Howdy, Stranger!

It looks like you're new here. If you want to get involved, click one of these buttons!





Did you get a great deal? Let us know in the Values & Prices Paid section!
Have you recently used your tax refund (or are you planning on using your tax refund) toward the payment of a new or used vehicle? Or, are you planning on using your tax refund toward any expenses related to your car?
If so, a reporter would like to talk to you. Please reach out to [email protected] by Friday, January 25 and the Edmunds PR team may connect you with the journalist.

Are you the parent of a generation Z child (born in the mid-1990s to the early 2000s)? Do you have differing opinions on the importance of buying a car, what types of vehicles you're interested in, or just how you view cars in general? If so, a reporter would like to speak with you and your child. Please reach out to [email protected] by Friday, January 25 and the Edmunds PR team may connect you with the journalist.

2016 Rolls-Royce Dawn Targets Younger, More Socially Aware Buyers | Edmunds.com

Edmunds.comEdmunds.com Posts: 9,975
edited September 2015 in Rolls-Royce
image2016 Rolls-Royce Dawn Targets Younger, More Socially Aware Buyers | Edmunds.com

The new 2016 Rolls-Royce Dawn convertible, which arrives at Rolls-Royce dealerships in the first quarter of 2016, is aimed at a "broader, younger and more socially aware audience," the automaker announced on Monday. The Dawn was unveiled ahead of a formal debut at the 2015 Frankfurt Auto Show.

Pricing on the drop top, which the company calls "the sexiest Rolls-Royce ever built," was not announced.

Read the full story here


Comments

  • " The new 2016 Rolls-Royce Dawn convertible... is aimed at a "broader, younger and more socially aware audience,""

    $350,000 for a hooptie kinda narrows your audience
  • fintailfintail Posts: 46,581
    I doubt new RRs sell to anyone who is "socially aware". Hilarious. Let them eat cake. It'll sell well in China and the Arabian Peninsula, which are the apex of social awareness.

    And sexy?
Sign In or Register to comment.