Kia Quoris Aims To Challenge BMW 5 Series

Edmunds.comEdmunds.com Member, Administrator, Moderator Posts: 10,316
edited September 2014 in BMW

imageKia Quoris Aims To Challenge BMW 5 Series

Kia is expected to introduce a BMW 5 Series competitor in about 18 months, Edmunds has learned.

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  • alex38alex38 Member Posts: 30
    Edmunds says: "Hyundai has struggled to gain acceptance for its Equus sedan, a Mercedes-Benz E-Class competitor"

    Perhaps the Equus is in the same price category as an E-Class. HOWEVER, Hyundai competes with the established nameplates in PRICE. Thus, the Equus actually competes with the S-Class and L-series from Lexus.

    Edmunds says: "The Equus is Hyundai's luxury sedan and the car's proportions are similar to the Mercedes-Benz S-Class." Guess why? Because they are trying to compete with the S-Class at a fraction of the price. The Genesis Sedan is likely a more direct competitor to the E-Class in terms of size and specs. Just awful reporting here..
  • jakedasnake66jakedasnake66 Member Posts: 1
    The thing that I hope this does is keep BMW/Mercedes pricing in check since recently it seems they keep pushing the pricing up to new heights. How is it that you can go and buy a Ford Fusion for pretty much the same as a Ford Taurus cost in the 90's but a 5 Series is now $20,000 more?
  • quadricyclequadricycle Member Posts: 827
    @jakedasnake66: Because BMW is having no problem selling at that price point, so why would they cut into their profits?
  • patrickwpatrickw Member Posts: 32
    I seriously doubt that Quoris is "pronounced "chorus". My wife has trouble hearing subtle distinctions in pronunciation, so I understand and empathize with the confusion. One might say it sounds similar to "chorus", but I would bet big money it is actually pronounced kwoh-riss.
  • patrickwpatrickw Member Posts: 32
    The French produced the Ariane rocket and the Airbus at a fraction of the price of McDonnell-Douglas and Boeing because they didn't develop the technology - they just copied it. Would we like BMW/Mercedes to stop innovating? Personally, I think there is too much bean-counting going on at BMW already. Take the new, more numb steering for example; I'll bet some accountant said, "We will sell more vehicles if we soften up the suspension and steering feel."
  • mumuxumumuxu Member Posts: 34
    Wish they would offer AWD as well, which has become sort of std in NE market. I would certainly give a try for a leased option on this one with awd.
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