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It's official - Cerberus buys Chrysler
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Comments
link
They're blogging.
And a rep is on CarSpace:
chryslerinfo, "New Chrysler Corporate Website" #1, 6 Aug 2007 12:24 pm
Either that, or he could just quit CarSpace...
Fixed that for you
Just heard a New Chrysler ad on the radio; can't remember the last time I heard one that wasn't just a local dealer sales pitch.
If they've reached me that way, their marketing machine must be in high gear.
The marketing guys are working 12 hours a day :surprise:
Lexus Exec Jumps Ship for Chrysler (Inside Line)
Glad to see someone is paying attention around here.
Can you be a Detroit native and not be a car guy/gal?
Chrysler Limiting Online Shoppers to Five-Star Dealerships
It rewards the dealers that earn the 5 Star status,and motivates the slacker dealers to do better.
'11 GMC Sierra 1500; '08 Charger R/T Daytona; '67 Coronet R/T; '13 Fiat 500c; '20 S90 T6; '22 MB Sprinter 2500 4x4 diesel; '97 Suzuki R Wagon; '96 Opel Astra; '08 Maser QP; '11 Mini Cooper S
nippononly, "Chrysler Downsizing - A Path to Profitability?" #99, 29 Aug 2007 9:52 am
Seems odd to me, though. I guess if you need cash? I just wouldn't think you'd want someone else selling parts with a name that is so closely tied to the manufacturer. I mean, 90% of people will probably buy Mopar parts not knowing they are no longer actual genuine chrysler parts, ya know? Then, if they are made cheaply and fail, guess who gets blamed in the mind of the consumer?
'11 GMC Sierra 1500; '08 Charger R/T Daytona; '67 Coronet R/T; '13 Fiat 500c; '20 S90 T6; '22 MB Sprinter 2500 4x4 diesel; '97 Suzuki R Wagon; '96 Opel Astra; '08 Maser QP; '11 Mini Cooper S
The darker side of buyout firms (Fortune)
http://www.philly.com/philly/wires/ap/business/20070906_ap_toyotaexecleavestojoi- nchrysler.html
More links:
Chrysler nabs Toyota's Jim Press! (Straightline)
Chrysler lures Toyota's top U.S. executive (Detroit News)
BREAKING NEWS: Toyota's Press Goes to Chrysler (AutoObserver)
I say great...now Mr. Press watch closely over the Chery of China-built Hornet and make sure it comes out a winner before hitting U.S. shores. Chrysler needs many things now, but one of them is a Scion-Mini-fighting small car. Right now the Hornet is that car, along with the SRT4 Caliber.
2021 Kia Soul LX 6-speed stick
AutoObserver has wondered if Cerberus is scurrying to turn Chrysler around so it can sell it to a Chinese company. In the early days of Chrysler being on the auction block, some analysts had speculated that Chrysler could be purchased by a Chinese company. It would be a ready-way – with Chrysler's extensive distribution network and manufacturing operations – for the Chinese to quickly gain a foothold in North America."
Another Shocker: Chrysler Steals Expert on China (AutoObserver)
I guess that's your China connection, Iluvmysephia1.
Cerberus has not only bought Chrysler but they're buying some proven top talent to bring Chrysler around....quickly. Both of these new guys will fit right in to Cerberus' quick results plan. Even if Cerberus were to sell out to a Chinese carmaker these two will be excellent leaders for the Chinese company and make the sale of Chrysler worth more to Cerberus as a result of their hiring.
We knew these boys meant serious business and now we have some visible evidence of just that. Serious carmaking business going on here.
2021 Kia Soul LX 6-speed stick
Press had his work cut out for him in the 70's with this japanese company on our shores. But let's face it, Toyotas sold themselves with their quality and reliability in the late 80's to today. He just had to "kick-back" and maybe come up with a few entertaining commercials and promotions every now and then. No offense to Press personally, but what makes him a such a genius (Real question. I can accept to be put in my place)?
Will Press stick around for the next 10 to 15 years to make this new "chinese company" a success in America? He is 60 years old. Of course, there are plenty of people working into their late 70's.
Equity firms and hedge funds like the quick turn-around, but Chrysler is going to be a long term investment, in my opinion. I hope Cerberus is up to that.
Also, with Nardelli on board, will Chrysler salespeople have to wear orange aprons?
I would guess that Cerberus has a lot brewing in their pot right now enough to just work on repairing and building Chrysler up and in to a company that can be profitable.
The more write-ups we can find like the one above the more we'll learn.
I know that I like the quirky body design of the new Dodge Hornet coming here in 2009. I did not like the Neon and the SRT4, though, and it seems that reliability issues haunted the car. I want to see if Dodge-Chery can build the thing right and then modify it properly to suit U.S. emissions standards, etc., and not change it much from the concept.
That's what makes this story interesting to me, Chrysler getting great new talent and building some great new product to go with it. The Lifetime Powertrain Warranty was a good move and it can't hurt as they "grow" the brand up. Or back up. Or grow the brand up for the first time. Maybe that's what they're after, eh?
2021 Kia Soul LX 6-speed stick
Chrysler: Employees Heartened by New Hires, Investments (AutoObserver)
Chrysler's Jim Press speaks
The UK motor industry should be your guide. Same problems of bad management, silly unions, poor design and quality as most American car makers but with a much smaller domestic market. What do we have left ? Not very much in the way of mass producers; and none UK-owned. We do have some brilliant specialist, though.
It's the new way of the world, guys. It just took a little longer to get to you.