2012 Jeep Grand Cherokee Long Term Road Test
Edmunds.com
Member, Administrator, Moderator Posts: 10,316
2012 Jeep Grand Cherokee Long Term Road Test
Looking at the interior and convenience features of the 2012 Jeep Grand Cherokee SRT8.
0
Comments
the $600 option of a push button start in a Mercedes is standard in many non luxury cars with an MSRP under $20,000. As someone who has owned a fully equipped luxury sedan, it rankles to load a series of expensive options that are 100 percent profit to the manufacturer, and standard on a non-luxury vehicle.
Whether it's double length roof windows, ultra sound deadening, heated and ventilated seats, and any number of other "luxury" features, they're all available from non luxury brands as either standard features or options at a much lower cost than their luxury counterparts.
It's true that luxury makers will introduce new technology or styling innovations, but what used to take years to trickle down to mainstream companies now get incorporated in one design cycle.
While most - not all - luxury brands are more refined and techinically advanced than their mainstream counterparts, the gap between quality and content has been getting increasingly narrow over the past five years.
Luxury car marketing is already becoming increasingly like the fragrance business. It's more about the packaging and fuzzy prestige,and less about tangible superior content and material quality.