2013 Lincoln MKZ Full Road Test
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2013 Lincoln MKZ Full Road Test
The redesigned 2013 Lincoln MKZ offers handsome styling and impressive performance. Can it get Lincoln back into the luxury category it pioneered?
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Comments
1. The quality looks sub-par; fit and finish is spotty on the interior and there are too many cheap plastic surfaces. The wood inlay doesn't fit all that well. The seats are very comfortable, however.
2. The paint doesn't have the depth of that on a Lexus or Audi. There are also many Ford parts (wiper stalk, headlight control) that are found in my $16k Focus. The badge looks cheap, as well.
2. Dealerships...there is no special Lincoln area...the MKZ's are lumped in with all of the other Fords.
3. Naming...the MK lettering makes no sense and it's difficult to recall what a particular model is called.
4. Knowledge of the launch issues w/MKZ & Fusion.
5. Does Lincoln have too many sedans? It seems that they need a clear hierarchy (1/3/5/6/7-series, for ex).
6. Cutting the free maintenance plan to 2yr/24mos. Not brilliant...indicates a lack of commitment.
Lincoln needs to commit to making cars completely separate from Ford + a great dealer/service experience in order to succeed. All the PR releases/advertising in the world won't fool anyone.
It's just baffling to me that Ford and Lincoln could botch this opportunity the way they did. The look of the car got people excited for the possibilities. The execution of the interior, however, has really let them down. And I think Lincoln hasn't done enough in other areas to bolster the Lincoln experience.
The naming convention doesn't really come as an issue to me. Cadillac uses -TS on all their sedans, and just about every other luxury brand uses some combination of letters and numbers. That's really not the problem. Although changing the first letter rather than the last letter does seem to stick with people more.
We do not experience the issues you all seem to repeatedly report. Perhaps more time with one would help you acclimate to the system? I'm not sure what he answer is, but I can say from a consumers perspective, I love MFT and forwent several other vehicles when shopping to get it.
This is one expensive Fusion, and the turbo can't even keep up with some regular 4cyl. cars.
I traded in my e92 M3 for an E350 4matic. What was I thinking
I went go look at the CTS and then the Grand Cherokee. Great cars until I feel how hard the plastics are on the center tunnel and doors etc....really? is that hard to spend the extra 2 dollars to get them upto class standards? They are not cheap vehicles. I would buy any number of American cars if they would just have upto standard interiors. They have the dynamics, looks from outside etc but always fail to go that extra step and make something remarkable.
I know they can do it. Just frickin do it!
That said; I drive a Hyundai Genesis with the Tech. package now. It has been a terrific car and virtually trouble free. Drives awesome, (very 5 series BMW like), all the toys, good looking (still get lots of comments on it ;black on black) etc. I'm a Realtor by profession and am ready to get a new car, so having had a couple of Lincoln in the form of a large town car years ago as well as a Lincoln pick up, I was considering. However, I don't want a tarted up Ford again like my Pick up was. I don't want a fancied up Taurus or Fusion either. If I am going to fork over the extra dough, I want a car that justifies the extra dollars. Not just a name, but a car that is really a great car. I bought a Hyundai Genesis after really researching it. It's an amazing car. Not a luxury brand, but justified by its quality and performance. Common Lincoln. You are part of the Ford family and are making tons of money selling F-150's. Put some money into R&D as well as styling. Come up with some great cars again like the '60's and early 70's when you were a real competitor to Cadillac. I know you have real car guys there who would love to have a budget and unleash some talent. Go buy a new Genesis, Lexus, Infinity, Jaguar, BMW, Audi or Mercedes. Tear them apart after driving them. Go back to the drawing board and then do something great. Ford makes some amazing products now, so their luxury brand needs to be leading the way, not stumbling around in the dark with ho hum performance, design and interiors that are nice, but not great. BE GREAT or just deliver Town Cars to the Limo business. I know you can do better as I remember growing up in the '60's with a suicide door Lincoln Continental sedan that was the envy of all the men in our neighborhood. It was an awesome car, with an awesome engine that performed. It was supremely comfortable and quite with all the bells and whistles of the day as well as state of the art instrumentation (a band that went across the dash board for a speedometer that changed to red when you went above 70 MPH etc.) A very cool car. The Mark III with power windows that retracted back into the C pillar, hidden headlights and a style that was a stunner for it's day. It sold like hot cakes. My dad's was black with red leather interior.
Common...do cars like that again. You guys would scare yourselves and sell a ton of them!
The lines of the MKZ are superb. Reminds me of the 60s when American cars where beautiful. This car is a knockout. It has a roof line and sweep to the tail that give it a very elegant and sharp look. I particularly love the clean lines of the interior -- very zen. The ATS was plasticky and overdone -- and claustrophobic.
Huge trunk, reliable, strong engine, gorgeous interior/exterior. I have been complemented by Audi and BMW drivers!
Things will just keep getting better. My next car is Lincoln Hybrid MKZ.