Are you a current or recent car shopper who bought an EV and then installed solar – or who had solar already, making the decision to go electric easier?
OR
Are you a recent EV buyer (past 3 months) as a result of manufacturer incentives and dealer discounts on these vehicles, including year-end deals? Were you convinced to buy an EV after finding a good end-of-year deal, or due to uncertainty around which EVs will no longer qualify for full/partial EV tax credits in 2024? A national business reporter is interested in speaking with you. Please reach out to [email protected] by 12/15 if interested in sharing your story.

2014 Chevrolet Corvette Stingray Advertising to Court Wives, Porsche Owners

Edmunds.comEdmunds.com Member, Administrator, Moderator Posts: 10,315
edited September 2014 in Chevrolet

image2014 Chevrolet Corvette Stingray Advertising to Court Wives, Porsche Owners

The advertising for the 2014 Chevrolet Corvette Stingray will target wives of prospective owners and Porsche enthusiasts, Chevrolet said.

Read the full story here


Tagged:

Comments

  • engineer_mbaengineer_mba Member Posts: 11
    The new Corvette Stingray is a great car capable of standing on its merits without making excuses. Instead of targeting the wives of prospective owners, why not target women directly? It's possible that there are prospective owners out there who are women that might consider the Stingray if they thought that it offered competitive luxury and refinement in addition to being a great sports car.
  • greenponygreenpony Member Posts: 531
    For the brand-conscious, it may be a difficult mental hurdle to overcome moving from a BWM or Mercedes to a Chevy. If GM's marketing team can pull that off, then they deserve hearty applause (and hefty bonuses).
Sign In or Register to comment.