Mostly the result of weird young people pride, and advertising. I met this woman at BestBuy the other day who wanted some BD player, convinced that Samsung was some godly company, and that Sony "was the company that made my gramps TV, so old!" weird. What's with modern people, mostly those stupid teens. Crap, I fit in.
Hyundai and Kia have some of the more progressive designs on the market. Hyundai with their flowing, organic lines, and Kia with their angled, aggressive lines. Look at how the Sonata and Optima have shaken up the midsize segment. 274 hp and still 34 mpg on the highway can't be beat. Both companies are also moving upmarket while retaining a strong value (offering luxuries that had previously only been available on more expensive cars). Similar things are happening at Ford, although Ford's value proposition isn't necessarily as strong as Hyundai's and Kia's.
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