Edmunds.com

Edmunds.com

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diigii

Toyota is just not ready yet to rid the Matrix.

darthbimmer

The compact segment is surprisingly competitive, with several solid choices that blend practicality and performance. Scion comes to the party with... a rebadged Corolla-- itself an also-ran in this segment-- with styling from last decade's Matrix.

camrydriver69

Styling is MUCH better than previous Matrix. The cynics will whine about the drivetrain but it's less expensive than it's rivals. Most people won't buy the more expensive car just because they looked at the spec sheet and it has 5 or 10 more hp. Toyota knows what it's doing.

any1there

"...a rebadged Corolla-- itself an also-ran in this segment-- with styling from last decade's Matrix" --

First of all, the Corolla is hardly an "also-ran," if we're to look at sales figures.That is what a successful company does: 'Know their customer, and what that customer wants, and look at profits, not the bleatings of a relatively-small group of ranting "enthusiasts."

From what I've read (regardless of this Edmunds review), the iM is not "a rebadged Corolla," but built on the Avensis platform (the same as the Toyota Auris and Scion tC), with an independent rear suspension. All-in-all, not a bad buy, considering its standard features, likely long-term reliability and low-cost maintenance (helped by good old port injection), but it IS a mistake for Toyota to suggest this car competes with the Mazda 3 and Golf (speaking as an enthusiast).