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Will Mercury soon be joining Plymouth and Oldsmobile?
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http://www.ford.com/doc/20100602_m_faq.pdf
My favorites would be the 1939 Merc 8, 49-51 (James Dean movie had a custom Merc of this vintage), 99 Merc Cougar, 04 Marauder, Meta One Concept. The 57-60 era of cars had bizzare designs. Of all the rest, the Ford or Lincoln designs were purer than the Mercury "makeovers". These makeovers were either bland or obviously a patch job of a Ford or Lincoln (big sedans). Not much original design to distinguish the Mercury brand.
Now Ford Company can redirect resources, funds from a mediocre Mercury brand to a revitalized Ford brand and a hoped for resurgence of Lincolns of the past. Didn't Lincolns do well in factory supported "stock" car racing on public roads back in 40's or 50's in Mexico and/or Latin America?
I have owned and appreciated all three.
"Ford Motor Co. is offering some Mercury vehicle owners $500 toward the purchase of a new Ford vehicle and as much as $1,500 to buy a Lincoln as the auto maker looks to retain customers after dissolving the brand last year."
Ford Seeks to Shift Mercury Owners to its Other Brands (Wall St. Journal).