Edmunds dealer partner, Bayway Leasing, is now offering transparent lease deals via these forums. Click here to see the latest vehicles!
Options
2014 Porsche Panamera 4S Executive First Drive
Edmunds.com
Member, Administrator, Moderator Posts: 10,315
Comments
If it had displaced one of the other versions I would agree. But it's an additional variant targeted at a specific market and NOBODY is as good as Porsche at making money selling cars. Given the enormous price differential I have no doubt Porsche will make a healthy profit on every one it sells, which will help it improve the cars it makes for drivers.
Why is Magrath shocked that Porsche would build a ridiculously hideous, long-wheelbase Panamera for the #1 automobile market in the world? One could argue that the slightly less hideous, regular wheelbase Panamera was already a harbinger of doomsday.
If this sort of business model equates to selling their corporate soul, well Porsche did that years ago when they entered the SUV business. The also hideous 1st gen Cayenne built off VW Touareg bones (which was actually a handsome SUV) was the end of Porsche's romantic legacy. But the rallying cry from Porsche was that the profit from Cayennes make Caymans.
True or not, Porsche would be Euro-centric fools to ignore the Chinese market or any market niche worldwide. This isn't 1963, the bicycle isn't China's chief form of transportation and the current engineers at BMW couldn't build a spiritual successor to the 2002 if their lives depended on it.
Cling to the past, but let ancient history go.