2014 Chevrolet Corvette Stingray Advertising to Court Wives, Porsche Owners

Edmunds.comEdmunds.com Member, Administrator, Moderator Posts: 10,237
edited September 2014 in Chevrolet

image2014 Chevrolet Corvette Stingray Advertising to Court Wives, Porsche Owners

The advertising for the 2014 Chevrolet Corvette Stingray will target wives of prospective owners and Porsche enthusiasts, Chevrolet said.

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  • engineer_mbaengineer_mba Member Posts: 11
    The new Corvette Stingray is a great car capable of standing on its merits without making excuses. Instead of targeting the wives of prospective owners, why not target women directly? It's possible that there are prospective owners out there who are women that might consider the Stingray if they thought that it offered competitive luxury and refinement in addition to being a great sports car.
  • greenponygreenpony Chicago, ILMember Posts: 531
    For the brand-conscious, it may be a difficult mental hurdle to overcome moving from a BWM or Mercedes to a Chevy. If GM's marketing team can pull that off, then they deserve hearty applause (and hefty bonuses).
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