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Car Commercials, the good, the bad, and the annoying!

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Comments

  • ateixeiraateixeira Member Posts: 72,587
    Bean counters probably told them they have to get more publicity from their F1 engines. But bean counters shouldn't design ads.
  • ateixeiraateixeira Member Posts: 72,587
    This is fantastic:

    http://youtu.be/bRoV6yuxz9U

    Without even using the vehicles, they show the freedom and capability, and fun that it can entail. A home run. :shades:
  • ateixeiraateixeira Member Posts: 72,587
    http://youtu.be/XNEbh7YrxOw

    Neat.

    Isn't an Exige roadster just an Elise? They've come full circle.
  • fintailfintail Member Posts: 57,162
    Where are the guys running up the ramps at the gallery mall parking garage, around the Whole Foods parking lot, and into the parking barriers at the aesthetic maintenance center? :shades:
  • ateixeiraateixeira Member Posts: 72,587
    edited May 2013
    Now that you mention it, the brand fits in with the whole "pay my $80 for six things and get the heck out".

    :D

    Reference:

    http://youtu.be/2UFc1pr2yUU

    Range Rover appears at 0:53.
  • fintailfintail Member Posts: 57,162
    Too true. The one here looks like a lease return holding lot for Lexus and Audi.

    Classic Range Rover no less, probably hubby's toy - princess wouldn't drive something so old or prone to unintended deceleration.
  • ateixeiraateixeira Member Posts: 72,587
    Nah, it's junior's car by now.
  • steverstever Guest Posts: 52,454
    This one is getting good "in-house" reviews from our Live Advice team:

    Old Spock battles New Spock in the greatest car commercial ever (io9.com)
  • michaellnomichaellno Member Posts: 4,120
    That Audi commercial is awesome! Laughed out loud several times.
  • ateixeiraateixeira Member Posts: 72,587
    Good one....
  • ateixeiraateixeira Member Posts: 72,587
    "Couldn't be done" - heritage ad that seems to be written by the late Dr Seuss:

    http://youtu.be/xZjykPITuq0

    Love it.

    "Elements" is OK (I'm an AWD fan so the sliding around is OK):

    http://youtu.be/dllq71ADpIU

    "Why" must've been done by a former Volvo employee. I would like it more if Audi had aced the recent frontal crash test in to the pole:

    http://youtu.be/wO8t3OjXhCQ

    "LED" isn't much better than the Xmas one. It may be true but to me they're the modern day tail fin.

    http://youtu.be/j-SQTIJxgL4

    "Beauty" is meh.

    http://youtu.be/C-r-OTJsdvo
  • fintailfintail Member Posts: 57,162
    edited May 2013
    I like the heritage themed spot, as I have a weakness for those. I'd also pick a UR-Quattro over most any aging yuppiemobile or new trend for the old 3er driver Audi makes today (even if it would break weekly).

    LED has now evolved from bars of bulbs to curved light tubes. Kind of like how fins went from nubs to extensions to wings. What's next?

    A7 is the best looking thing Audi makes, so it makes sense that's what is shown.
  • fintailfintail Member Posts: 57,162
    Saw a very mommy-minivan themed Pathfinder ad, which means the dumbing down is complete.

    Also a funny Rogue spot claiming it is thousands cheaper than CRV or RAV4. Well yeah, it's also 754 years old.
  • fintailfintail Member Posts: 57,162
    I've seen the new Impala "Classic" themed commercial a couple times today, not bad.
  • fintailfintail Member Posts: 57,162
    Just saw an Audi A4 commercial that compares it to a UR Quattro. Um, not so fast.

    Also the $429 lease deal advertised is pretty unspectacular.
  • steverstever Guest Posts: 52,454
    Sleepy, far north Vallejo, CA. Just up the road from Cicely, aka Roslyn WA.

    Faux Fairbanks appears in new Volkswagen Beetle ad (Alaska Dispatch)
  • fintailfintail Member Posts: 57,162
    The annoying "Prius for everyone" song/spot is back, perfectly targeted at emotional bleeding-hearted women.
  • steverstever Guest Posts: 52,454
    "It's just a pretty normal little car."

    "What, really? I thought it was supposed to be all kinds of sporty," she went on.

    "Oh, you've been watching those commercials with the rally driver sliding the Dart all around, haven't you?"

    "Well of course! It looks so cool."

    2013 Dodge Dart SXT Rallye: Clever Advertising
  • fintailfintail Member Posts: 57,162
    I like the idea of an interesting or exciting car, but I am too trendy or timid to buy anything exciting or interesting, so I'll pretend
  • fintailfintail Member Posts: 57,162
    Still hatin' the Scion ad (I love the comments on the youtube version, too).

    Over the weekend, I was visiting my mother, watching TV, and an ad for a Juke appeared. My mother recoiled at the look of the car, and worst of all, the name. "What's a Juke, what's that supposed to mean?". I replied with "ever hear of a jukebox or a juke joint", to which she had no answer. Then I had to say "you drive a Camry, what does "Camry" mean? It's a made up word" :shades:

    There's a Hyundai ad, maybe locally produced, that is the typical screamer garbage Hyunkia has been known for. "Say Yyyyyyeeessss to Hyundai!" - annoying.

    I am irritated by commercials with whistling music too - Ford and Honda have them locally. Very shallow ploy made to put the anxious shopper at ease, IMO.
  • Mr_ShiftrightMr_Shiftright Member Posts: 64,481
    ...that is often tied to dealer ads for various 'classic cars" so utterly, mind-numbingly dreadful?

    What's the message here? Could it be:

    1. "You'll like my music better if I make it louder..."

    2. " I promise to stop this music if you buy the car..."

    Aside from this video being about as pleasant to listen to as a room full of screaming monkeys, notice the snappy outfit the guy is wearing---and sunglasses, too--a nice way to inspire confidence and trust.

    http://www.youtube.com/watch?v=2057Z1AqZwc

    Hey, he's probably the nicest fellow in the world, but everything about this ad is exactly the opposite of how my VERY successful friend sells muscle cars.
  • fintailfintail Member Posts: 57,162
    Older dinosaur rock fans who have access to simple video editing software, probably. Unfortunately, it seems to mix well with a lot of the customer base for those cars.
  • Mr_ShiftrightMr_Shiftright Member Posts: 64,481
    Perhaps you're right. It sort of matches the awful music you hear at swap meets and local car shows -- 8 hours of continous doo-wop. :cry: You know, there WAS good music in the 60s and 70s.
  • fintailfintail Member Posts: 57,162
    edited June 2013
    Doo-wop works for a 57 Skyliner or a 60 Impala, but maybe not for a Road Runner. Sometimes car show music is out of place like costumes can be at shows - like you've mentioned, flapper girls and men in straw hats in a 38 Packard doesn't work.

    I like to listen to oldies in the fintail, and take anything from about 1959 through 1969 in that car, but anything older or newer seems out of place. The Christine effect and all :shades:
  • Mr_ShiftrightMr_Shiftright Member Posts: 64,481
    Ferrari Commercial---a bit noisy so watch your volume.

    Oh, momma!

    http://www.youtube.com/watch?v=rmGPQLdPtvA
  • lemkolemko Member Posts: 15,261
    Saw a silly ad for the Fiat 500 with Paul Revere declaring "The Italians are coming!"
  • steverstever Guest Posts: 52,454
    edited June 2013
    Maybe the music is royalty free or some cheap packaged stuff.

    Paul Revere started out in Boise so I used to see news about him every year or so.
  • anythngbutgmanythngbutgm Member Posts: 4,277
    Love that one!

    https://www.youtube.com/watch?v=hbRKAVZBlRc&feature=youtube_gdata_player
  • Mr_ShiftrightMr_Shiftright Member Posts: 64,481
    aside from the subtle racism of the times, not bad. The VW Beetle ad is near-brilliant:

    http://www.youtube.com/watch?v=iCWNrMbzPsc
  • steverstever Guest Posts: 52,454
    Ask the Car People
  • steverstever Guest Posts: 52,454
    Hands
  • fintailfintail Member Posts: 57,162
    edited August 2013
    Local Kia dealer commercial: "If you bring home $250/week, credit approval is guaranteed"....that should work out well.
  • tmarttmart Member Posts: 2,241
    Awesome video!
  • lemkolemko Member Posts: 15,261
    I was in the kitchen making a sandwich, but heard a commercial on TV advertising an Infiniti Q50. Is the Q coming back?
  • steverstever Guest Posts: 52,454
    Yep, someone on Answers was asking about it a couple of weeks ago.
  • michaellnomichaellno Member Posts: 4,120
    I was in the kitchen making a sandwich, but heard a commercial on TV advertising an Infiniti Q50. Is the Q coming back?

    In its infinite (!) wisdom, Infiniti is rebadging every vehicle in its lineup and they all begin with the letter "Q".

    Q50 is the old G37 (however, the G37 will still be available as a 'loss leader')
    QX60 is the old JX35
    QX80 is the old QX56

    Everything else will switch over to the new nomenclature over the next year or two.
  • steverstever Guest Posts: 52,454
    Qurious.
  • steverstever Guest Posts: 52,454
    General Motors gets back in the Super Bowl game with ads for new Chevrolet models (Washington Post)
  • fintailfintail Member Posts: 57,162
    edited August 2013
    Qdumb naming change.

    But the old G37 will probably be a lease bargain.
  • nortdnortd Member Posts: 13
    I am not good at computer how to....but...you tube has the new Kia hamster ad...a must see
  • robr2robr2 Member Posts: 8,805
    I've seen the follow up to the 2012 Super Bowl ad and really like it.

    Ahab
  • Mr_ShiftrightMr_Shiftright Member Posts: 64,481
    I dunno, I kinda liked the old fat Hamsters better--easier for me to identify with!
  • tmarttmart Member Posts: 2,241
    I agree, I prefer the "old" hamsters. Their new heads remind me a lot of Joe Camel.
  • ateixeiraateixeira Member Posts: 72,587
    I'm glad the creative folks pushed this through...

    http://youtu.be/nLwML2PagbY
  • anythngbutgmanythngbutgm Member Posts: 4,277
    Don't know what it was like for others, but in Boston it was like the "Battle of the Diesels". They must've aired a half dozen BMW Diesel commercials and the Audi "Gas Station Freak-out" commercial 5 more times during the game.
  • fintailfintail Member Posts: 57,162
    This is amusing:

    http://youtu.be/lPaeC0llaaE
  • Mr_ShiftrightMr_Shiftright Member Posts: 64,481
    expensive orchestra!
  • ateixeiraateixeira Member Posts: 72,587
    Neat, but I'd seen an F1 video where they did the whole song with one engine, and that was even cooler.

    The Benz chicken video went viral - 4 million + hits.
  • fintailfintail Member Posts: 57,162
    The MB spot is a good one, I have to say, simple and maybe a little dorky, but memorable. A rare event to find a car ad that isn't somehow annoying.
  • ateixeiraateixeira Member Posts: 72,587
    They created a buzz without even showing the active suspension it's supposed to promote.

    Remember the Williams in F1?

    http://youtu.be/7AME4v3qZkc

    As soon as Senna signed with Williams they banned it. Nobody could have kept up with him.
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