It's their opinion on what works for them. Sometimes a supposedly "better" car has annoying flaws so you don't like it, regardless of the badge. Seems to me the Forte does what it says on the can and does it well, so it gets more plus marks.
Guessed it would not be long before the IIHS shills showed up. Look, the car was designed and built to meet all the NHTSA standards and right now it is what it is. It seems to me that the Edmunds staff acknowledge this fact.
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umm, isn't the Porsche still in the fleet? And the Benz? And the Toybarus? And the Caddy? And the....