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Comments
The key point here is one unit is available. That's typically what most stores have except the very large ones. That will change in a couple of months.
Then as to the 'invoice' Edmunds and the other sites always note that the invoice figure doesn't include the local advertising/admin fee which has to be paid to Toyota or SET or GST. It varies from region to region and it's about $400 to $700. Add that and the offer to the Sales Mgr doesn't look very good. Nothing certainly to get excited about when there's one in stock and you won't get another til next month.
It's not like the situation with the Camry or Corolla where there are anywhere from 20 to 100 in stock on the lot. With the OP's stated logistical situation of being more than an hour away from several dealers the email route is by far the best way to go. But I think he'll find the responses discouraging or non-existent because the offer is less than what the dealer cost is. Even at dead invoice why would you sell your only piece of inventory at no profit?
From Edmunds pricing page: A note about advertising fees
"The invoice price does not include any fees that may be charged by the manufacturer to dealers in a particular area of the country, such as local advertising fees, dealer association fees, or docking and storage fees. Edmunds.com does not track or provide such local fees.
If a local fee appears on the invoice, it is an actual cost that the dealer paid to the manufacturer when buying the vehicle. In other cases dealers may choose to write in their own ad fees on the consumer sales contract. However, in either case these local fees are a part of the dealer's cost of doing business."
That's true, and as I stated, the only one who can really evaluate the offer is the dealer.
You didn't mention other factors such as the holdback that also influence the true "dealer cost." The fact remains that there are a lot of economic and financial factors involved that are known only to the dealer (and, by right, should be).
We, as consumers, have to make our offers based on the information available to us. I still think boomdude's offer was reasonable. If a dealer accepts it, then great. If not, and that'll likely be the case, it's a starting point to negotiate further.
Yep I agree wholeheartedly....negotiate further. Negotiating is one of the talents/tools that we Americans of the 'Woolworth' mentality have allowed to become stagnant.
Edit: Second offer from one of the dealerships, slightly higher, spoke on the phone, won't go lower - $35,363
Also, MSRP on it is $38,529.
I must admit, when I saw a photo of the Venza, I thought, "why does Toyota even bother with it?". But in person, the car looks pretty cool. If they gave it a sportier interior, I would be even more intriqued because the price is very attractive. But that dash belongs more in an Avalon or a Buick! :sick:
Most of the dealers here have 5-8 on the lot , so I have left my contact info with all 7 dealers in the 15 mile radius of my house and the first one that is willing to budge off of MSRP will have my business. I don't mind them making something off of the car but it will have to be a lot closer to invoice than the $500 off MSRP
MISSING TOW, REMOTE START, REAR ENTERTAINMENT AND IT IS THE COLOR I CHOSE WHICH IS ABOUT 2800 TO 3 GRAND HIGHER LIST SO I BELIEVE I DID OK
I guess I was always thinking of a Venza as being somewhere near my HL which was less than $30k.
I was driving an avalon limited loaded
I just can't bring myself to driving a lexus
Again my loaded venza is 36772
have you not checked pricing lately
Personally I'd say the venza sounds like a pretty nice fit in that price range.
Also hoping that the I4 can handle AWD plus 3 passengers w/o straining -
First offer: MSRP of $38,529, offered $35,063 (didn't speak with on the phone), didn't counter
Second offer: MSRP of $38,529, offered $35,363, wouldn't budge from that (on phone)
Third offer: MSRP unknown, but agreed to a $34k offer from me immediately, however it would have to be ordered and the timeframe for getting the Venza would be up to 4 months. If it's started production again (few posts up) then that's good, but there was no real timeframe given, not even the standard 6-12 or 6-8 week timeframe that I have heard.
Fourth offer: MSRP of $38,6xx something. Offer of $34,600, settled on $34,500 before TTL, 3k down though I think I'm going to increase that to 4k. So, that's going to be my Venza. Real nice salesman on the phone, going up to the dealer later this week. I'll post the nitty gritty dealership details once the keys are in my hand .
Of course, relatively speaking, we (Baton Rouge, LA) are just down the road from the plant. Probably longer out to Kalifornia.
$35,363 was the bottom-line offer I got from the dealer I almost bought at. That's everything (including Blizzard Pearl exterior, which is a couple of hundred more) except sun roofs, towing and rear DVD package.
The "winning" dealer obviously cut into his hold-back. I'm just guessing there, but it doesn't matter; I was on that deal like white on rice.
Again, you guys looking for a family ride probably will do better to wait for the four cylinder with less goodies. I'm retired, and decided to spoil myself...
.
Here in zip code 92626 cars direct has following prices
Venza with PP2 = 34.3K
RX 350 with prim plus pkg = 33.9K
RX 400H with prim Plus = 37.7K
For an AWD inludes dest.
Lexus has better warranty, is time tested..etc?
The most loaded Venza AWD with Navi is about $38000. Glasses needed at next test drive.
There is no comparison of the CRV or RAV or Forrester to the Venza in terms of interior quality and quietness and smoothness of the experience. All three of these vehicles are entry-level vehicles. The Venza is for someone who doesn't want an entry-level vehicle but also doesn't want something as big as a Highlander. Price is not the issue. The level of the driving experience is the issue.
Initially all thee are in the mid to high $30K range. But that's because they haven't offered the base models yet.
Had to add a couple of things atfermarket because toyota won't put rear entertainment on pano roof
Thanks all the same for the imput
I just don't like the rx look or feel and venza is slightly better mpg
I guess it just comes down to personal prefferences good or bad
Are you sure you weren't looking at the dealer's own "adjusted market value" sticker? My Toyota dealer doesn't even bother insulting everyone's intelligence by using one of those stickers.
Without NAV but with JBL, moonroof, Premium Package #2, AWD, you should be in the $36-37K range, and that's MSRP.
You can cross-shop any vehicle with any other vehicle (I went to look at an Infiniti G37 sedan; that's definitely different than the Venza). I'd agree that compared to the Forrester, CRV, or RAV4, the Venza can be much more expensive. Does that mean it's overpriced? I don't think so.
The Venza is larger than all three (10" longer than a Forrester, for example). It's packaged and targeted for a different target audience (there's no true "base" model with steel rims like the CRV, for example).
There is overlap -- I didn't realize that a top-of-the-line Forrester has an MSRP of $28K. The top CRV starts at $27K. Is a top of the line RAV-4 better than a base Venza? That can only be decided by the buyer.
A better pricing comparison would be with the Nissan Murano and Ford Edge. Both have a similar pricing range and are similar in size. A fully optioned Murano LE tops $40K, MSRP.
As far as value is concerned, when it comes right down to it, the way most people drive (one person in the vehicle with limited cargo), shouldn't we all be driving Honda Fits or Nissan Versas (or Ford Rangers with 4-cyl if you have a business need)? But we don't because each of us has personal preferrences that we may be willing to pay extra for. And for everyone who thinks the Venza is overpriced compared to a RAV4 or a Matrix, there is someone else who thinks it is a bargain compared with a Buick Enclave, an Audi A6 Avant or a Volvo XC70. That's the beauty of a marketplace full of choices.
Base $29,250
Options $9,892
Manuf, Delv, Proc & Hndlg $795
Subtotal $39,937
Dealer Fees $599
Total $40,536
By the way I haven't paid MSRP for any car - never - nada. And neither should you.
Cool the jets and just wait a little besides its a Toyota they'll make a million of them its not like your shopping for a one of a kind car.
In the CAT, NY/NJ, Boston you can't build a vehicle with a price higher than $38500.
So what other 'stuff' is on the SET vehicle to bump the price by $2000?
That occurred to me; and I liked the car so much, I decided to roll the dice anyway.
Time will tell...
.
Are you saying that the SE region is charging $2000 more than any other area?
Series: Venza
Model: 2822 - Venza V6 4WD
Model Year: 2009
Transmission: 6 Speed Automatic
VIN: XXXXXXXXXXX01H045
Color: Classic Silver Met
Interior: Light Gray Leather
Available: 03/02/09
Dealer Name: Courtesy Toyota of Brandon
Pricing*
MSRP
Base $29,250
Options $9,892
Manuf, Delv, Proc & Hndlg $795
Subtotal $39,937
Dealer Fees $599
Total $40,536
Estimated Payments
60 Months Purchase $748
Assumes 10.0% down payment, 8.5% APR
48 Months Lease $593
Assumes 10.0% down payment
Options Installed
Fuel Surcharge $0
Voice-Activated Touch-Screen-NVAT $2,590
* DVD Navigation System with JBL Synthesis
* Surround Sound AM/FM 4 Disc In-Dash CD
* Changer with Integrated Satellite Radio
* Phone Capability and Music Streaming Via
* Bluetooth Wireless Technology and 13 Speakers
Tow Prep Package:-TOAT $220
* Includes Engine Oil Cooler
* Larger Radiator Fan and A Heavy Duty Alternator
50 State Emission-FEAT $0
Southeast Toyota Distributor Plus-FP50 $0
* Final Quality Inspection
* Certified Technician 46 Point
* Picture Asset Program
Panoramic Glass Roof with Front-SRAT $1,050
* Power Tilt/Slide Moonroof
Premium Package #2:-LXAT $4,345
* Includes Leather Seating Surfaces
* 4 Way Power Front Passenger Seat with Lumbar Support
* Driver and Front Passenger Seat Multi-Stage Seat Heaters
* Satin Mahogany Wood-Grain-Style Interior Trim
* Leather-Wrapped Steering Wheel
* Leather-Wrapped Shift Knob with Satin Mahogany Wood-Grain-Style Inlay
* High Intensity Discharge (HID) Headlamps with
* Automatic High Beam Feature
* Smart Key System with Push Button Start
* Power Rear Door with Jam Protection
* Chrome-Accented Door Handles
* Back-Up Camera
* Anti-Theft System
* Color-Keyed Foldable Power Heated Outside Mirrors and Windshield Wiper de-Icer
Toyoguard Plus Protection Group-XY70 $699
* Roadside Assistance Program
* No Charge for First Oil and Filter Change at any Southeast Toyota Dealership
* Vehicle VIN Etch Glass Product Protection Program
* Exterior Paint Sealant, Undercoating and Interior Protection Application
* Rental Car Assistance for Warranty Repairs
Carpet Mats And Trunk Mat-PV50 $299
More like junk, in my humble opinion. Especially the etching and the "sealant" aka wax. Just a Mop & Glow profit center.
And that $599 in dealer fees? What's that all about? Smells like ADA or pure profit.
THE REAR ENTERTAINMENT IS NOT AN OPTION WITH PANOROOF HAD TO GO AFTERMARKET
I understand what it is; but is it one of those "embedded" things that they conveniently forget to talk about?
I seriously wonder now if I will purchase a Toyota in the SE now. That dealer is where I get my HL serviced now(bought in the NE). Never liked the way it is run.
It reminds of the days when a dealer would add on a sticker next to the factory sticker with all kinds of pricey add ons. Remember those undercoatings? So I guess nothing has changed, buyer beware, there's a just dealer waiting to rip you off!
http://en.wikipedia.org/wiki/Caps_lock
AWD, 3.5L V6, VENZA, 6-Speed Auto - V6.......................... $29,250
Premium Package 2 with Options
Premium Package 2 with Additional Options:
[FE] 50 state emissions
[LX] Premium Package 2-includes leather seating surfaces, 4-way power front passenger seat with lumbar support, driver and front passenger seat multi-stage seat heaters, satin mahogany wood-grain-style interior trim, leather-wrapped steering wheel, leather-wrapped shift knob with satin mahogany wood-grain-style inlay, High Intensity Discharge (HID) headlamps with Automatic High Beam feature [2], Smart Key System [12] with Push Button Start, power rear door with jam protection, chrome-accented door handles, backup camera [11], anti-theft system, color-keyed foldable power heated outside mirrors and windshield wiper de-icer
[NV] Voice-activated touch-screen DVD navigation system [5] with JBL Synthesis® surround sound AM/FM 4-disc in-dash CD changer with integrated satellite radio [3], MP3/WMA playback capability, hands-free phone capability and music streaming via Bluetooth® [4] wireless technology and 13 speakers
[SR] Panoramic glass roof with front power tilt/slide moonroof
................................................................................- .......$7,985
Exterior: Blizzard Pearl
Interior: Ivory Leather
Carpet floor mats 5-pc set includes cargo mat [25] (CF)......... $269
Delivery, Processing & Handling Fee.................................... $720
Dealer Fee ( varies from location to location )........................ $449
The Tow Prep option is not available on the site but probably available if requested
Total MSRP including Dealer Fee....................................$38,673
I live in SET but work in CAT. These pricing differences arise all the time.
Sorry
I am a lousy typist and I just type with no regard for form
I just don't understand why Toyota allows this discrepancy to go on. Especially when we can go Toyota's web site and compare prices.
Why should the same Venza sell for $2000 more than any other area of the country just because of the location you happen to be in. Does Toyota install a heavy duty air conditioner or any other part to make it different than a CAT Venza? I think not. It's all pure dealer gouging as has been shown.
The more customers that are made aware of this the better and maybe SET will wake up if customers demand equality or walk. There are a lot of exciting new vehicles hitting the market so Toyota will need to do a better job in the future. They no longer will have a corner on the market especially with trumped up charges.
As long as it gets its 'full MSRP' to the distributors it's achieved its purpose. Now if certain retailers are besmirching Toyota's good name it can yank the franchise agreement but price is not one of the reasons for doing so. Price is always negotiable and always flexible and always determined at the local level.
As you noted in this day and age of instantaneous info and data it's nothing in our mobil society to travel a few miles or even a few states away to buy a vehicle. When this happens enough then the local prices get adjusted downward due to lack of sales.
OTOH in this case where a store may not have any Venza's available or only one for the month why should it sell it off cheaply? That store will likely find one buyer for that one vehicle at the asking price. This is a HUGE market in NA.
I've been doing a lot of research on the invoice pricing on all of the extra equipment, as well as the car itself, so I could see in reality what kind of prices the dealers were offering and how realistic they are. I actually ended up making a whole spreadsheet about it, and it was truly interesting to see the wide variety in pricing... Here is the package I was looking for, followed by some of the prices:
2WD Black Venza with Ivory Cloth interior
SA - Security Package
CQ - Convenience Package
EJ - JBL Premium System + Bluetooth
SR - Panoramic Sunroof
CF - Floor and Cargo Mat
GN - Cargo Net
WL - Wheel Locks
That package I just detailed has an MSRP of just over $32,000, but an invoice price of about $29,000... Meaning the dealer selling it for $32,000 would make a $3,000 profit minus whatever small fees here and there. For a consumer, that means there is a lot of room for them to lower the price...
First, I got an offer claiming to be a "special Internet price", "just for me", saying basically "MSRP: $32,000, our Special Price for You: $32,000". I was honestly offended upon seeing that after learning the invoice pricing. I received a few offers from other dealers for $31,000, then $30,000, going back and forth in emails asking if they could match or beat a new offer I had received from a lower priced dealer... Eventually it hit $29,765, and $29,430, which seemed to be the bottom line at which most dealers started saying, "Well that place is obviously desperate and in a bad location", and that they could not match that price.
Finally, I narrowed it down to 2 dealerships, and was satisfied with the price at $29,430, but liked the relations with the dealer that was selling at $29,765 much better; I asked if he could lower to match the other dealer price, and he offered me this deal:
Either he could match their price, $29,430, OR he could upgrade me to a Venza with the same exact specs, but ALSO with the glass sensor and remote start package... At our originally agreed price of $29,765.
The invoice price including those 2 new things he added in? $29,692. I am getting the Venza for $73 dollars over invoice price, at $29,765 (plus tax of course). $2,000 dollars lower than my first offer, with more features than I expected, and $3,458 lower than the retail price ($33,223).
I just wanted to share that little story with you all, and encourage everyone that hasn't already to do a bit of research and calling around, because chances are there is a great deal on the exact Venza setup that you want, but don't settle with the first offer.... Bargain!!!