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MSRP is $26,105.
True Market Value (the average price paid) is $24,983 or just about invoice. That means some people are getting a 'Nox for less than invoice.
All those numbers include the destination of $895.
Currently there's a $750 incentive that knocks TMV down to $24,233. We report regional incentives (there's also Bonus Cash and Conquest Cash) but you may be eligible for others that we don't track - ask your dealers when you seek quotes.
Those numbers are for a NM zip - you can dial the number in a little better with your own zip code - some areas add "legit" ad fees that the manufacturers charge the dealers. That fee should be negotiated away, but can account for minor differences in invoice/MSRP numbers.
Any recent buyers out there, please jump in with what you paid.