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2016 Rolls-Royce Dawn Targets Younger, More Socially Aware Buyers | Edmunds.com

Edmunds.comEdmunds.com Posts: 10,046
edited September 2015 in Rolls-Royce
image2016 Rolls-Royce Dawn Targets Younger, More Socially Aware Buyers | Edmunds.com

The new 2016 Rolls-Royce Dawn convertible, which arrives at Rolls-Royce dealerships in the first quarter of 2016, is aimed at a "broader, younger and more socially aware audience," the automaker announced on Monday. The Dawn was unveiled ahead of a formal debut at the 2015 Frankfurt Auto Show.

Pricing on the drop top, which the company calls "the sexiest Rolls-Royce ever built," was not announced.

Read the full story here


Comments

  • " The new 2016 Rolls-Royce Dawn convertible... is aimed at a "broader, younger and more socially aware audience,""

    $350,000 for a hooptie kinda narrows your audience
  • fintailfintail Posts: 47,376
    I doubt new RRs sell to anyone who is "socially aware". Hilarious. Let them eat cake. It'll sell well in China and the Arabian Peninsula, which are the apex of social awareness.

    And sexy?
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