Ram Truck Boss Won't Commit To New Midsize Pickup

Edmunds.com

Ram Truck Boss Won't Commit To New Midsize Pickup

Reid Bigland, Chrysler's new president and CEO of Chrysler's Ram truck brand, said he doesn't see a business case for a Dakota-replacing midsize pickup in the Ram lineup.

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agentorange

Why am I not surprised. I have said for a while that the cost of a car is not in the raw materials (steel, glass, plastic) but in the assembly and electronic features demanded by the current market. Therefore it costs almost as much to make a midsize truck as a fullsize.

guano

I strongly believe the Dakota would still be around today if they didn't let a retarded brain donor redesign it in 2004. Every Dakota before that was beautiful and desirable. But hey, the industry is about profits, not what I think is cool.

themandarin

Nice tie

doss1

Instead of dropping that diesel motor in the Jeep liberty and Cherokee, they should have found a way to make it compatible in the Dakota. A 3.0liter 6 cylinder diesel motor in a small pickup would move up their midsize truck sales and wouldn't infringe on the Cummins much larger 6 in the Ram. I would jump to buy something of the like.