If something takes 12 minutes to do it right, then why waste the extra 3 minutes? If it takes more than 15 minutes to do it right, why would you want to do it wrong or poorly?
@legacygt - the factory cargo liner covers the back of the third row and is split so that you can still independently raise and lower the 60/40 sections. The cargo liner is attached with velcro so it stays in place when the seats are up or down.
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It's a lifestyle-coaching gimmick.