Charging to the Super Bowl - 2014 BMW i3 Long-Term Road Test

Edmunds.com

Charging to the Super Bowl - 2014 BMW i3 Long-Term Road Test

BMW announced plans to run a 60-second ad spot during Super Bowl XLIX featuring the all-new 2014 BMW i3.

The game airs February 1 at 6:30 PM ET/3:30 PM PT. The electric car will be seen during the first quarter.
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iamthestig

It's a gread ad -- very well done. Here's the link to view it on YouTube: https://www.youtube.com/watch?v=U1jwWwJ-Mxc

chol92594

It's a pretty cool car, I just don't think it falls in line with what the typical BMW driver is looking for. Props to them for trying something different though, and apparently, doing it quite well.