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Tire-Buying Strategies -- Edmunds.com


Tire buying is a minefield of hidden extras. Save yourself agony and money by combining Internet savvy with good old-fashioned legwork.
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The way to avoid this is to buy tires at the local shop. That guy can not escape his responsibility in the transaction.
Since he also rotates tires he sells for free (and I rotate religiously), any savings I might get by buying online are a wash with what I'd have to pay him to rotate "out of shop tires".
Yes, some folks want tires from a manufacturer that he doesn't stock - can't please everyone - and you'll occasionally see someone come into the shop with tires to be mounted. He's perfectly fine with that and gives those customers the same quality of service. He has a vested interest in the work he does for them, but if a defect shows up in the tire that the manufacturer would cover, he's not the channel the customer has to use to deal with that.
Now I'll tell my favorite story on the subject of using local tire shops.
I worked in the warranty department for a major tire manufacturer. One day I got a call from a consumer who had bought a set of large off-roading tires from an on-line 4X4 shop. He took the tires to a local tire shop to mount and balance.
After a few days he found the tire had lost pressure, so he took the tire and wheel back to the mounting dealer to complain about the seal to the rim. The mounting dealer said it was a pin hole from the factory and he should call the manufacturer - that would be me! I directed him to one of our dealers in his area - and because that dealer didn't sell him the tire, they wouldn't even look at it!
Instead of calling me back to find another dealer, the consumer decided to call the selling dealer (the on-line 4X4 shop), and that guy sent him another tire, and returned the tire to us. We looked at it: Mounting damage!
It took the consumer about 10 days to get the thing fixed - and it would all have been avoided if the consumer had started off with the local dealer.