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Toyota 4Runner false advertising and misleading marketing
The 2008 4Runner is falsely advertised and marketed by toyota’s own sales literature, press releases and dealer websites as having an active headrest safety system as standard equipment. Regardless of trim level none of the 2008 4Runners have this feature. I discovered this after being the victim of a rear end collision with injuries. I would suggest if safety, especially rear impact safety is a major concern then look at other sport utilities. Don’t learn the hard way as I did about toyota’s current business practices and inability to timely address a critical customer concern. It has been over three weeks with no resolution from toyota or the distributor, southeast toyota. It is not acceptable to spend over 38k on a vehicle and learn by being involved in an accident that it’s not equipped as advertised. Sadly toyota’s and southeast toyota’s awful customer service and lack of concern negate any positives about the 4Runner. I encourage all 2008 4Runner owners to call and write toyota, your area distributor, your dealer and be heard. Have any other 2008 4Runner owners realized this yet and feel short changed?
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I do see a lot of net links that say that various 08 Toyota SUVs have active headrests.
You may want to complain to the NHTSA and point them to the sales literature that you relied on. (link)
Here's to a fast recovery!
Actually, the wording in the sales brochure is: "All information presented herein is based on data available at the time of printing, is subject to change without notice and pertains specifically to mainland U.S.A. vehicles only." The same wording is used throughout the Toyota website. It appears the lawyers have it pretty well covered.
It isn't the first time a manufacturer has published sales literature on a feature that wasn't available yet. Unfortunately, it probably won't be the last either.
Regarding your accident, what exactly was your injury? How were the headrests adjusted?
At the time we purchased there was a $2000.00 rebate on the 2007 models so this added safety feature was the major reason for purchasing a 2008 model. I’m not placing blame on Toyota for my physical injuries, it was a moderate hit that damaged a factory weight distributing hitch and tweaked the frame enough to move the rear body mount through bolts off center a quarter of an inch. However it’s very possible we could have been less injured if the 4Runner would have been equipped as advertised.
With the back of the seat off it’s obvious; the active headrest system is not there. After looking at a 2008 highlander which does have the system I figured out the 4Runner seat is not thick enough to allow the headrest to articulate forward enough when the system is utilized. If you look at the 2008 highlander seat you can see they are built different, thicker and the plastic eyelets that the headrest posts slide in are not fixed. You can actually pull the headrest forward and see the chrome posts move inside the seat. Also on the highlander it’s easy to locate and push on the pressure pad located at the bottom of the seat back and see the headrest move. The pressure sensor is about 1.5 X 3 inches and you can move the headrest with thumb pressure. My purpose in starting the thread is to see if other 08 4Runner owners have learned this and also feel short changed and misled.
Below is an article posted on MSN regarding the Institute for Insurance Highway Safety. The all inclusive quote near the end by the toyota spokesman, Bill Kwong is very interesting. This demonstrates toyota's continued intention to mislead potential customers.
Toyotaspokesman Bill Kwong said its 2008 vehicles have active headrests, which move closer to the backs of a motorist's head in rear-end crashes. Kwong said it provides a "great level of safety for the customer in the real world."
Here is a link for the full atricle written 11/15/07.
http://articles.moneycentral.msn.co...estCarList.aspx
At www.toyota-4runner.org I have posted a lot more information and actual pictures.
It appears you are pretty upset about this. Looks like you've been all over the Internet bashing Toyota about it.
Here's the thing. The 4Runner is 100% Japanese. Content and assembly. Have you ever read the 4Runner owner's manual? I mean, really read it? It's from Japan, too. There's all kinds of little errors in it where certain English words are used wrong. For me, it brought back fond memories as a kid. I used to live in Japan when my father was in the Navy. There wasn't one English publication printed in Japan that didn't have these kinds of errors.
"Active headrests." Okay, they goofed. Didn't really understand what they were saying. Used 'copy' and 'paste' from somewhere without knowing what it all meant.
So, here's the $64,000 question. What is the one thing that would make you happy to FINALLY put this issue to rest?