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2014 BMW i3 To Start in Low-to-Mid-$40,000 Range, Says BMW
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2014 BMW i3 To Start in Low-to-Mid-$40,000 Range, Says BMW
The 2014 BMW i3 electric vehicle will be priced in the low-to-mid-$40,000 range, when it goes on sale in the U.S. in the second quarter of 2014.
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The technology is impressive but that alone isn't going to attract buyers. The i3 will likely sell better in Europe where it will be slightly less in price.