Buick Announces Avenir, New Premium Sub-Brand | Edmunds

Edmunds.comEdmunds.com Member, Administrator, Moderator Posts: 10,237
edited April 2017 in Editorial
imageBuick Announces Avenir, New Premium Sub-Brand | Edmunds

Buick is introducing a premium sub-brand trim named Avenir.

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  • darthbimmerdarthbimmer Member Posts: 606
    Buick needs a premium sub-brand? Years ago Buick was a premium brand! Within the GM family it was the brand that said, "I've got it made and I don't need to show off." I guess after too many decades of badge engineering crappy cars across all the GM divisions Buick needs a new label to try getting back in that game.
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