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Comments
Have to say that even though I think I got a decent deal, it was an unpleasant buying experience overall. Had to fight for everything and was told different amounts over the phone. Basically, dealers overpromising and underdelivering on what they said. All somehow a ploy to get you in the store in my opinion.
It was a very pleasant buying experience, and I would recommend World Toyota for anyone in the greater Atlanta area.
But I'm not technically a USAA member, their website allows you to log in and create an account to see pricing, and it sent me an email certificate for pricing...so...can I get this from the dealer, or do I have to actually be a member and will he ask me for a membership number/card?
I might push for another $500 off, so its a $500 over invoice deal, but it seems pretty good pricing for a 2011 model that was just released, and frankly I don't want to spend my time over the Thanksgiving and Christmas holidays haggling with multiple dealers in hopes of saving $500.
So Suburban Toyota of Troy is offering the $35,529 price and the quote I got from Serra Toyota in Farmington Hills, Michigan was $37,289 for the exact same vehicle, which is $1,760 more!!!!!
I'll let you know what I wind up with.
So, this is a front-wheel drive limited edition? Do you have NAV etc. on this? Let me know how it's loaded and the price that you paid. I may have to get the car from out of state...
Not sensing that the houston area dealers are willing to negotiate much. Also, any financing specials on the 2011 Highlander?
Regards,
Sri
I'm not having much luck getting any better pricing. There is $500 cash back for 1.9% financing for up to 60 months good through 11/30.
Suburban Toyota of Troy has two limiteds in stock, a black and silver.
The black has NAV and Rear Entertainment, the quote they gave me was MSRP 42,495 and sell price of $38,462
The silver has NAV (not sure what else) MSRP $41,039 sell price of $37,316.
I'm not interested in the NAV so that's why I'm posting these for you. Good luck.
thanks
USAA, AMEX car buying service have MSRP of $37,155 and Invoice of $34,359 for 4WD Limited.
Edmunds has MSRP of $36,345 and Invoice of $32,817.
What gives? Am I missing something?
Toyota website says MSRP is $36,345 and so does the vehicle sticker, so I'm guessing USAA/AMEX car buying numbers are just plain wrong, and its nearly a $1,500 difference in invoice....????!!!!
Pilotman, I think the difference in invoice pricing comes from edmunds not including destination and various dealer fees into their calculation. You can see what USAA/Amex includes in their "invoice" price at http://blog.truecar.com/2009/06/22/what-is-included-in-factory-invoice/
I had the dealer show me the invoice and it lined up with the USAA/Amex pricing almost exactly. Can you get your dealer to show you the invoice?
A 2011 Highlander Limited 4WD invoice price on Edmunds is: $32,817 + $2,188 (Nav) + $176 (tow) + $810 (destination) = $36,479.
Same vehicle on USAA/Amex is: $34,359 + $2,188 (Nav) + $176 (tow) = $36,723. USAA/Amex does not break out destination fee of $810, but something is wrong....granted in this example the difference is $244, but in my example above its much greater.
Moreover, the $244 difference obviously isn't due to the destination fee alone....must be some other, unknown dealer fees being added in.
There is a $1,542 difference in invoice pricing, and if we assume the USAA invoice is higher because it includes destination, that can't be the only answer, since destination is $810....so if we add $810 to USAA price, the invoice price is STILL NEARLY $732 MORE then Edmunds....!?!!
That's fine, it gets me close enough, but just beware there is some missing data with Edmunds and USAA....
2011 Highlander LTD 4WD with mats, special paint (blizzard pearl), mudguards, navigation and tow for $37,076, not including tax and doc fees.
So, according to USAA/Amex car buying service, invoice for this vehicle is $37,178 so I am getting it for $102 less invoice (keep in mind I am not including $500 cash rebate, because I am doing 1.9% financing instead).
According to Edmunds, invoice is $36,446 so I am getting it for $630 above invoice. Either way, its a great deal, and I'm very happy....
I tend to think the USAA/Amex invoice pricing is suspect, because if I took the $500 rebate I would be buying at $602 below dealer invoice.....
Good luck everyone.
The "invoice" price that the dealer shows you is not his true actual cost for that vehicle. It includes some amounts that are just pure profit to the dealer.
I have not seen the Edmunds pricing method in a while. But as I remember it back when I bought my 2010 Highlander Limited in late December 2009, it did include some of those amounts.
What you need to do is get the actual MSRP on the vehicle & options it includes from the Toyota website & list those in 1 column. Then get the "actual cost" for each of those items from someone independent (I used the Consumer Reports pricing service). To that actual cost, you can add a reasonable profit for the dealer. That is the purchase price you should start at.
Instead of comparing what you paid to the "invoice" price, you should compare what you paid to the MSRP. The smaller the amount you paid is when compared to the MSRP, the better deal you got.
On December 23rd 2009 I paid right at $ 5000.00 less than the MSRP for my 2010 Highlander Limited 2WD. It did not have the Nav system nor towing package.
That purchase date was not intended to fall just before Christmas. It just happened that my negotiations ended on that date when I got the price I wanted.
How do you know your Consumers Report pricing is accurate? I am a subscriber and also used that service, it their numbers were almost identical to Edmunds.
Comparing what you paid to MSRP is much less accurate then what you paid over invoice.
I always offer a certain amount over invoice, period. I don't care if I get a car for $10k under MSRP, as long as I know where I stand relative to invoice that is all that matters.
Sometimes you get below invoice with rebates, etc.
Are you implying that Edmunds and USAA's invoice pricing are inaccurate and/or include dealer profit? Why would they do that? They are as independent as CR.
Pilotman, I agree with you about the invoice pricing shown on usaa. According to usaa the vehicle I got has an invoice of 37.5k and the sold it to me for 34.7k (before tax/tags)? There is no way unless toyota is providing some major incentives to dealerships. I am fine with anything < $1000 over invoice and I still feel that I got a really good deal.
navigation, towing package, side molding, premium carpets and vehicle shield package. The MSRP was $39,493. The invoice price came to $36,464. Dealer showed me the invoice. I paid $36K with 0% financing for 36 months - Approximately $450 less than invoice.
Compared the invoice prices at Edmunds, & KBB & Nada.com. & truecar.com.
Truecar.com invoice adds $1133 as regional marketing fees while other websites don't include this amount to the invoice price. I tried my best to deduct the regional ad fees from the dealer invoice without much luck. The dealer is Charles Maund Toyota at Austin TX. Haggled with several Toyota dealers around Austin. Most of them were saying $500 to $750 over the invoice. Finally, got a good deal with Charles Maund Toyota. Hope this helps for those of you who are still shopping for a HL.
Also, do you know what the new Toyota deal will be in December? Does it make sense to wait?
Thanks.
Sales Person: Damond James and Chris Connolly (Internet Sales Manager)
Date and Time of Purchase: Nov 30, 2010 at 9:00pm
MSRP: $33.464
Final Price: $28,118
Tax (6.25%): $ 1,757
Title: $ 100
Doc Fee: $ 298
OTD: $30,273
The cypress pearl Highlander came with ash interior and had the Tow Prep, Cold Weather, and Tech Package as well as floor and cargo mats and cross bars for the rails.
I contacted numerous dealers in the Boston area via email over a two week period and Boch Toyota had the lowest price that no other dealers could match. I spoke with the internet managers over the phone to confirm final price and to ensure no surprises when I arrived. I scheduled a time to meet with a sales person. I arrived at 7:30pm and left at 9:30pm with the exact quoted price to the cent. Overall the experience of getting the quote and purchase was easy but waiting in a large dealership like Boch, with dozens of sales people running around and customers waiting for help, I felt I would have been willing to pay slightly more at a smaller dealership. But I could not resist the price.
Hope this helps someone looking for a similar Highlander.
JC
The 2010 has since been sold so I'd like to do what he recommends and shop around some other dealers - but I don't want to be bamboozled. One dealer asked to see the other invoice . . . soooo -
1) Is my friend's advice correct? Did dealers pay the same for 2011s as they did 2010s?
2) Should I let the new dealer see it before I go in or should I wait until I go in and start my negotiations?
3) If you were I, what would you do to ensure I don't let a dealer trip me up.
I could care less about vechicle color. I do care for leather - that's the only request.
Your MSRP is spot on according to Edmunds. Invoice for that vehicle, not including the $229 MSRP for the crossbars is $29,883.
Can you tell me how you purchased for $28,118?
That is $1,765 BELOW INVOICE. No offense, but I don't see how that is even possible. I called those guys you were dealing with because I'm out of state but if they are selling almost $2,000 BELOW INVOICE I will drive there to pick up my car since I haven't closed yet with my local dealer.
I told them of the deal you just posted above, they said there is no way they could sell me the truck I was looking at for $1,500 below invoice...
So what gives?
What is your understanding of the deal you got? Do you think you paid $1765 below invoice, or are my numbers wrong?
I think the dealer is lying to me, how can they ignore the deal you just got!!!!?
I paid cash for my deal so the price was $28,618 -$500 rebate = $28,118. I believe the same rebate is available unitl 1/3/11. FYI: I was able to get Wellesley Toyota down to $28,300 and Framingham Bernardi Toyota to $28,318 but they did not have cross bars. I went with Boch because they were the lowest. Tell Boch your friend JC bought stock # 41705 and lets see what they say. My transaction was initially through the internet with Chris Connolly and Damond James (internet sales managers) about a week before month end. I did not talk to a floor sales person. I just emailed them and said I got a quote for $29,000 not including TTL and Doc Fee from another dealership, so what can you do. They just emailed me back and said $28,118. I did not even haggle with them. So I used this to get Wellesley and Bernardi down. I then called and spoke with both Damond and Chris to confirm the quote. I then went down and paid for the Highlander. It was a pretty straight forward deal from start to finish. I can forward you their email quote.
Regards,
JC
Keeping in mind this is an '09 and '11 are already out...and end of the year... what is a good price to pay for this?!?
Thanks so much for any advice!
Thanks,
I am also looking for the same and living in same area as well. let me know when u make decision and tell me what price and dealership you go with.
I have to pull the trigger in the next 2 months.
thanks, shyboy gmail com
Does the $550 monthly payment include taxes?
Either way $6300 off list is very good.
dealer quoted me $25,500 after factory rebates. Im sure other fees or even destination are not included.
Is this a good price? Just started researching so I have no clue. Edmunds TMV is much higher but from previous experience TMV is much higher than what I ended up paying for the car.
This is in central texas.
Your MSRP is $41,800 and your sale price was $35,000, so that is $6,300 off MSRP.....and it appears to be several thousand under invoice, correct?
What is your understanding of how much you paid under/over invoice?
Could you share the dealership that you purchased (leased) from?
Also - was this a FWD or a 4WD model?
MSRP 22,995
Options:
Tech Package 1,835
Cold Waether Package 60
Towing Prep Package 220
Carpet/Cargo Mat 315
Delivery 810
Total 33,235
Sale price: 29,000
(w/o tax and licence fees)
After engaging with in and out of state dealers this is the best I could get for this configuration.
Toyota Marin. Very nice people.
It comes with TOW,Cold weather and Tech package.
The final will be $29159 + tax + doc + registration.
Is the price good or I should negotiate more? its in Northern VA
I have a Costco price from a Seattle based Toyotal dealership and wanted to get some feedback/guidance
MSRP: $38,569
Invoice: $35,412
Costco Pricing: $800 over invoice
Other incentives:
- 2 years free maintenance
- $750 cash back or 1.9% financing.
Based on other deals, I think I should at least be abel to get invoice...thoughts?
See
www.truecar.com
I am looking for the same model but got a higher price quote in this area. I got $29,470 at Fizmall, basically is the same as price shown on Truecar. Can you please let me know which dealer you quoted?
Thanks.
Ask quotes from different dealerships around your area.
When get a quote, make counter offer.
If offer accepted, call another daler and ask to beat it.
Strategy to get best deal.
Good luck.
Call any dealer - ask for invoice - save $300 over this BS service.
Hawk your wares somewhere else dbag.
ANYONE who can't buy a Highlander at our below invoice is at the wrong Toyota dealership.
My final deal and numbers include the $500 Twitter Shareathon Promotion.
2011 Highlander Limited 4x4
MSRP $38,560 - $5,727 = $32833
Invoice $34687 - $1854 = $32833
I went to koons toyota in arlington.
same price honored by the toyota dealship in stafford, va as well.