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Billboards Should Be Outlawed

steverstever Guest Posts: 52,454
In most states you see a commercial every mile. Or worse. How many more billboards can we tolerate? Lady Bird Johnson, where are you now that we need you?

Anyone up for a Ro-AD Trip?

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Comments

  • PF_FlyerPF_Flyer Member Posts: 9,372
    But I'm pretty sure that a lot of people haven't heard of the concept of advertising clutter!
  • steverstever Guest Posts: 52,454
    They are banned in Alaska - all you get are the little blue directional signs, except on the actual business property.

    Of course, Alaska is more beautiful than anywhere else, right?

    Here's a good synopsis of existing federal law from a scenic group in South Carolina.
  • wlbrown9wlbrown9 Member Posts: 867
    Not banned in Tennessee. Billboard companies tend to lobby the folks in goverment pretty well. Now we are starting to get electronic billboards. I think we need to remove most if not all the old billboards and not allow new ones. But I don't think that is going to happen.
  • steverstever Guest Posts: 52,454
    Not banned in Tennessee

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  • PF_FlyerPF_Flyer Member Posts: 9,372
    They're a pretty neat idea ignoring the clutter. Makes it really easy to change advertisers, must be easier/cheaper than having to print things up and send a crew out to paste them up.
  • fezofezo Member Posts: 10,384
    Vermont has similar billboard laws. There aren't any. There are small directional signs and that's pretty much it. I keep thinking 20 below and snow might not be that bad...
    2015 Mazda 6 Grand Touring, 2014 Mazda 3 Sport Hatchback, 1999 Mazda Miata 2004 Toyota Camry LE, 1999.
  • fezofezo Member Posts: 10,384
    I don't mind putting the ads on the sides of barns - at least to an extent.

    The electronic ones are the most distracting of all. Could definitely do without.

    There has been a real thinning of the herd down here at the Jersey shore and Pinelands. We used to have Burma Shave signs when I was a kid. Those were fun.

    A thing that will never

    Come to pass

    Is a back seat driver

    Out of gas

    Burma Shave.
    2015 Mazda 6 Grand Touring, 2014 Mazda 3 Sport Hatchback, 1999 Mazda Miata 2004 Toyota Camry LE, 1999.
  • jipsterjipster Member Posts: 6,244
    is what billboard advertisement is. Selling out the scenery and beauty of our cities and highways for a couple bucks... absolutely ridiculous. If you had never grown up with billboards in your city, and just happened to stumble upon them one day in your travels... what would you think? Corporate ghetto greed at its worse! :sick:
    2020 Honda Accord EX-L, 2011 Hyundai Veracruz, 2010 Mercury Milan Premiere, 2007 Kia Optima
  • andys120andys120 Member Posts: 23,390
    but not banned, that's how we do it New Hampshire and it works pretty well. There's plenty of nice unspoiled scenery to look at but free speech (which BBs are a form of) is preserved.

    I spent my college years going up the Quickway (NY 17) thru the Catskills and enjoyed the signs for Borscht Belt attractions like Grossinger's and Kutscher's, not to mention those now iconic Burma Shave signs.. :shades:

    2001 BMW 330ci/E46, 2008 BMW 335i conv/E93

  • jipsterjipster Member Posts: 6,244
    There's plenty of nice unspoiled scenery to look at but free speech (which BBs are a form of) is preserved

    Regulated how? One billboard per 1,000 feet instead of every 500 feet?

    This billboard stuff is kind of like the smoking issue. Why deprive me my right to a clean unobstructed view just because you enjoy looking at Burma Shave signs? Can't you tear off a Burma Shave advertisement from a magazine and take it with you on your trips?

    Billboards are only a form of free speech if you let whoever advertise on them that wants to. That's why you get plenty of "Joes Porn Shop 500 feet a head"... and "Trixies Gentlemens Club", with a large pair of breasts sillohetted in the background. :sick:

    BOOO Billboards!!! BOOOOOOOOOO!
    2020 Honda Accord EX-L, 2011 Hyundai Veracruz, 2010 Mercury Milan Premiere, 2007 Kia Optima
  • euphoniumeuphonium Member Posts: 3,425
    If you don't like billboards, don't look at them and "profit" is not a four letter word.

    One of my favorite billboards: "ANNOY A LIBERAL" ;)
  • fezofezo Member Posts: 10,384
    Andy - doesn't Vermont outlaw billboards?

    I realize that living in New Hampshire as you do may preclude you from visiting Vermont on the principle of the thing...
    2015 Mazda 6 Grand Touring, 2014 Mazda 3 Sport Hatchback, 1999 Mazda Miata 2004 Toyota Camry LE, 1999.
  • jipsterjipster Member Posts: 6,244
    If you don't like billboards, don't look at them and "profit" is not a four letter word

    I don't. Why on earth would I want to look at some ugly billboard? I watch t.v and read magazines... come here to Edmunds to catch all my advertising needs. It is a choice. Driving without having to look at these fugly monstrosities is not a reasonable choice. What I want to see is the unobstructed view that they are blocking.

    Business profits from billboard advertising is minuscule. Like any other form of "clutter", billboards decreases the aesthetic value of the surrounding land. They aren't needed, nor wanted by the vast majority of people.

    My favorite billboard would be the one stuck in your backyard. ;)
    2020 Honda Accord EX-L, 2011 Hyundai Veracruz, 2010 Mercury Milan Premiere, 2007 Kia Optima
  • euphoniumeuphonium Member Posts: 3,425
    Nobody buys a product, service, or idea that is not advertised. Billboards profits to businesses trump the Liberal's "aesthetic value" argument. Advertising including billboards is part of the American tradition and landscape.

    The most valuable billboard is one standing alone without any others to compete with for your attention. I would not advertise in a forest of billboards.

    Sales from billboards are not miniscule, but significant. Just ask McDonalds. ;)
  • jipsterjipster Member Posts: 6,244
    Nobody buys a product, service, or idea that is not advertised

    Don't know about you... but I buy products all the time that aren't advertised on billboards. Like I noted before, company profits from billboards advertisements are minuscule compared to those from t.v, newspapers and magazines etc. Companies that advertise on billboards would hardly miss out on the slimmest of profit margin they provide. I doubt McDonalds would go under if they couldn't advertise on billboards anymore.

    Advertising including billboards is part of the American tradition and landscape.

    Some traditions are bad. Tradition use to hold that you threw your trash out of your automobile as an acceptable means to dispose of garbage. People wised up and realized this "tradition" was an wasteful/ugly one. More and more states are looking to increase the "aesthetic value" of their highways and cities. Because they realize this helps with their bottom line (tourism and growth)... not McDonalds.
    2020 Honda Accord EX-L, 2011 Hyundai Veracruz, 2010 Mercury Milan Premiere, 2007 Kia Optima
  • andys120andys120 Member Posts: 23,390
    Andy - doesn't Vermont outlaw billboards?

    I realize that living in New Hampshire as you do may preclude you from visiting Vermont on the principle of the thing...


    LOL-I enjoy visiting the People's Republic or Vermont.;)
    I don't know if BBs are heavily regulated there or prohibited outright. I do know there aren't very many but that's also the case (to a lesser degree) in New Hamster.

    I do know that boards are a critical component of advertising for tourist attractions and restaurants .

    2001 BMW 330ci/E46, 2008 BMW 335i conv/E93

  • jipsterjipster Member Posts: 6,244
    I do know that boards are a critical component of advertising for tourist attractions and restaurants .

    The small directional signs on the side of highways are the way to go. i.e McDonalds in five miles. Rock City in 240 miles, Rock City in 239 miles etc etc, See Ruby Falls in 421 miles, See Ruby Falls in 420 miles, Oops, See Ruby City in 418 miles! This is a compromise that should meet everyones needs. Businesses and tourist attractions get their dirty capitalist profits, and us whining Liberals get the fugly billboards torn down. ;)
    2020 Honda Accord EX-L, 2011 Hyundai Veracruz, 2010 Mercury Milan Premiere, 2007 Kia Optima
  • xhe518xhe518 Member Posts: 107
    Billboards are only a form of free speech if you let whoever advertise on them that wants to. That's why you get plenty of "Joes Porn Shop 500 feet a head"... and "Trixies Gentlemens Club", with a large pair of breasts sillohetted in the background

    I just want to know what road has Joe's Porn shop 500 feet from Trixie's Gentlemen's Club ?? LOL!
  • boaz47boaz47 Member Posts: 2,747
    on different roads than some here. When you close in on Vegas or State line you would think signs were their only form of advertising. As far as attracting tourists Branson seems to favor bill boards as well. But out on the highways I see very few billboards. Yes now and then one pops us to advertise Harrah's or some other place that will be hours away. Around LA you get plenty telling you where the next gentelmen's club is. Do you ever wonder how many gentelmen are there?
  • euphoniumeuphonium Member Posts: 3,425
    The little W/S in your Volvo is a blessing to you as it limits the complete array of BB's to be seen by the rest of the Americans (capitalists).

    It is Capitalism that enabled you to have your "things" of life. Be reverent and thankful as whinning doesn't get respect. ;)
  • fintailfintail Member Posts: 57,140
    You mean reverse socialists :P

    I hate the electronic billboards, a big distraction for the average braindead driver around here, and they are usually for tacky casinos and shady car lots anyway. Luckily billboards are not so common in the northwest.

    I think more billboards should be put where they can be visual blight for crony capitalists and the inheritance elite, who would be very NIMBY to such an idea.
  • steverstever Guest Posts: 52,454
    Funny, the WSJ on the 20th said that the world's least regulated advertising market is in Commie Russia. The Ruskies do ban outdoor booze and tobacco ads.

    So if you are a person who like lots of billboards, you must a closet pinko. :shades:
  • jipsterjipster Member Posts: 6,244
    The little W/S in your Volvo...

    The spacious expanse of glass in my Mazda MPV and Buick Regal are for looking at the purple mountains majesty... not "Loco Joe's Fireworks 5 miles ahead" billboards.

    If businesses can't turn a profit without billboards, then I would suggest they take another course in Capitalism 101... because they are surely doing something wrong.

    But, to me this BB issue isn't about business advertising or profit. It's about respecting other human beings and their lifestyle. You don't pollute others water (laws for this), you don't pollute their air ( anti-smoking laws) and you don't pollute the roadways and cities with clutter, blight and unnecessary advertising... which is the billboard.

    The big bad capatilist have had a history of running over the working man for extra profit. When unregulated.. their history of abuse of the land, water and human beings is appalling. One billboard is one too many. Just as one smoker in a room full of people is one to many. Whining may not get respect (could care less) , but when it comes to changing the laws that allow BB's to exist, it may get results. :shades:
    2020 Honda Accord EX-L, 2011 Hyundai Veracruz, 2010 Mercury Milan Premiere, 2007 Kia Optima
  • fezofezo Member Posts: 10,384
    We had a very interesting battle that went on for years with billboards down here at the Jersey shore. A local fellow had quite the business with billboards. When the township wanted them down he said they were on his property and made it a freedom of speech issue. Then he got hit with the property tax bill and declared that it was public land.

    The whole mess lingered in the courts for years until one judge finally gave the township the OK to cut the things down and no judge would step quickly enough to stop the chainsaws. No one has complained about that either. The bay is a much prettier sight than the ads.
    2015 Mazda 6 Grand Touring, 2014 Mazda 3 Sport Hatchback, 1999 Mazda Miata 2004 Toyota Camry LE, 1999.
  • jipsterjipster Member Posts: 6,244
    Going through Clarksville, Indiana the other day along I-65. Seemed like going through a tunnel of billboards they were so close together. Like I said before, can't really see these things generating much profit. They certainly are not worth being the eyesore to the community that they are. A bunch of advertisment for McDonalds, 3 different porn shops or gentlemens clubs, REMax Reality, Bud-Lite... the rest is a fog. Further along I-65 north they had the smaller directional signs along the highway. They had one for amusements, one for lodging, one for food, and one for gas. This is the way it should be. The highway dept. gets the profit to improve the roads, not the billboard owners, and Joe Citizen gets an unblighted and uncluttered view of scenery.
    2020 Honda Accord EX-L, 2011 Hyundai Veracruz, 2010 Mercury Milan Premiere, 2007 Kia Optima
  • euphoniumeuphonium Member Posts: 3,425
    have bill boards all around the field. Why don't the socialistic environmentalists complain about those BB's? :D
  • steverstever Guest Posts: 52,454
    Those ads pay for the facilites and help defray the cost of your ticket price, if any. Well, apparently they stuff the pockets of the club owners, who continue to charge $18 for a minor league hockey game ticket.

    Since billboards aren't on the ROW afaik, they are getting a free ride.
  • euphoniumeuphonium Member Posts: 3,425
    enables them to think they should have a voice about the use of property they DON'T own. They feel they are automatically entitled to have a clear view of the landscape.

    If the farmer wants to make an extra buck by providing a billboard or two on his property, the general public (who don't want their bucolic view disturbed) has no standing, position, or influence on the issue pertaining to land they don't own.
    When you don't own the land, you don't own the view.

    "Friends of The Gorge" is an organized group of asthetic enthusiasts who have been trying to control the management of the Columbia River Gorge via various legislative tricks because they don't own the properties, but still want their way

    When you want to control real estate, buy it. Otherwise hush up! :mad:
  • steverstever Guest Posts: 52,454
    It's called zoning and the majority of us like most of it. :P

    I don't want to have a gravel pit move in next door and I don't want your sleazy billboards on your non-business property (and I'm not too crazy about anything bigger on your business property than a modest sign, like many communities designate).
  • jipsterjipster Member Posts: 6,244
    enables them to think they should have a voice about the use of property they DON'T own. They feel they are automatically entitled to have a clear view of the landscape.

    My city, state, and federal income taxes pay for the roads, highways and interstates don't they? I should have a say on how such roads are used. I wish to use those roads without having to look at the blight and clutter that billboards create. If the farmer wants to put a billboard on his property fine, just put if back far enough on his property to where no one can see it. :P

    The government via the people are the ones that built (paid for) the highways. They should be the ones who profit from them. That's why the smaller directional signs are the best way to go for all involved... even for you. The government gets the advertising dollars, instead of big land owners or billboard companies, and are able to use that money to improve and build new roads with less expense to us... the taxpayer.

    So I say loudly, "BILLBOARDS SHOULD BE OUTLAWED!!!!!!" :shades:
    2020 Honda Accord EX-L, 2011 Hyundai Veracruz, 2010 Mercury Milan Premiere, 2007 Kia Optima
  • steverstever Guest Posts: 52,454
    If the farmer wants to put a billboard on his property fine, just put if back far enough on his property to where no one can see it.

    A lot of zoning regs are written that way for ball fields or bus stops. Any permitted ads have to face inward so the general public isn't bombarded by them in passing.

    However, a lot of zoning regs wouldn't permit non-farm uses (billboards) on rural zoned acreage in the first place. That's a good thing. Martha StewartTM
  • oldfarmer50oldfarmer50 Member Posts: 22,646
    "...just because you enjoy looking at Burma Shave signs?..."

    Boy what an old stick in the mud you are. Who couldn't love Burma Shave signs?

    My favorite: Don't stick your arm

    Out the window too far

    It might go home

    In another car.

    Burma Shave

    As for the rest of the billboards, do you really want me driving up and down your street looking for Joe's Porn Shop because they took the sign down? ;)

    2019 Kia Soul+, 2015 Mustang GT, 2013 Ford F-150, 2000 Chrysler Sebring convertible

  • oldfarmer50oldfarmer50 Member Posts: 22,646
    "...Why don't the socialistic environmentalists complain about those BB?..."

    Because they prevent the ball from rolling under the fence. They may be commies but stupid they ain't. :blush:

    2019 Kia Soul+, 2015 Mustang GT, 2013 Ford F-150, 2000 Chrysler Sebring convertible

  • andys120andys120 Member Posts: 23,390
    Here's more great old Burma Shave signs. :shades:

    2001 BMW 330ci/E46, 2008 BMW 335i conv/E93

  • fezofezo Member Posts: 10,384
    We used to have a set of Burma Shave signs on route 9 ( the same "sprung from cages on Highway 9" of Springsteen fame but about 30 miles south) here:

    A thing that will never

    Come to Pass

    Is a back seat driver

    Out of gas

    Burma Shave.

    I was born too late. Writing Burma Shave signs would have been right up my alley.

    The good thing about those were that they were small and unobtrusive - quite the opposite of today's billboards that are oversized LED TVs.
    2015 Mazda 6 Grand Touring, 2014 Mazda 3 Sport Hatchback, 1999 Mazda Miata 2004 Toyota Camry LE, 1999.
  • steverstever Guest Posts: 52,454
    So ... you're saying that if the Burma Shave signs had been big and obtrusive, the company would still be in business (not counting the outfit that bought the brand from Phillip Morris a while back)?

    No charge for the ellipses, btw. :P
  • fezofezo Member Posts: 10,384
    I can't imagine anyone survives in today's environment as a stand alone shaving cream company, though the Burma Shave people long outlasted the signs. Ironically the reason for the end of the signs was given as safety concerns - the old driver distraction again.
    2015 Mazda 6 Grand Touring, 2014 Mazda 3 Sport Hatchback, 1999 Mazda Miata 2004 Toyota Camry LE, 1999.
  • euphoniumeuphonium Member Posts: 3,425
    The same person who is strongly against billboards is the one and the same guy who litters his property with political candidate signs. Why do you plant the yard signs on your property and begrudge the property owner who does the same with billboards? :P
  • fintailfintail Member Posts: 57,140
    A 1'x1' sign vs a 10'x15' sign?

    Being a property owner is of questionable relevance, the inheritance elite get away with too much as it is...so many small town slumlord land barons in their imagined little fiefdoms who answer to nobody.
  • steverstever Guest Posts: 52,454
    Just curious, but are you referring to a particular poster? I must have missed the reference.

    That does remind me of a group around the country that's rather like a club - they go around and remove illegal signs off the right of way. All those Herbalife type signs you see plastered on metal stakes or stapled to telephone poles. The web link escapes me at the moment.

    Some groups are sanctioned, but the one I read about was informal.

    [edit] Found it - they call themselves sign sharks.

    Citizens Against Ugly Street Spam
  • euphoniumeuphonium Member Posts: 3,425
    Proportionally fintail. Little signs for little yards and larger signs for acreage and pastures. Billboards promote business. That they are objectionable is purely subjective especially to those whose income is not based on sales, but usually on some sort of government employment. ;)
  • fintailfintail Member Posts: 57,140
    I wonder if there is any actual correlation between business benefit and billboards, or if it is just an imagined factor. It's kind of a lame advertising ploy with all things considered...but then again, this is a lowest common denominator society.

    I think those who object to billboard proliferation are more afraid of bush league plutocrats making a mess and not cleaning it up.
  • euphoniumeuphonium Member Posts: 3,425
    It is not an imagined factor. See below.

    There are a number of reasons for the recent surge in billboard advertising, not the least of which is cost efficiency. Compared to other forms of advertising, billboards are a relatively inexpensive way to get your point across to the general public.

    Consider this: A newspaper ad is only good for a day and a television commercial only lasts about thirty seconds. But a billboard ad is working for you twenty-four hours a day, seven days a week.

    The cost of billboard advertising ranges from about $700 to $2,500 a month. At that rate, ten billboards could run as much as $25,000 per month. That sounds like a lot of money, until you realize that a full-page ad running for one day in a major newspaper costs about the same.

    Advances in technology have also contributed to billboard advertising’s cost efficiency. In the past, billboards had to be hand-painted – a time-consuming and costly venture. But with today’s computer technology, billboards are designed on a computer screen, printed to vinyl or poster paper, and glued to the billboard structure. The result: Higher quality ads in less time for less money.

    Before you jump into billboard advertising for your business, there are a few things you need to understand.

    The amount of information contained in a billboard ad is limited. If you expect your billboard to convey as much information as a print ad – forget it. It’s just not possible. Keep your ads short and catchy. When it comes to billboards think more visuals, fewer words.
    Billboards are effective, but they do have their limitations. For that reason, (and others), smart business owners view billboard advertising as one part of a balanced marketing strategy. An integrated marketing strategy involving print, broadcast media, and billboards is key for attracting and retaining new customers.
    Know your market. Since the majority of people who own automobiles are typically more affluent and mobile, billboard ads tend to target middle- to upper-income demographics. It also pays to be aware of the traffic patterns of your target customer base. This will be invaluable in helping you find the right placement for your business’ billboard ads.
  • fintailfintail Member Posts: 57,140
    Nice, but I was getting at a study, something with actual data, rather than an ad from a company that makes those roll-on billboard coverings :P
  • euphoniumeuphonium Member Posts: 3,425
    You can research by going to www.oaaa.org & clicking on Case Studies. The one relevent to you would be the study of McDonalds Spicy Chicken sandwich introduced in the NW. Scroll down to Restaurants & there will be your answer. ;)
  • euphoniumeuphonium Member Posts: 3,425
    Perhaps the following site address would be preferred:

    www.oaaa.org/outdoor/research/audience.asp

    Then scroll down to Restaurants, McDonalds, & Spicy Chicken sandwich. ;)
  • steverstever Guest Posts: 52,454
    That's the stunt where a billboard was hosed down by an off-duty fireman. McD's spent a lot of money for minimal exposure, while wasting water. Got a lot of props at the Consumerist. :-)

    So what worked, the billboard or the stunt? Something tells me it was the stunt that got the buzz, not the boring billboard.
  • fintailfintail Member Posts: 57,140
    Yes indeed.

    I'd be curious about multiple data points over a period of time, along with businesses who don't or can't use billboards those who can and do in areas with identical demographics, information of this type. This is the way to draw a conclusion.

    I do have a degree in marketing, so one link of a publicity stunt as you mention doesn't fool me.
  • euphoniumeuphonium Member Posts: 3,425
    Hopefully your education included a course in Advertising. Mine did. We both learned that Billboard advertising is beneficial to the advertiser, BUT we also learned the effect is often difficult to measure exactly how beneficial. ;)
  • jipsterjipster Member Posts: 6,244
    The cost of billboard advertising ranges from about $700 to $2,500 a month. At that rate, ten billboards could run as much as $25,000 per month. That sounds like a lot of money, until you realize that a full-page ad running for one day in a major newspaper costs about the same.

    This supports what I wrote earlier. The U.S taxpayer is (has) paying for building trillions upon trillions of dollars worth of interstate and highways. Then Joe Billboard owner and land baron step in to milk the profit that should be going back to the state or federal government, since they are the ones who invested all the money. It sure is a good move that benefits the billboard company and land owner though. And a bonehead move by states not to outlaw these signs (blight/clutter/menace to society... take your pick) and pick up the profit themselves by renting out the smaller directional signs.

    Since you have not made any attempt to argue the cons of directional sign advertisements, I would gather you must agree there are none. :P
    2020 Honda Accord EX-L, 2011 Hyundai Veracruz, 2010 Mercury Milan Premiere, 2007 Kia Optima
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