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Lincoln MKC Concept Crossover Debuts at 2013 Detroit Auto Show


The Lincoln MKC Concept, the brand's first small vehicle that takes dead aim at the Acura RDX, BMW X1 and Mercedes-Benz GLK-Class, debuts on Sunday ahead of the 2013 Detroit Auto Show.
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And the ZR1MAN will be there to give you "just the facts."
Anyways, this should be launching now, not debuting now. There's no reason why the production model shouldn't look exactly like this.
The shape, though, reminds me A LOT of the Land Rover Evoq so it's not a completely original design, but what is today anyway. At least it looks attractive and doesn't provoke depressing feelings like most Lincolns do.
Hopefully it'll actually look like this, and not scream "HEY! I'm a Ford with a Lincoln grille! That's deserving of the massive premium over an equally equipped Ford for MUCH less!" Time will tell. At least GM usually makes sheet metal changes when they badge engineer these days. Hopefully Ford is learning that lesson.
ANSWER: Probably not! This will continue to attract more mature buyers as well as those who previously owned a Ford but want to step up to a Lincoln. BMW and Mercedes-Benz buyers probably will continue to buy BMW and Mercedes-Benz over this.