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Chevrolet To Continue Selling 2015 Cruze Value Model Alongside All-New 2016 Cruze | Edmunds.com
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Chevrolet To Continue Selling 2015 Cruze Value Model Alongside All-New 2016 Cruze | Edmunds.com
General Motors told Edmunds on Monday it will continue to sell the 2015 Chevrolet Cruze sedan as an entry-level, value model that will slot below the all-new 2016 Chevrolet Cruze sedan.
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If I were an actual consumer I'd much rather get slightly better resale and a touch of exclusivity by not having the new model go right to rental lot special. A potential downside is that if GM's rental customers don't get the new car, larger amounts of renters won't get to experience it right away but that could be countered by a strong launch campaign (which is one thing GM could learn to do better by not just do an initial big budget launch and then dramatically cutting advertising to save ad dollars, but that's for another post).