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Suzuki's US Future -- Good or Dismal



  • berriberri Posts: 8,037
    Don't know about cars, but they made a nice crotch rider in the 60's.

    As for cars, I'd be concerned about getting hosed on resale at trade in.
  • iluvmysephia1iluvmysephia1 Manson, WAPosts: 7,243
    I have a history of buying what I like, not what I think others will give me at trade in time. The 2011 Suzuki Kizashi Sport in 6-speeds, bodykit, rear deck spoiler, 425-watt Rockford Fosgate stereo, 10-way adjustable driver's seat, sunroof, leather-wrapped steering wheel with audio controls, leather-wrapped gearknob, and foglights for only $22,789 would suit me just fine come August of 2010.

    2011 Kia Soul Sport 5-speed

  • delthekingdeltheking Posts: 1,152
    Time for them to pack up and go . :P

    I had wondered why they did not buy Saturn. They could have sold the Kizashi as a redesigned Aura . Dealership network was good and Saturns have very positive dealer ratings with no haggle buying. Would have been a perfect fit for Suzuki especially when the Penske deal did not go through.
  • steverstever Posts: 52,683
    edited August 2010
    Well, the blurb I linked (or maybe it was a comment) said Suzuki is are a conservative company that's never lost money.

    Can't imagine they are making a lot in the US though.
  • delthekingdeltheking Posts: 1,152
    Suzuki is the largest car manufacturer in India and has a huge presence in South East Asia. The losses in US are covered by the huge profits over there.Otherwise they would have folded long time ago. It`s tough for them to re-establish here,impossible really. Better option is to buy an existing brand like Chrysler or Dodge if they go bankrupt again. That`s the only way they can survive here. :shades:
  • Hello,
    I want to know why Suzuki can't do what Hyundai did. In the 80's-90's, Hyundai was not a good car at all, esp in the 80's. Look where they are now. No, there cars aren't as good as Toyota, Honda, or Subaru, but they are ok. You would think buy now Suzuki could have pulled a Hyundai and pulled them self up to a greater status than they are now. I would Drive an SX4 or Kazashi over anything Hyundai/Kia.
    Any reason for this? It's not like they are broke...they have a huge presence overseas and have a "motorcycle" division....

  • iluvmysephia1iluvmysephia1 Manson, WAPosts: 7,243
    I don't know why Suzuki hasn't exerted themselves more. Lack of funding for their automobiles section? They are many other things, motorcycles of course, etc. But don't fear they're going away, they're not.

    2011 Kia Soul Sport 5-speed

  • nippononlynippononly SF Bay AreaPosts: 12,726
    edited December 2010
    The thing about the American market is, you really have to go AFTER it. When Hyundai had a solid product line ready for the U.S. (the second time around) and decided it was time to make their comeback, they spent ten TONS of money on advertising and extended their warranty to 100K miles. They were the first to do it, so it was a good advertising trick to get people to notice them at the time.

    Suzuki, if it were serious about staying here, would need to do the same - actually ADVERTISE occasionally (GASP! What a concept!), develop more than one or two decent models, come up with something, anything, to set it apart from the 28 other Japanese brands for sale here, and use it to get the brand noticed so that people know the name.

    Then they could do the other thing Hyundai did, go out and aggressively recruit dealers so that their dealer network were more than the ghost of a joke it is today, a network of dealers who all have 8 brands each or more, some of whom have sales staff that aren't even aware they SELL Suzukis.

    When Suzuki does all of that, it will have a chance of staying in the U.S. more than the next few years. Alas, they don't have the funding to do it, and the Kizashi was therefore their last best shot.

    I have great respect for Suzuki and would love to see more of their JDM models for sale in the U.S., but the debut of the Kizashi has attended another precipitous plummet of their sales by 46% or something this year. The clock is ticking, mark my words.....

    2014 Mini Cooper (stick shift of course), 2016 Camry hybrid, 2009 Outback Sport 5-spd (keeping the stick alive)

  • I like the idea of Suzuki needing another couple of vehicles to add to their line up. And I'm not talking some little Daewoo with a Suzuki badge either. I think the SX4 Crossover and Kizashi, (name may be to Japanese for some people), are unique vehicles. There used to be a commercial no to long ago for the SX4, it was rather....."queer", I mean tha in a wierd had a SX4 going down the road with a red cape on it's back, like Superman, saying how it was a mini fighter....why mini fighter? It's the same size as other cars in it's class...I guess it's a way to generate sales...anyway....they could make a more serious commercial, talk of the warranty, mention awards, talk of AWD, show how it smokes cars like the Dodge Calibur, anything small from Chevy, it's certainly better than Kia, in my opinion...THEN show the other autos in it's line up...Kizashi, Vitara, Equator....In your opinion do you think Suzuki automobiles can hang in there for the long haul, like a toyota or honda? Can one pull 175,000-200,000 out of the 2.0liter 4cylinder they make? what do you think?
  • We found that practically the entire Suzuki lineup is in the doldrums, lost amid tougher competition. Sales are down 42% for the year overall, with vehicles like the compact SX4, Grand Vitara SUV and Equator pickup dying on the vine for lack of resources. But there's reason to hope: The new Kizashi mid-sized sedan has been well-received, and Suzuki plans to launch a new advertising campaign on Christmas. It's working to refresh its lineup, too. After ending its long-term relationship with General Motors, the Japanese carmaker is now in talks with Volkswagen about co-developing new vehicles.
  • isellhondasisellhondas Issaquah WashingtonPosts: 19,907
    edited December 2010
    My prediction is that Suzuki will disappear from the U.S. and Mitshibishi may too. Decent cars that most people have never heard of and a practically non existant dealer network.

    If you stop 100 people on the street and ask them what a "Kizashi" is I would be very surprised if anyone out of the 100 would know.

    Resale on used Suzuki's as about as bad if not worse than on Kias.
  • Which is a shame. I am in the market for a new car and I want to check out the Suzuki SX4. If I can't get to a Suzuki dealer and I am uncomfortable with the lack of "network" I will buy another Toyota. God, our Corolla has almost 200,00 miles on it and I have done so much less to it than I had to do to my last 2 cars, a ford (never ever again), and a Dodge, (who should have been aloud to go under with the crap they are aloud to sell). Really, people work hard for their money, I think that is what separates the Japanese autos from American auto's, Japanese seem to understand that concept of money doesnt grow on trees and some of us value our property.
  • nippononlynippononly SF Bay AreaPosts: 12,726
    edited December 2010
    In your opinion do you think Suzuki automobiles can hang in there for the long haul, like a toyota or honda?

    Oh, without question (the ones designed and built by Suzuki, not the rebadged Daewoos which are now mercifully all gone)! But that doesn't change the facts that they have NO dealer network, NO product for the U.S., and NO brand recognition.

    They will be gone in a few years, I have no doubt. Then the next one in question will, as isell says, be Mitsubishi. Time was I would have bet on the eventual return to Japan of Mitsubishi as well, but they may yet get their act in gear in time to hang in there in the U.S. They don't have the disadvantages of Suzuki, nothing like it.

    2014 Mini Cooper (stick shift of course), 2016 Camry hybrid, 2009 Outback Sport 5-spd (keeping the stick alive)

  • crkyolfrtcrkyolfrt Posts: 2,345
    Suzuki has suffered from very poor fuel mileage in vehicles like SUV's during a time when SUV first became all the rage. Grand Vitara's small V6 had abysmal FE. As did it's predecessor. The six's were the thirstiest, and it was at a time that N American's simply HAD to have a V6. (never mind that a similarly sized inline 4 was more than competent. The problem with Suzuki, and Kia and Hyundai (until recently) all those off brands had considerably worse FE than the big 3 Japanese competition.

    I remember Chrysler's Tragic Wgn with a 3.3 (even the 3.8!) with AWD and weighing a good thousand pounds more than a Grand Vitara, getting about 30% better FE. And would whump it in a sprint too. Many buyers bought on perception (just like Hyundai's first 2.7 V6 Santa Fe, gosh that thing just gulped gas) that hey, a small Asian SUV will get better mileage than a larger NA build at home. It wasn't until after they started frequenting the pumps that they discovered just how wrong their perception of FE was.
  • carthellcarthell Posts: 128
    edited December 2010
    As recently as the 8th of this month, the local dealershop closest to Baltimore city sent to me a e-mail maintenance remainder. I have a major maintenance interval coming up in the new year, so I save the message. The local shop I go to is good, but never has all the parts to complete a major maintenance interval.

    This evening, my brother asked me to take him to a department store near the dealership. I look on in astonishment as I see in big, glowing red letters HYUNDAI and MAZDA splashed prominently across the dealer's face.

    I dread the expedition that I would have to assemble if I had to get my car fixed. None of the two other dealers closest to my city are remotely convenient to get to from my work or home. Looks like the car I currently have will be the last Suzuki I'll own. Whether it'll be by my choice or forced by market conditions remains to be seen.
  • iluvmysephia1iluvmysephia1 Manson, WAPosts: 7,243
    edited December 2010
    the Kizashi is a really competent midsize car. It took the bumps and settled them in to little "binks" as I drove over them. The car accelerated very well with it's 4 cyl and the automatic tranny performed well overall.

    The Kizashi I wanted was a red '10 6-speed inside the showroom of the Henderson, NV, Suzuki dealer. The negotiations went sour-I wouldn't drop my demands for a lower price and got up to walk out. The hardcore financieer quickly chased me outside and his final offer just moved figures from here to there and they wouldn't meet my demands for the deal the way I wanted to do it. I would've scored well, but my point is that the dealer would've sold a Kizashi to me, and they chose to overly hardball me.

    I left with my '08 Mitsubishi Lancer GTS and have continued to enjoy the compact from Mitsu to the hilt. I just like the Suzuki SX-4, I went bonkers when it came out in the winter of '06-'07. I never even test-drove one of them 'cause the 2008 Mitsubishi Lancer was coming out in a few short months and it caught my eye big-time, so I decided to wait for it. But I still like the Suzuki SX-4.

    Mitsubishi isn't going to leave, their all-electric i-MiEV is the glue they wish to use alongside the rest of their lineup to the American people. Of course, I love the Lancer lineup and I love the Outlander and it's young brother the Outlander Sport that is just coming out now. They need to massage the Galant and come up with a brand new design for it, very true. I would even dig the Colt if they brought it here. Mitsubishi makes a solid product and they back it up with the 10 year and 100,000 mile Warranty similar to Kia and Hyundai. They're here to stay in NA.

    Now, Suzuki is another story. Funny, the Lancer was getting serviced at my Phoenix (actually Avondale, AZ, about 9 miles west of Phoenix) dealer, and I walked over the Suzuki dealer on the same strip of dealers and talked to a salesman there about the new Kizashi. They didn't have the color I wanted nor a stick Kizashi (they only had two Kizashi's on the lot :confuse: )so there was no move to test drive at that time, but I asked the salesman about Suzuki's stance on staying in the States.

    "Suzuki doesn't need car sales, man," was his response. They are so diversified with their other manufactured goods, motorcycles and such, and shipping lines that the automotive part, an afterthought of some kind? No, the salesman didn't say that but my mind was going about trying to make up a good explanation for the lack of dealer network and advertising support for the NA sales. Ya know what, they don't make a large pick-em-up truck for sale in the U.S., do they? Oh, that's right. Neither do Kia and Hyundai and look at how well they're doing here, eh?

    2011 Kia Soul Sport 5-speed

  • crkyolfrtcrkyolfrt Posts: 2,345
    pick ups "Kia and Hyundai and look at how well they're doing here, eh?"

    You know I was wondering this this past week. Why in blazes does Hyundai not get a Ford Ranger sized p/u to NA market? Fill voids that have been gone astray over the years. Remember when you could buy a diesel Ranger, Datsun, Toyota, Mitsubishi, Chev S10, VW p/u? I had a the S10 extended cab, with a stick and factory A/C. Wish I had it to this day. Although it had terrible bench seat and wasn't turbo'd. It had an Isuzu engine. I used to get 40 to 52.5 Imp mpg with it. The 52.5 was on a trip to NY with A/C on the whole time.
    If Hyundai offered one here with about a 2.3 litre turbo, extended avail in both 2WD and 4WD and went to a few greater pains to offer such never done before challenges, like 48" between the rear wheel wells, I am absolutely certain it would sell. Heck, given the mpg capability of their 2.4 GDI engine, even try it out with a gas job first.
  • fezofezo Manahawkin, NJPosts: 10,335
    I think this is from when they still were connected to GM - they pulled the local dealer's franchise. If I wanted t o buy a Suzuki I don't have a clue where to look.

    Obviously I could look it up but that's not a great way to do business.
    2013 Mazda 5 Grand Touring, 2010 Toyota Prius IV. 2007 Toyota Camry XLE, 2004 Toyota Camry LE, 1999 Mazda Miata
  • crkyolfrtcrkyolfrt Posts: 2,345
    Maybe they should try what they are implementing here more each year. They are selling the cars at existing bike dealerships. (along with the bikes) At least in places where they have enough real estate.

    I find it hard to believe that Suzuki said they didn't even need to sell cars.

    Nissan also, is into shipping and other heavy equipment, but their vehicle line must contribute huge to big picture.
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