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Lexus To Open Luxury Stores To Boost Brand Image

Edmunds.comEdmunds.com Member, Administrator, Moderator Posts: 10,316
edited September 2014 in Lexus

imageLexus To Open Luxury Stores To Boost Brand Image

Lexus will open luxury stores in Tokyo, New York City and Dubai in an effort to boost its brand image.

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Comments

  • zimtheinvaderzimtheinvader Member Posts: 580
    cool, more of peoples purchase dollars not going into the cars or their development.
  • fortstringfortstring Member Posts: 111
    this sounds like what Tesla is currently doing. Toyota taking a page out of the company they hold equity in, eh?
  • screwball71screwball71 Member Posts: 26
    wtf? Toyota does the absolute most, I swear.

    Lexus are still for the feminine crowd. Nothing wrong if you're feminine either. Just maybe you like your luxury car with *3 snaps in a Z motion* that new cute Kate Spade handbag.
  • bizzle1bizzle1 Member Posts: 0
    Here we go again. Another marketing gimmick from Lexus. Don't let them build a store in New York! I don't care about some stupid feminine looking store. I care about the product. And I hate gimmicks. Tesla is okay because they are ORIGINAL. Toyota doesn't know the meaning of the word original. COPY COPY COPY. That is all Toyota is good for. I have NEVER seen a more desperate company than Toyota in my entire life. For god's sake! Why can't Toyota just go away???
  • drcomputerdrcomputer Member Posts: 82
    They say imitation is the best form of flattering. Go Tesla :)
  • evjuiceevjuice Member Posts: 0
    Fiat tried this is a mall in Southern California. Lasted about 6 months. I wondered if the local dealers were upset about the competition.
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