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2013 and Earlier - Toyota Highlander Prices Paid and Buying Experience



  • Walk away or negotiate hard. GO dealerships in Denver, offered 37,900 for a 2012 Limited with NAV. That was a 2012 with 3 yrs/36,000 miles warranty and 2 years of free oil changes and tire rotations. I thought they could do a bit better.

    then they added on windshield protection, theft id, taxes, titles, license + $500 profit. This part irked me so we walked.
  • mrminsky1mrminsky1 Posts: 23
    edited February 2012
    I purchased a Brand New BASE 2WD V6 Pearl White with V6 the Following package

    Special Color $220
    v6 Tow Pre pack $220
    Tech Package $1835
    Carpet Mats $399
    MSRP $32949 Plus the $1500 Toyota aftermarket Leather ($34,449)
    I could have taken an addtional $750 dealer cash, but I choose the 60 month 1.9% percent currently being offered by Toyota
    Total came to $30309.81 plus 7% Taxes

    I went in with a negotiated price of $29600 with everything included , but as I said I took the 1.9% intestead rather than the 3.9% offered by the Credit Representative. I priced the lease for this vehicle as well based on a $1000 total out of pocket including first payment and the payment would have been $391 including taxes for 15k miles a year and 39 months...

    I considered the SE version as well, but I did not want to pay the extra $2000 for the sunfoof, heated seats , and home link..... Once leather is added is basically the same vehicle as the Se

    I priced the vehicle via 4 dealerships in the area and I could not be happier with my decision. The dealer was a pleasure to work with. No bait and switch......I came out of a CX-9 Lease and indeed a different experience. The Highlander drives more like an RX350. Soft and luxurious. I loved the CX-9 and I would have gotten another one in heartbeat. But since this is for the Mrs, she wanted something different......
  • i plan to buy in two weeks. i only ask for OTD.
    Price so far is $41,700 in MI.
  • quote in MI without running boards, but with nav,mud guard,wheel locks,side molding,paint protection,exhaust tip,cargo net, $41,800 OTD.
    I don,t know if this is a good price
  • that beats my price is LA by 800. dont know what your tax rate is there... but if it's the EXACT car you want... id do it.

    im not one of those guys who has to get the lowest.... as long as i get what i want and the service is great. im satisfied with what i paid.
  • I am planning to buy a 2012 4 wheel drive limited in next two weeks with the following options:
    1. voice activated touch screen nav.
    2. body side molding
    3. wheel locks
    4. cargo net spider
    5. exhaust tip
    6. mud guards
    7. paint protection
    8. carpet floors mat
    9. VIP glass breakage sensor
    10. hood protector
    What would be a fair price OTD. Plates will be transferred from present sedan We have 6% sales tax in Michigan.
    Which of the above options should i consider rethinking?
    Early responses will be appreciated
  • I am trying to close a deal by this weekend on a Highlander V6 SE 2WD with Tech package in Dallas area. After negotiating with 3 dealers, the lowest quote I have is 31,500 + TTL. Looking at this board I see people are getting similar vehicle with AWD as low as 31K. I am trying to get 31,000 + TTL. Will keep you posted. By the way the best quote I had for a Highlander V6 Limited 2WD was 34K + TTL.

  • Hi mrminsky1,
    I am also looking at exact model. Where are you located and which dealer you purchased. Thanks for sharing the info.
  • I purchased my car in the Atlanta area... I had sent a few emails to a few dealerships and some of the quotes were very aggresive and some were not. It is interesting how the dealership ended up doing the deal. Nowhere on my purchase contract , the leather is included. In other words, They assigned an "I owe you" form for the Toyota Aftermarket leather. I wonder how the dealership is doing this. Perhaps by doing it like this , they can show a profit for the car while accounting for the aftermarket leather through other ways.......... I am schedule for the install next week.. My experience with the aftermarket leathers ahve always been better quality wise.

    I saved a little over $2000 over the similar SE. having said that, if Homelink , Heated Seats, and a sunroof are important to you, then the SE is the model to buy..... None of those things are important to me... Other than that it is the same car after the leather is installed.

    I purchased the car intead of leasing it... the deal was too good to pass especially with the low 1.9% 60 months. I was driving a leased CX-9 for three years. Very different cars indeed. I liked it a lot, but my wife wanted something different.
  • mrminsky1, could you e-mail me with the name of the dealership and salesperson you worked with? I'd like the exact same deal if possible. My e-mail is my edmunds username @ Thanks in advance!
  • Model code: 6946, MSRP $29395, plus optional: Carpet, cargo net, V6 Tow prep Package (subtotal $400), plus $810 delivery charge, total MSRP come up to $30736, Invoice come up to $28048. Dealer offer: $27830 +TTL, that's $2906 below MSRP, $218 below Invoice. Is this price good enough? I think I should get the price at least $500 below invoice.
    Thanks for your input.
  • Kirstie_HKirstie_H Posts: 11,042
    A reporter is looking to speak with someone who bought a new Honda or Toyota within the last two months. Specifically, he’s most interested in speaking with someone who intentionally held off on buying one of these vehicles last year because the dealer did not have it in stock. If you meet this criteria, please send a brief description of your experience and your contact info to by no later than Wednesday, February 29, 2012.


    Need help navigating? - or send a private message by clicking on my name.

    Share your vehicle reviews

  • Thanks for sharing the info. I got an offer OTD 33350 with v6 + leather + tow + tech. ( No carper, no special color).
  • Is this a good deal for a 2012 Highlander AWD?

    MSRP = $41073 (approx.)

    $34600 + Delivery + Tax + Title.

    1.9% financing for 60 months.

    Black exterior, black leather interior, heated seats, Navigation, Tow Package, Floor Mats, Cargo Area Mat, Cross bars.
  • Which dealerships quoted the $31.5K price on the SE?
  • gf2020gf2020 North of BostonPosts: 47
    That is a ridiculously good price. Almost too good to believe, quite frankly. $6473 off the sticker is almost a 16% discount. What dealer is quoting that price?
  • shahaishahai Posts: 4
    Exact MSRP = $40875.

    PLEASE NOTE: Cross bars, Cargo area Mat, and regular mat set are not included in above MSRP.

    Paid $34,600 + $200 (accessories) + destination + Tax + Title + Tags.

    1.9 % for 60 months.

    Basically, I believe this AWD highlander has ALL options exception the kids overhead DVD. Had only 12 miles on it when purchased.

    This is not a quote...This is ACTUALLY what I PAID on Presidents Day in the North Virginia area. I didn't really negotiate that much...just walked in at 4pm Monday and told them that I wanted to pay $34,600. After some time passed and thinking on their part...they agreed:)

    btw...the dealership was packed with shoppers that evening. I was really surprised to see so many people there.
  • hunter06hunter06 Posts: 16
    edited March 2012
    I saw the breakup on the invoice for the SE 4WD V6.

    Interestingly, THe invoice mentions after the final pricing is that
    " the Total Amounts included above are:
    Dealer Holdack 713.
    Whsl. Financial Reserve: 357.

    But the invoice had destination charge(810), TDA(500) and Gasoline (12.76)
    Could not figure if TDA could be negotiated(not paying that amount).

    I am sure they will reduce the TDA(Toyota Dealer Advertising) cost while negotiating the price. I know they tend to stick with the Destination charge.
  • gf2020gf2020 North of BostonPosts: 47
    Picked up our new 2012 Highlander Limited this afternoon from in Littleton, MA.

    MSRP on the Highlander Limited was $38,917, the Edmunds invoice price was $35,519. We negotiated a price of $35,000 and then received a $500 rebate, making the final sales price $34,500. We also negotiated a $9000 trade-in value (saving almost $600 in sales tax) for our 2006 Mercury Mountaineer with 80,000 miles, leaving a net difference of $25,500 before tax and title. All in all, we are pretty happy with the deal and expect to be very happy with the Highlander for many years to come.

    This is the second Toyota in 24 months (I bought a 2010 Tundra in March 2010) that I have purchased from Acton and they are great to deal with.
  • nosdivadnosdivad Posts: 14
    picked up 2012 awd highlander limited IN COLOR we wanted, in southeast michigan with following:
    navs touch screen
    paint protection
    body molding
    exhaust tip
    wheel locks
    GAP insurance { $500]
    8 year/75,000 mile toyota extended warranty[$1,475]
    1.9% toyota financing.
    $43,000 OTD
  • k2chadk2chad Posts: 18
    I just picked up a 2012 Highlander SE in ME. Dealers in MA, NH, and ME were all willing to go $1900 under invoice using the March special of $750 customer cash, or $1150 under while taking advantage of 0% financing for 60 months. A little better than the $500/1.9% February deals, so I bit. Lots of inventory up here to choose from. I got a white SE 4wd:
    special paint color (blizzard white)
    AW mats
    tow prep
    wheel locks
    cross bars
    side moldings
    MSRP (includes $810 destination): $37, 553
    Invoice: $34,602
    I paid: $33,452 (state taxes not inclusive, nor title fee), 0% financing for 60 months.

    Since holdback is $709, there is an additional $441 that they are pretty eager to part with so I'd say there must be around $500 manufacturer to dealer cash in there to play with on top of the holdback.

    I probably could have ground out another $150 by waiting until the end of the month, but ME dealers are limited and I'd have to pay the $30 inspection fee (mine came with the sticker) and more hassle by buying out of state. All in all I'm quite pleased.
  • Just purchased a 2012 Limited without NAV. Going to put in a aftermarket dvd/nav unit and tv's in the headrest. Toyota is very proud of their NAV head unit from the factory ($3000).

    Listed at $38,168 and my OTD price was $34,900. They also paid off the $21,700 balance on my 2009 Highlander SE. I feel good about the deal.
  • cbk125cbk125 Posts: 9
    I am looking at leasing 36 months, 12K/year, 0 Due. Dealer quoting $415/month tax incl. Can anyone comment if this is a good deal?
  • I wouldnt pay 36k for a SE.
  • cbk125cbk125 Posts: 9
    The MSRP=$36,742
    Sell price is $33,500
  • orangeman99orangeman99 Posts: 64
    edited March 2012
    I just brought home my new SE V6. So far it's AWESOME!!! I also returned my 2009 RAV4 at lease end, a week early (lease end was 4/2/12). There was no equity in that car since I had an accident, so I couldn't turn it in early. I leased a Gray/Black Highlander with Tow Prep, Floor Mats, and Wheel locks (MSRP $36,823). I also added GAP waiver. But they didn't have in stock with black interior, so he had to find one.

    He found my color but it had remote starter instead of wheel locks (MSRP $37,271). He gave me that one with not a penny more than the agreed upon price. An extra $448 in options free.

    My numbers:

    Tier 1+ credit
    36mo/12k lease
    $403 + $5 GAP = $408/mo
    Down: first month + DMV (transfer)=$533

    On my lease agreement, the selling price is listed as $35,104, but they gave me a trade-in value of $1563 for my returned car (not sure why???), so my effective selling price was 33,541 (MSRP $37,271)

    I leased from Star Toyota in Bayside (Queens), NY. My salesman was Anthony Cruz, he's a straight shooter and always stayed in touch, something I found lacking in most sales guys.
  • hxz119hxz119 Posts: 2
    Just picked up my new highlander in MD. The dealers around me could not match their price...

    2012 Highlander Limited 4WD 3.5L $34,250 + TTL

    Installed Options:

    1. JBL® AM/FM 6-disc CD changer with MP3/WMA playback capability, nine
    speakers including subwoofer, SiriusXM Satellite Radio [1] (includes 90-day
    trial subscription to XM Select Package), auxiliary audio jack, USB [2] port
    with iPod® [3] connectivity, auto sound leveling, hands-free phone
    capability and music streaming via Bluetooth® [4] wireless technology.

    2. V6 Towing Prep Package [14] -- includes 5000-lb. towing capacity, heavy-
    duty radiator with engine oil cooler, 200-watt fan coupling and supplemental
    transmission oil cooler

    3. 3T Cross Bars (PIO) - Removable roof rails

    4. CT Carpet Floor Mats/Cargo Mat/3rd Row Mat (PIO) - Carpet floor mats;
    Excludes: [CF] Carpet Floor/Cargo Mat Set (5 or 6-piece) (PIO)
  • cbk125cbk125 Posts: 9
    What is MSRP of this car?
    Did you buy or lease?
    You got in MD but what state are you from?
  • Great deal. Could I ask which dealership in MD you dealt with?
  • hxz119hxz119 Posts: 2
    Fitzgerald Automall in Gaithersburg. Ask for Neil Xing...
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