenons, heated seats ) would be 30K. I imagine a turbocharged saab-ified version of the TSX selling for 30K as well, but the turbo 2.4L i-4 putting out 250each hp/torque.
Same basic thing for the TL. The manual TL is 33K, pretty luch loaded. The 9-5 aero sticker is 40K. Saab could turbo the v6, make the car really saab-great, and still hold their price point.
dave
And at Honda, engineers rule the world. What they say, goes.
Saab could be the "performance" division Honda never had.
Acura could be retuned to appeal to the aging baby boomer set, and Saab could continue to appeal to the yuppie set.
Question now is financial: Does Honda have the cash to buy them out? How much would GM take to unload this so called "money pit"?
At least Acura HAS customers. I have driven the current 9-3 and 9-5 and can see exactly why Saab has no customers. Both are TOTALLY unimpressive in their segments - there are WAY nicer cars available, that even cost less money.
The rest of the Saab line isn't even Saab-made. Actually, between Acura and Volvo, Saab is one of the most redundant brands on the market. Honda would gain nothing from picking up Saab. Neither can anyone else. Why can't we just let Saab RIP for goodness' sake?
2014 Mini Cooper (stick shift of course), 2016 Camry hybrid, 2009 Outback Sport 5-spd (keeping the stick alive)
Despite the handle, I do try to be objective, but what has happened to Saab in the last few years is like watching someone beat a corpse. Now we want somone ELSE to buy the corpse?
2014 Mini Cooper (stick shift of course), 2016 Camry hybrid, 2009 Outback Sport 5-spd (keeping the stick alive)
And, I agree.... leave Honda alone, please....
regards,
kyfdx
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Fair enough, i see that you note in your profile that the name has caused controversy before. To be fair, i'm not a fan of japanese cars in general, i think the engines tend to be somewhat torqueless, the handling numb, and the interiors somewhat uncomfortable. For me, an extra few projected percentage points of reliability isn't going to make me overlook all that.
Frankly, from my point of view, acura is already much like buick. A pedestrian car with a big(ger) engine and a lot of standard equipment, much of which i don't much want/need. If i wanted a car like a TL, i would probably just go buy a LaCrosse and save a few bucks. I think saab could make their (acura's) cars into something interesting and appealing (to me).
I have driven the 9-5 and TL back-to-back, and for me the 9-5 is a much more interesting car. Nicer interior, better room, actual torque at low RPM, and ooh those ventilated seats.
Of course, discussing it on here isn't going to change anything.
dave
It is a brand that has spun out of control, make that WAY out of control. And with Gm's current financial woes, I don't see the point of sinking more and more money into a failed brand.
Sorry comparing Acura and Buick is like comparing Lobster and canned Tuna. But to each his own I guess...
2014 Mini Cooper (stick shift of course), 2016 Camry hybrid, 2009 Outback Sport 5-spd (keeping the stick alive)
Now, GM sells the company after they have already scattered "the talent" at Saab to the four winds, not to mention got Saab on the future hook by incorporating GM engines into the car designs, and what will the buyer be getting? I ask again.
2014 Mini Cooper (stick shift of course), 2016 Camry hybrid, 2009 Outback Sport 5-spd (keeping the stick alive)
Renault is more likely though. Honda has a phobia of acquisitions. And Ghosn can engineer a turn around really fast.
They're losing customers quick. If they want to stick around until 2020, they need a stong leader to bring it back.
Robert Lutz apparently has Saab on the back burner.
http://www.findarticles.com/p/articles/mi_m3012/is_1_183/ai_97176143
Which says some engineers were trained on the epsilon platform in germany, not that they are now all designing malibu cupholders.
I could change a few words in your platform sharing post, an ask what the buyer will be getting by buying an acura, lexus, or infiniti. Very similar, different dressing, etc. I don't think it's brilliance in one case and treachery in the other.
Havne't read anything on Saab recently, but earlier this year I remember reading in Autoweek about how Trollhattan was going to be converted for GM use in building Euro-Caddys, and that they were moving all engineering and design from there to Opel's design center. I will see if I can find something...
edit...here's a link to an article about how 9-3 production is going to move out of Trollhattan to Germany in about two years, when they will start to build the Cadillac BLS there. So it has not happened yet. At the time, Saab's CEO quit after he learned GM had decided to move production of Saabs out of Sweden.
http://www.autoweek.com/news.cms?newsId=102024
edit2...this one is kind of sad - it was less than four months ago. Dealers were "excited" by future prospects, even as Saab officials wouldn't comment because they were so peeved. The article mentions the future 9-6x, now dead. It mentions they AREN'T revamping the flagship 9-5, but rather just changing the plastic on the front. It mentions the 9-3 SportCombi, pretty much the ONLY thing in the article that is really going ahead. And it mentions that "future Saabs will be true Saabs", even as it says that the 9-3 and 9-5 will be designed and built in Germany beginning in 2007, with the 9-3 in particular built on the Epsilon 2 platform, using Gm engines and transmissions.
http://www.autoweek.com/news.cms?newsId=102627
2014 Mini Cooper (stick shift of course), 2016 Camry hybrid, 2009 Outback Sport 5-spd (keeping the stick alive)
I didn't see a reference to the engineers being stripped away, nor the models being designed in germany. Built, yes. And i agree that's a Bad Thing(tm).
I think we all agree GM has royally botched things, but we're differing in our assessments of how dead the patient is, and perhaps how alive it was in the first place.
dave
http://www.autoweek.com/news.cms?newsId=102806
The article does also say this: "The GM Europe design center's main task is creating Opel, Vauxhall and Saab products based on architectures for which GM Europe is the global leader. These are the upper-medium and lower-medium architectures formerly known as Epsilon and Delta."
Which makes it seem as if 9-3s will indeed be designed in Germany. But I guess the plans from earlier in the year to fold all Saab engineering and design into the Opel Europe design center got modified later in the summer. Which hopefully means the 9-5 will still be designed in Sweden, even if it will be built in Germany.
Question: why would GM rebadge a Trailblazer to be the 9-7, when it had the SRX available as well? The SRX would fit the Saab driving motif much better than the TB. And now that the 9-6 is history, the 9-7 will have to fill the role of Saab's ONLY SUV. They should rebadge the SRX instead.
2014 Mini Cooper (stick shift of course), 2016 Camry hybrid, 2009 Outback Sport 5-spd (keeping the stick alive)
They would get a company in disarray after years of being starved of R&D money, forced to fall under GM's corporate design plan and consolidate, and with many key personnel from the past gone. They would get a company that hasn't made any money in how long? With a small dealer network in the U.S.
It's hard to put a pretty face on all that.
And what does Saab stand for that no other car company stands for? It sure isn't any state of independence. What do Saab cars have that no other cars have? Nothing I can think of.
2014 Mini Cooper (stick shift of course), 2016 Camry hybrid, 2009 Outback Sport 5-spd (keeping the stick alive)
One might speculate at the saab design center, but who knows. Things are weird. The mini was "designed" in california, as are a number of honda products.
"which will be built in Germany off the Epsilon/Epsilon 2 platforms using GM parts (engines, transmissions, etc)."
I argue that there's more differentiation that in acura/honda, toyota/lexus, but we've been down that road already, haven't we?
"why would GM rebadge a Trailblazer to be the 9-7, when it had the SRX available as well? "
Good question. The SRX would have made more sense to me, as well.
dave
Dunno. Nissan was nearly DOA and ghosn turned them around.
I know you really don't like saab(s), but some people really, really do. You might as well argue about brands of chocolate.
I will bite on the Nissan thing: Ghosn got a MASSIVE carmaker with an established rep and a full line of vehicles. But more importantly, Renault did NOT take the GM road to ownership/mergership, whatever. It did not move all of Nissan's design and production to existing Renault facilities and insist on parts-sharing with other Renault vehicles. It most certainly did not rebadge Renault or any other cars with Nissan badges; the only rebadged models in the Nissan Group are the Infinitis that are/were rebadged Nissans.
Ford has certainly not treated Volvo the way GM has treated Saab. They have respected that Volvo engineers and designers have something worthwhile to offer, and have taken those offerings and leveraged them all over the Ford universe.
Saab of 1990 or even 1995 (perhaps) would have been a tasty apple to bite into for a prospective buyer of the company. The "Saab" that remains after more than a decade of GM tramping all over it isn't.
If GM hangs onto it, I just can't imagine what is coming next. I suppose the 9-2 will go away within a year, the 9-7/TB clone will remain the company's only SUV for several years, the 9-5 will soldier on for two more years with mid-90s design and driving dynamics. Maybe they will actually build that cute retro-Sonnet concept car. Not a big-volume segment of the market, but could draw in new buyers, which would be welcome.
2014 Mini Cooper (stick shift of course), 2016 Camry hybrid, 2009 Outback Sport 5-spd (keeping the stick alive)
Um, yes, but that's not the point. Renault got a failing company and turned them around. Therefore it's not always pointless to buy a failing company, perhaps particularly so for Ghosn. Now, quite possibly saab is in worse shape than nissan was.
Again, we already agree GM has done a poor job with saab.
And Saab in 1995 was probably a stronger entity with a stronger customer base than the Saab of 2005, despite only having 2 product lines versus 4.
I think Saab can be turned around. GM just has to dump some serious cash into this company, keep Trollhattan open, at least to build niche Saab models (see my idea a few pages back) and build "volume leaders" like the proposed 9-2 (my idea) and 9-4 in Russelheim, Germany, where they can be built alongside their Opel counterparts.
Saturn and Saab could go together. Saturn = mass market models with few frills
Saab = a unique quirky premium brand for consumers who want to be different.
Dude! That's the point. GM doesn't HAVE the money to sink into the brand. Heck the brand has been LOSING money while under the GM umbrella. You wanna sink even more $$$ into it?
Even if GM were to all of a sudden stumble on a pot of cash (or win the lottery) I think Pontiac or Buick (or even Saturn) would recieve attention before Saab would.
2014 Mini Cooper (stick shift of course), 2016 Camry hybrid, 2009 Outback Sport 5-spd (keeping the stick alive)
Or do you cut your losses and heap the company on someone else?
I think they (GM) wants to turn Buick and Pontiac into niche brands, with only a few models for each one.
Saturn wants to be a volume seller of cars with European flair at a low price.
That leaves Saab and Isuzu.
Scroll down to the Red 9-2X Aero.
It has rumors of a 9-8 Terraza based van ( :surprise: :mad: :sick: :confuse:)
And a Sonett!
I'd try and swipe a 9-2X at closeout next year. Nobody's interested, so now's the time to buy. Free maintenance, AWD, and what's left of Saab cachet.
A used one should be dirt cheap. My son's interested
Face it, I doubt any major manufacturer is going to want to buy it. Saab may have benefited a little from GM's ownership but it's been at the cost of individuality. The 9-7x, the now cancelled 9-6x, etc etc
And if GM does keep Saab, and pour development money into it, it'll be at the cost of one of it's other brands which desperately need a revision (Buick, Pontiac). So, GM, just sell it. There's not much you can gain, but a lot you can lose. And take some tips from Ford and Renault as to how to treat an established company.
The big knock on the solstice is that it's too heavy for 170hp/166lb-ft. How much bigger could the turbo ecotec be?
Certainly I do, as does my son.
The question is, which automaker out there needs a quirky premium brand, that's also a good fit for Saab?
Hyundai maybe? There's talks of creating a luxury division, instead of creating one, Hyundai could buy one. It'd be better than the Chinese...
Renault? Ghosn can engineer a turnover, but can he see the potential in the brand? And Saab builds FWD cars, while Infiniti is moving to RWD platforms, so there goes platform sharing.
Subaru? Can Fuji Heavy Industries afford Saab?
My son's interested in a 2003 Saab 9-3 Convertible, or one of the last 2002 Saab 9-3 hatchbacks. He will be driving in 3 years. If he can't find a 2002-2003 9-3, he'll look at some used 9-5 models.
2014 Mini Cooper (stick shift of course), 2016 Camry hybrid, 2009 Outback Sport 5-spd (keeping the stick alive)
I really want see Saab succeed again someday. I would really like to support them now but I won't, knowing that the dollars go to GM in the end. And sure, the current product kinda stinks but I also blame GM for that scenario as well. So I guess I am hoping that if they could be sold off to someone who will put the effort into the brand...
In the end, you're right. And maybe this thread should die as well.
Future of Saab? Grim.
Look at mini. BMW paid a lot of money to get them, and all they got was a name. Someone buying saab would get factories, engineers, infrastructure, dealers, etc. OTOH, GM killed oldsmobile.
I think this is a moot point. I doubt GM's selling saab.
Saab has done transverse FWD, so they should partner with someone who does that well.
Who would buy Saab, though? Perhaps a stodgy, boring brand, looking for a quirky partner brand?
-juice
Well, let's not get too far ahead of ourselves.
Two things:
1. Saab's not dead yet. There's still hope out there for the optimists.
2. GM has not put Saab up for sale yet. Which means they might have something up their sleeves that they're not disclosing (doubtful, but it's something interesting to ponder)
Fuji Heavy Industries is probably the most compatible partner. Despite the failure of the 9-2X venture, (which was mostly GM idiots over pricing the thing, and the rush to bring it to market) there could still be synergy there. They both share compatible images- quirky brands for those seeking an alternative to the mainstream (Honda or Toyota, Mercedes-Benz, Lexus, or BMW)
Remember that 9-4X on my product line a few pages back? It could be Lambda based... Then again, every division is getting Lambda, so there goes the individuality.
Saab could be the Audi for Subaru, like someone said. Without the mistakes VW has made, of course.
Of course, this will inevitably lead to the next 9-5 sharing the Camry platform, with a turbo 4 under the hood and perhaps a slightly lower price. Not sure anyone here really wants to see that happen. I am sure Toyota would insist on platform-sharing, as this has been key to its ability to keep costs down throughout the empire.
Toyota is looking to expand production in Europe, perhaps it could "borrow" some space in the Saab factory if it is not fully utilized.
I am sure there are 20 good reasons why this is a bad idea.........
2014 Mini Cooper (stick shift of course), 2016 Camry hybrid, 2009 Outback Sport 5-spd (keeping the stick alive)
1. It could leave Lexus free to take on Mercedes-Benz as the "luxury cruiser" After all, Lexus isn't having much success building the GS or IS. Plus Lexus' core market is aging boomers anyways.
2. Toyota's portfolio gives Saab breathing room to build sporty vehicles.
Bad points:
A Camry Based 9-5? I'll pass.
Maybe platform sharing with Lexus might be nice...
The best part is Toyota has the cash and expertise to bring back a brand. They could even invest in totally new platforms for Saab if they wanted to.
I am sure Toyota could manage costs without crimping Saab's style too much. That could actually be a win-win.
Yeah, maybe they would have to skip the platform-sharing between the 9-5 and Camry, eh? :-)
OTOH, let Saab do the platform development for its own models, give them some $$ to update the 9-5 properly, then borrow a good AWD system (perhaps from Sube through Toyota) and make it standard. Beat Acura in the AWD-for-every-model thing that is inevitable for these brands in the future. Tout the safety of AWD much as Subaru used to, knock Volvo down a notch. Could work.
2014 Mini Cooper (stick shift of course), 2016 Camry hybrid, 2009 Outback Sport 5-spd (keeping the stick alive)
Toyota has the cash, the talent, and the expertise to pull off a Saab turnaround.
Toyota, you ready to write a check?
GM, you ready to sell?
I like this better and better. Even better than Honda since Toyota's average buyer age is headed upwards quickly. Saab could be their way to try and bring it down.
Saabs could have its own marketing/distribution system, but they could learn to make RELIABLE European cars...
2001 BMW 330ci/E46, 2008 BMW 335i conv/E93
2014 Mini Cooper (stick shift of course), 2016 Camry hybrid, 2009 Outback Sport 5-spd (keeping the stick alive)
Saab's been building cars off of other platforms for years, perhaps they could make a nice 9-5 on a camry platform, who knows?
Interestingly, I cross-shopped a '97 900 SET vs an '97 es300, and bought the saab. Much more fun to drive, and that's a huge criteria for me.
Yes, i agree it's academic, but interesting.
I don't think GM will let go of Saab for a while - look how hard GM is propping up Isuzu NA.
2014 Mini Cooper (stick shift of course), 2016 Camry hybrid, 2009 Outback Sport 5-spd (keeping the stick alive)
I did cross-shop the is300 with the 328i, and i got the 328i.
I'm not sure price/engine is as close as you think on the 9/3 vs is300.
2006 is250 : $30,350 , 204 hp @ 6,400 rpm , 185 lb-ft torque @ 4,800 rpm 0-60 7.9
2006 9-3 : $26,620 210 hp @ 5300 rpm , 221 lb. ft. at 2500 rpm , 0-60 6.8
Of course, the is250 has RWD so it most likely handles better. It also offers AWD which i really think saab ought to.
dave