Ford Edge Sticker Shock

ksayers

I stopped by the local Ford dealer out of curiosity about the Edge. I was amazed, or rather, shocked. Virtually everything on the lot was $40K+, some up to $43K plus T&L ! Going to TrueCar I checked out pricing and, even there, $38K+, plus T&L. I wish Ford well but pricing $10-14K over a Subaru Outback (or several other mid-sized SUV's) is going to be a tough nut to crack.

robr2

If you tick all the boxes - sure you'll crack $40K on an Edge.

Do the same on the Outback and you're over $35K and you get one less gear, 30 fewer HP and probably a few other less things. And IMHO, a lower grade interior as well.

In all honesty, I never thought I'd see an Outback in the mid 30's.

akirby

Go compare sales of the Edge to the Outback and then let us know if it's overpriced for the market.