Consumers Prefer Old-School AM/FM Radio in the Car, Study Finds | Edmunds.com

Edmunds.com

Consumers Prefer Old-School AM/FM Radio in the Car, Study Finds | Edmunds.com

A new study from market research firm Ipsos found that 84 percent of American consumers still prefer listening to AM/FM radio while driving, despite all the high-tech options that are available.

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zoomzoomn

I find that 84% number hard to believe. I work at a highline dealer and, yes, we have quite a few customers, especially older ones, that are tech challenged with allot of the newer features. Even pairing a phone proves difficult for some. That said, the majority of people that I run into at least listen to SXM, or even have their music files jacked in either downloaded to the car, via usb stick, or play them directly from their smartphone. I myself cannot even remember the last time that I bothered to get through the commercials on regular radio and listen to either SXM, or my own music files.

diigii

I am in that 84% demographic. For me, I would not even want to subscribe to Sirisus/XM because radio is supposed to be free. I am technologically competent. I own records, cd's, cassettes (although stored in boxes in the garage), and digital music files in my pc and phones. But I still prefer listening to the AM/FM radio in the car. There is something about being tuned into your local radio that satellite radio cannot provide.

henry4hire

I listen to whatever is good at the moment. Radio boring? CD. Tired of current CD's? XM then pandora then...well you get the point. One cool thing I discovered was HD radio. Some stations have multiple channels (like TV) and some are really cool.