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They did in the roaring twenties and early 30's before the crash also.
Well, onwards and upwards. I'll still resist automotive trends, LOL.
Interesting read.
What you will probably see is semi-autonomous ride-sharing with a driver in place, although it might not be you. Uber with a human acting as bored robot.
I think the real threat to the auto industry isn't technological at all, but rather urbanization of the entire country, where owning a car becomes truly burdensome.
That said, all you have to do is look around and it's obvious what going on with the auto market. Sedans just aren't in demand. My SIL had a Cruze. She really liked it, but recently replaced it with an Equinox. Same with my parents. Now retired, my dad bought a new vehicle. He kept his accord for grocery getting etc, but my mom wanted an SUV, so he bought an Acura MDX.
Looking in my cul-de-sac, 5 houses with 16 vehicles, 6 are sedans for which we have 3 of them
. No question, living in a large city, where you can barely afford an apartment, a car is not on their radar. This mean changes are coming, but still opportunities for the automakers too. But variety in the sedan/coupe market will continue to dwindle unless young people start buying them again.
GM sells far more vehicles outside of the US, and sales are growing faster in international markets where unit prices are lower, no way GM is going to be able to build small cars in the US and ship them to other countries against lower cost competition.
The automakers aren't paying close attention. Most of the general public does NOT LIKE autonomous driving.
Did you ever wonder if it's time for another "Model T"? Small, affordable, simple, but not cheaply built.
It could actually be a "dumb car", in the sense that you'd take your high-powered phone of the near future---the Apple 20, (or should I say XX) and drop it into a slot in the dashboard. It then takes over to provide NAV, hands-free calling, maybe rear-view camera and music.
That's it. Want to go shopping? Well not in your car. Want lane assist, BLIS, radar-cruise control, HUD, 14-way seats, DVD. Sorry, no, you can't have that. Use your mirrors, use your brake, use the handle under the seat, bring your iPad for the kids.
$15k out the door. Not fast, but fast enough. About 140" to 160" tops. 4 colors available. Cloth seats. Hatchback. 4 doors or 3 door. Steel wheels. Stylish enough, not dorky. No turbo. 4 cylinder. Auto or stick.
Perks. Free Fastrak for a year. Preferred parking areas.
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2015 Subaru Outback 3.6R / 2014 MINI Countryman S ALL4
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It's funny that many who want to punish private car use don't seem to be willing to give up their own private cars, at least around here.
Automakers don't want to sell these little cars. They make them as awful as possible.
Domestic makes always thought they had to have a car for every seat, just so they could hang on to people from beginning to end. But, other makes proved that was a money loser, and now they are wising up (which is why all of those sedans are going away).
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I think what we saw this week was that strategic imperative being played out. Few people want sedans, and if you're making more money selling SUVs (of all shapes and sizes) and trucks, focus on that.
Of course, if oil prices skyrocket and gas goes back to $4-5/gal, it'll be interesting to see who captures the market.
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Mary Barra has one directive for her employees: “The simple thing I say to them is, No more crappy cars, and that resonates.”
http://fortune.com/2013/10/16/gms-mary-barra-to-staff-no-more-crappy-cars/
At least she is driving change without the "blindfolds" of the past!
Here are the problems in cities:
Lack of affordable housing close to employment centers
Lack of comprehensive public transit
Lack of general infrastructure, which makes housing, transit, and roads that much harder
(I won't even get into the wage/socio-economic issues underlying in much of this)
Shorter cars won't make a difference. Tax the living daylights out of offshore capital parkers/money launderers who use local real estate as a casino and residency ticket, use the proceeds to fund transit and infrastructure. Encourage upzoning to allow people to not need to live 20 miles from employment centers to find affordable rent (or if they are lucky, a mortgage). Put first world taxes on those who have benefited most from the past 35 years of moronic tax policy, use the proceeds to fund transit and infrastructure.
The auto industry has always managed to survive by being innovative, and responsive to change (well, usually). Chrysler invents the mini-van! Toyota the Prius and the Lexus!
The automakers need to keep re-creating the market, because at least in the U.S., the market is fully saturated.
Some will rise, and some will fall.
I wonder if in ten years we'll have 3-ton electric SUVs, and defeat the entire purpose of the concept?
I don't think long cars are more than .00001% of the problem in cities. I suspect ineptly managed traffic controls and dumb drivers are much more of an issue.
The Model X seems to be 2/3 of the way to that SUV.
Lincoln Aviator looks like it might be a winner, they are trying. Shame the CT6, by far the most appealing Caddy IMO, is on the chopping block.
The Model X is something of a mess. A better effort in that segment had better show up fast.
I'm waiting for a Tesla Escalade or G-Wagen-type barge to go after the local Stepfords and dirty money types who want something more brash.
Poor Toyota never gets credit for some significant achievements---the Lexus line and the Prius being two of them.
Evolution, not revolution. If it was revolution, Lexus would have walked away the collective Germans lunch instead of taking a couple pieces of their pizza.
The Prius on the other hand, for better or worse, is much more significant.
Was Lexus revolution or evolution? I think maybe a bit of both. Japan Inc. bumped Detroit out of lux leadership as it expanded Toyota Corp. market reach. Camry and Accord kind of did the same thing in the midsized car segment years back. But Germany consistently puts out product and status image in lux, while having problems getting VW to where it once reigned in popular price segment. Who knows where it will all be a decade from now.
'17 Chevy Volt Premiere
https://www.carthrottle.com/post/how-the-lexus-ls400-conquered-the-world-and-why-were-glad-it-did/
It was a highly refined car with features far more modern and innovative than Benz or Jaguar. And there was nothing Toyota about it. It was a completely new automobile.
It re-defined how luxury cars were built--flat out revolutionary car IMO.
I understand how you might find the car somewhat soul-less. Many people do. But that's not really the point.
Toyota saw an opportunity, and just aced it. It's been a while since an American company did that.
OG Lexus LS = Toyota Celsior badged for US consumption. OG Lexus SC = Toyota Soarer badged for US consumption. And so on. Which innovative or revolutionary features debuted on that car? Refined, definitely, but it was more about proven tech than paving a new path. It paved that path for the brand, not for cars in general. Pairing MB and Jaguar is also kind of funny, as they were even more apples to oranges then than now. In terms of the market, the RX is more significant IMO. The soft and small upmarket SUV aimed at coddled suburban housewives was a coup, answering pent up demand that everyone ignored for ages. Lexus still owns that segment (although others fight hard).
I'll also say the Germans invading the US luxury market around 15 years prior was more of a revolution, as MB in particular decimated the home team, relegating them to decades of catch up.
'17 Chevy Volt Premiere
Many vehicles are neutral, some are aimed at specific demographics, even if nobody will own up to it.
When did the ES series of Camry faux Lexus come into play. I believe a lot of people smear their judgement of sales of Lexus based on seeing a lot of the ES models on the roads. IOW, how did the true premium vehicles of Lexus compare to the Mercedes premium series.
People also see all kinds of baby Mercedes now and that helps skew the perception of how the sales are doing.
2014 Malibu 2LT, 2015 Cruze 2LT,
ES debuted for MY 1990 alongside the LS. It was also known as the Toyota Windom (Camry-based), and the first 3 generations had faux hardtop styling. The first generation had a very JDM look, and early ES are quite rare now. For MY 1992, the ES received a modern somewhat swoopy/rounded update (like Camry), and moved upscale just a little, IMO. Sales really took off then. The rest is history, no doubt the volume model behind the the RX.
IMO, the ES doesn't hurt Lexus perception, it is a fine car. Some of these perception issues are also unique to this market. I suspect the smaller models like the CT and HS impacted perception more, and they were slow sellers, eventually discontinued. MB may get some issues from the CLA and GLA, but in other markets, they've sold utilitarian looking hatchbacks (along with semis, buses, garbage trucks, et al) for years, and nobody minds it.
Lexus is the benchmark, and sits comfortably at the top of the list in most reliability studies. Mercedes hasn't been able to match it for 28 years, at least not so far.
Mercedes owns a debt of gratitude to Lexus---it forced them to up their game. Benz was getting pretty blase by 1990.
Not only did Lexus re-define the luxury car market in America, it redefined what "reliable" means in America.
Seems that Acura didn't get the message though.
But you're certainly right. Just being "made in Japan" doesn't guarantee you anything. Honda has had more than a few missteps.
Every automaker screws up now and then. The trick is to not get a reputation for doing it regularly. You hear me FCA?
MB vs Lexus can go both ways, too. It's interesting to note than in 1988, MB had a great lineup, but some of the models were quite old - the S-class of that era entered production in 1979, and the SL in 1971 (!). Today, Lexus sometimes has some aging models that maybe are only updated via the competition - the prior LS became really long in the tooth by the mid teens. I also suspect Lexus wouldn't have any sport or psuedo-sport models without the existence of AMG and M.
Funny, SL sales have been low for years, but every potential competitor fails while the old name marches on. I can't imagine MB discontinuing it even with low sales, they can afford to keep it around just for historical reasons.