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Mitsubishi Pledges To Keep Selling Cars in U.S. Despite Plant Closing | Edmunds.com

Edmunds.comEdmunds.com Member, Administrator, Moderator Posts: 10,315
edited July 2015 in Mitsubishi
imageMitsubishi Pledges To Keep Selling Cars in U.S. Despite Plant Closing | Edmunds.com

Mitsubishi Motors will stop making cars in the U.S., but told Edmunds that the North American market

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  • bayoujaybayoujay Member Posts: 24
    It's a shame, but Mitsubishi has been a non-entity in the American market for a loooong time. No vision...no products....just picking up the scraps from consumers who don't know any better.
  • isellhondasisellhondas Member Posts: 20,342
    And, for the most part, not bad cars. Just horrible marketting and an almost non existant dealer network.

    I don't think they even had a display at the last couple Seattle Auto Shows.
  • steverstever Guest Posts: 52,454
    "In an industry whose companies continuously jockey for customers by offering standout features, carefully slicing the market according to socioeconomic strata, Mitsubishi has a simple approach: Aim for the bottom. Consumer Reports likens Mitsubishi to "the Walmart of car companies" as it undercuts even such no-frills brands as Honda and Hyundai. And cheap is paying off handsomely—at least in sales—for the tiny Tokyo carmaker, which posted its latest monthly results on Tuesday morning."

    For Mitsubishi, Cheap Is More Than Enough (Bloomberg)
  • isellhondasisellhondas Member Posts: 20,342
    " no frills brands as Honda and Hyundai"

    I can't believe how well equipped the base model Civic LX are now! Rear cameras and a ton of items they sure didn't come with in the past!

    I guess if this is working for Mitsubishi than it's good thing. My BIL sure loves his Outlander and it hasn't caused him a bit of trouble at around 75,000 miles.
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