2014 Lincoln MKZ and MKC Concept Showcase New Black Label Collection

Edmunds.comEdmunds.com Member, Administrator, Moderator Posts: 10,316
edited September 2014 in Lincoln

image2014 Lincoln MKZ and MKC Concept Showcase New Black Label Collection

The new Lincoln Black Label collection, which highlights personalization, was unveiled Thursday on the 2014 Lincoln MKZ and MKC Concept in advance of the 2013 Pebble Beach Concours d'Elegance.

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Comments

  • marcos9marcos9 Member Posts: 96
    Yawn
  • zimtheinvaderzimtheinvader Member Posts: 580
    the fiesta may have outsold Lincoln however I'm guessing they made way more profit on the Lincons
  • greenponygreenpony Member Posts: 531
    Shouldn't all Lincolns be like this?
  • quadricyclequadricycle Member Posts: 827
    I agree with greenpony. If Lincolns looked (and I'm guessing with better quality materials) like this to begin with, I might consider spending the money over their Ford counterpart.
  • rks838rks838 Member Posts: 6
    Lincoln's chief competitor is...Infiniti? Seems drawn out of a hat of other luxury players.
  • unionbusterunionbuster Member Posts: 42
    Sure wish Ford would put the money it's wasting on Lincoln into better fit-and-finish on the Focus and Fusion. The ones I see look like they were assembled by... well, Mexicans.
  • jederinojederino Member Posts: 0
    These interiors are great, and I agree that really all Lincolns need to be "Black Label". Audi had a reputation for blowing people's minds with great interiors, and Lincoln can do the same here to stand out as they step out of Ford's shadow.
  • reminderreminder Member Posts: 383
    I like a lot about the exterior, save for the front facade.
    Just doesn't work on my end.
    I feel the same way in regard to Acura.
    Nice, but do something different on the front end.
  • lions208487lions208487 Member Posts: 240
    Scrap the line and start over. It's more of a black sheep than anything else. The last attractive Lincoln was the LS.
  • aston_dbsaston_dbs Member Posts: 19
    What's double shocking in this news is:
    1. People are still buying Navigators?
    2. Even more than MKT?
    Why?
  • kyree_williamskyree_williams Member Posts: 0
    Even if it is the proverbial scotch-tape on a foundation crack, this is actually quite nice. Let's just hope that Lincoln can keep the prices in check.
  • shatnershatner Member Posts: 176
    More lipstick on a Pig, or a Ford.
  • shatnershatner Member Posts: 176
    Still the same plastic console and dash landing strip as in the Fusion. No other upscaled brand like Acura or Lexus used the same major parts as its lesser brands like Lincoln does.
  • iwant12iwant12 Member Posts: 269
    Lincoln, until you go RWD, please don't waste my time.
  • maxx18maxx18 Member Posts: 7
    When the brand has already been criticized for offering poor value as compared to their Ford brethren, I am not sure that offering an even MORE expensive model is really what Lincoln needs.
  • bandtbandt Member Posts: 1
    First, you have to have a car that people want, and then you can give options to potential buyers. I really want to see Lincoln make it, but with all of this time passing with nothing coming down the pike, the future seems bleak.
  • bankerdannybankerdanny Member Posts: 1,021
    It's remarkable how a company like GM, which has made bad move after bad move resulting in bankruptcy, could be so smart when it came to turning around Cadillac, while the sole American car company to avoid BK, Ford, is so clueless with how to rejuvinate its luxury car brand. As long as Lincoln is just a fancied up Ford it will continue to be an also ran.
  • fr88fr88 Member Posts: 6
    I applaud the move by Lincoln to add color and distinction to its interiors. The problem I have is that these shouldn't be super deluxe options, but standard fare. If their model line-up is currently just warmed over Fords, they need to stand out and apart. VW Group does this beautifully, from the Golf up to the Bentley with overlapping of both from both ends of Audi. All are distinct from one another, but share tons of DNA under their skins.

    Until more engineering differences can be brought online for Lincoln, color and trim are about the easiest, cheapest, and most visible ways to set a Lincoln apart from its Ford relatives. Lincoln interiors should be breathtaking and truly unique, not just Ford bones with a fancy skin. Seat construction and configuration should be unique and significantly superior to the Fusion / Taurus / Escape / Flex units. How about 22-way articulating front seats with chrome and real wood trim on the seat sides and back - as is done with virtually every concept car. How about a 4-passenger set-up with full-length console and adjustable rear seats? How about colors other than shades of dirt (dark mud and dust tan) on the option list - camel, navy blue, dark green, red, etc. - and I don't just mean the seats, but the door panels, lower dash, and carpet also.

    Black Label? Let that be a bespoke program for special color combos and equipment done to customer order. Want your camel interior to have navy carpet and navy piping on the seats? That is what Black Label should be all about. All it takes is punching the right boxes on the build sheet to have all the parts converge on the assembly line in any combination desired. And this sort of customization would cost Lincoln virtually nothing yet they could charge significantly for it.
  • georgemiageorgemia Member Posts: 2
    This is exactly what the MKZ needs. It's not going to compete with the 3 series or ATS in performance, so it has to accentuate higher degrees of luxury, personalization, and "green" drive trains. The combination of higher end interiors and increased sales of hybrids differentiates the product from the competition.
  • georgemiageorgemia Member Posts: 2
    and, I don't think the dashboard is remotely like that of the Fusion.......
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