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Takata Readies Advertising Campaign To Combat "Recall Fatigue"

Edmunds.comEdmunds.com Posts: 10,059
edited November 2015 in General
imageTakata Readies Advertising Campaign To Combat

Takata Corp., the Japanese airbag supplier at the center of a massive recall crisis, said it will launch a new advertising campaign aimed at millions of consumers in an effort to combat what it calls "Recall Fatigue".

Read the full story here


Comments

  • zoomzoomnzoomzoomn Posts: 143
    Ad campaign, schmad campaign. I work in an affected brand's service department and I can tell you that customers are not responding well to these delays. They need to fix these bags! Takata can't even guarantee that replacment bags won't have the same failures over time let alone meet current demand. My son finally got his first notice for his 2003 Mazda 6s. It says right on the notice that parts are not available and even when parts become available that they "will not be a final solution". As in the bags that will be supplied for the initial replacement will be replaced again? It's so bad that Chrysler Group stepped up and had TRW supply replacements as a quoted "permanent solution". It begs the question that if FCA says that TRW's bags are a permanent solution, then why can't Takata do the same thing? If lives come down to some stupid patents then shame on them.
  • steverstever Posts: 52,462
    "As early as 2000, the Japanese auto supplier Takata manipulated test results on airbag inflaters, according to a person with direct knowledge of internal company documents.

    The data manipulation, whose details were first reported by The Wall Street Journal, involved tests intended to demonstrate compliance with automakers’ design specifications, said the person, who was not authorized to speak."

    Takata Said to Have Manipulated Testing Data for Troubled Airbag Inflaters (NY Times)
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