Salespeople Deserve a 10 on the Survey
"If a salesperson does a bad job, he or she deserves a bad survey. But what should shoppers do if they feel good about the transaction, but weren't blown away by it? The normal impulse would be to give a salesperson an 8 or a 9, rather than a perfect 10. But because of the scoring models used, an 8 or a 9 is essentially the same as giving the salesperson a zero.
With so much on the line for both dealer and salesperson, begging for a high marks often becomes part of the deal. Some car shoppers know the importance of a good survey and use the CSI survey as a negotiation tool, promising great scores if the dealership will "sweeten" the deal.
The specter of a bad survey, meanwhile, can be enough to prompt a salesperson to turn down a car sale."
Why Car Salespeople Beg for Top Customer Survey Scores
