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Is Cadillac's Image Dying and Does Anyone Care?

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  • berriberri Member Posts: 10,165
    Caddy is working on it, but it has to get its engines up to Toyota/Lexus levels. I think this is an area GM in general needs to work on. Drive a 4 banger Malibu and then a Camry - GM ain't there yet. 6 Cyl pushrods are obsolete compared to most of the competition as well. I've read, but not observed that one of the new GM 6 cylinders (3.6 or 3.0) OHC is not as smoothly balanced as it should be. However, I can see Caddy compete at a world level in a few years if the drivetrains show the same improvements GM is starting to demonstrate elsewhere.
  • tlongtlong Member Posts: 5,194
    But for a long time they never had either, reliability or good interiors, so I don't know how they were able to compete.

    For trucks and SUVs they competed pretty well.

    For cars, well, they competed using "cheap" and "fleet". :blush:
  • fintailfintail Member Posts: 58,419
    But at what cost to brand equity? I see that crap and am reminded of why there are so few Caddys made since I was born that I would actually want.
  • fintailfintail Member Posts: 58,419
    Speaking of engines, I was thinking of something that to me shows that the CTS is indeed made to fight with the 3er/C and not the 5er/E. Engines. CTS is always a 6 except for the tuned version, just like the Germans. However, 5er and E can be had with a powerful V8 in non-tuned versions.
  • jimbresjimbres Member Posts: 2,025
    This car has far more style than anything built today.

    Are you referring to the great Caddies of the 50s & 60s? If you are, then you might have a point. But you & I both know that the 80s Caddies are a HUGE step down from the earlier cars. You've said as much yourself, & you haven't bothered to deny it when I remind you ot that.
  • plektoplekto Member Posts: 3,738
    The thing is, though, that almost nobody buys the 5 series with the V8s as they are heavier and get far worse MPG while offering hardly any more power. They usually just get a M5.

    And the CTS-V *is* the answer there - it is neck and neck with a M5 on the track.
    (yes a 3 series will whomp on both as it should being lighter and quicker)

    http://www.youtube.com/watch?v=ShL8rsBwyXg&feature=channel
    CTS-V vs M5 part 1

    http://www.youtube.com/watch?v=DkSmcViN_qs
    Part 2. It's clearly 5 series sized. Drag race. the CTS looks *bigger* in fact.

    http://www.youtube.com/watch?v=vQp5ih_QOE0&NR=1
    The followup road course test.
  • fintailfintail Member Posts: 58,419
    I remember the old 540i was not a rare sight, and the 545/550 is not uncommon now. The 6s sell more - lower price point and less hyper for the average driver, but its's not like a 95/5 split. I see V8 Es frequently, too.

    What's hp/lb in M5 (now almost 4 years old) vs CTS-V? How will it compare with the upcoming new M5 engine or any new E63? I am not too concerned with the tuned models, anyway - they are afterthoughts and don't impact the bottom line of the entire segment. The Japanese don't even make them for this segment.

    Caddy has tried to redefine a market segment with the price and size of the CTS, and IMO it simply lacks the clout to do so. I don't think Caddy even knows where it goes - engine choices similar to the German entry cars, size closer to the German intermediates, prices inbetween. In theory it has a chance for a value proposition, but I suspect it confuses people too. It doesn't mean it is not a very nice car, but it is questionable strategy.
  • jimbresjimbres Member Posts: 2,025
    Caddy has tried to redefine a market segment with the price and size of the CTS, and IMO it simply lacks the clout to do so.

    Good point. I have to agree.
  • plektoplekto Member Posts: 3,738
    They don't *have* to redefine anything. The new CTS is exactly the same size and weight as a 5 series. Within a few inches at least, close enough to be considered in the same "class".

    It's not as luxurious, naturally, but at $10-$20K less than a 5 series, well, it's not supposed to be. Consider it the Camry to the E class or the Hyundai to the Buick. Now, I do think that GM could drop $5K into the interior on the CTS and equal the BMW if it wanted to...
  • alain_changeralain_changer Member Posts: 25
    Isn't this a bad idea that Cadillac is going to start sharing platforms with Buick, perhaps Chevy as well in the future.

    There they go, cutting corners again. They'll never learn.
  • alain_changeralain_changer Member Posts: 25
    circlew wrote:
    "Then the initial release was fraught with many problems...typical GM. Where is the quality control? "
    _______________

    Yes, and after conning the government to give them 50billion USA tax dollars, especially when they had the audacity to fly to Wash. D.C. in their private jets, and then emerging from bankruptcy; "typical GM" is not acceptable. It's supposed to be a new corporation.

    No one with even the simple synapse firing in their brains is surprised that it's business as usual at GM. The only reason they needed the $50billion was so they could release themselves of the financial liabilities they had, such as retirement costs, health care costs, insurance, expensive employees, etc.. Also there is speculation that it was swindled money to further push their successful operations in China. Gee how American of them. Jeeez, give me a break :\
  • alain_changeralain_changer Member Posts: 25
    "I saw a new STS yesterday. Carriage top, whitewalls, chrome wheels, the whole 9 yards. Any dealer who sells this stuff should lose their franchise. "
    __________________

    You've just described a gauche pimp car
  • alain_changeralain_changer Member Posts: 25
    They don't know the concept of brand equity obviously, otherwise they wouldn't manufacture that junk. You can't simultaneously have your name on a CTS and also on a factory produced pimped up DTS and expect top notch brand equity (standard of the world). It doesn't work that way
  • alain_changeralain_changer Member Posts: 25
    No, the 5 series don't sell as well, because quite simply, they are nowhere near as fun to drive
  • anythngbutgmanythngbutgm Member Posts: 4,277
    Well, they've been doing it for a while actually, most recently the DTS and Lucerne. I believe the Allante and Reatta were shareed platforms as well. I'm guessing here, but I don't think these are the only two examples in GM history.
  • xrunner2xrunner2 Member Posts: 3,062
    Don't forget "padded top" on Cadillacs. See that frequently. Cadillac buyers apparently have good taste.
  • anythngbutgmanythngbutgm Member Posts: 4,277
    Agreed. I don't care if there is an ultimate CTS Sporting 1000 hp and is able to outrun a Bugati Veyron, if it is sharing floorspace with a FWD, luxoliner sporting a landau roof, wire wheels and curb feelers and a clumsy Schoolbus that has been pimped out to its gangsta-Rap finest or it's Blinged out Pickup truck cousin, there is no way in hell that the brand will be taken seriously as a true BMW/Mercedes alternative.

    A fwd SRX to replace a C&D ten best pick isn't going to help the cause. And no amount of Led Zepplin is going to convince buyers that Cadillac is really trying to be anything other than what it's always been about. Bling.
  • slimtireslimtire Member Posts: 15
    LOL! carnaught, that's just "wrong" (wink) :) What ever happened to opera lights? I kind of miss those actually. Actually I think the padded tops are what I always see drying out on cars that use them. They get cracked, dry and unsightly
  • rayainswrayainsw Member Posts: 3,192
    I agree with a previous poster that a CTS with a ‘regular’ LSx series V8 – say the 6.2L LS3 or L99 – and with a base list price close to $50K would actually sell very well.

    I have driven a CTS-v [ see above ] and I found it to be a truly exciting sedan to drive.

    [[ I am also on record as believing that the STS-v would have been better served with an LS2 \ LS3 – than the s/c NorthStar. ]]

    Given the weight of the CTS & CTS-v, I expect that such a “CTS V8” with 400-425-ish HP & TQ would have delivered very significantly improved acceleration [ both ultimate and typical ‘real world’ ] over the top DI V6, and also significantly better fuel mileage than the CTS-v. The combination of EPA Highway = 18 [ ! ] and an 18 gallon fuel tank does rather limit cruising range. I do think most Caddy buyers these days actually ** DO ** care at least somewhat about fuel costs.

    A version of the LS3 offered in the Corvette & the Camaro SS seems like a logical & reasonable choice – and would allow the use of the [ somewhat smaller, lighter & cheaper ] 6L80 vs 6L90 automatic trans. And even the option of a manual trans. – for those few so inclined.

    The L99 version used in the Camaro SS with automatic [ with AFM \ DoD ] is EPA rated at 16 \ 25. Even with a somewhat less slippery body shape than the Camaro & a couple hundred more pound to deal with, I expect that ‘my’ hypothetical CTS V8, with this motor & 6L80, would deliver something like 15 \ 22 – or even 15 \ 23. And quarter mile acceleration numbers in the low 13s @ 108-ish. This would be quite noticeably quicker than the CTS V6s.

    This sort of package, I would personally find seriously interesting – when the time comes to trade my G8 GT.

    The CTS with 3.6L V6 & Direct Injection is OK, in my view, as a [ near? ] luxury cruiser. Capable & competent & offering many of the amenities expected in the segment – lika touch screen NAV, etc.

    I really doubt this would be seen as ‘cost cutting’ by potential customers – though I expect that it could undercut the CTS-v by some $8K or $10K. Particularly if the base model is offered without NAV – now standard on the 2010 CTS-v. And the MagRide [ much as I appreciate & respect this technology ] could also be made optional. Again, I really think this would create a viable \ credible ‘bargain’ BMW 550 competitor.
    [ Base MSRP for a 2010 BMW 550i is $60.4K.
    Base MSRP for a 2010 BMW 535i is $51.1K. ]

    In fact, if GM \ Caddy could bring something like this to market at a base MSRP of $49,995 [ including destination ] I think this would be Marketing Genius.

    AND I think this would even be a sales success.
    Caddy & GM could certainly use more of THOSE!

    AND really I don’t think it would cost all that much to engineer this package – Caddy would effectively leverage much of the CTS-v development & could spread the costs over a larger number of sales.

    Just my 0.2 gallons worth . . .
    - Ray
    NOT a Marketing Genius

    Aside: As I recall, this approach appears similar to the direction that Jaguar chose a while back - with the XJ and the XF – with an ‘uplevel’ V8 [ s/c as it happens ] and then a ‘full blown’ R version.
    2022 X3 M40i
  • circlewcirclew Member Posts: 8,666
    Thanks for the links. The CTS proves Caddy can produce a great car. Let's see if they make similar winners going forward.

    Regards,
    OW
  • slimtireslimtire Member Posts: 15
    "Caddy is working on it, but it has to get its engines up to Toyota/Lexus levels. I think this is an area GM in general needs to work on."
    ________________________________

    Caddy is working on it? :cry: Well let's see, the first high-end Lexus automobile was introduced in 1986. Today is it 2009. This means Cadillac, which is a division of the biggest car company in the world; has had 23 years to get it's flagship brand to catch up to the Asian competition and it hasn't done so. Something is terribly wrong in Detroit, terribly wrong. At this stage there is no excuse for "Working On It".

    What's even more striking is that before Toyota rolled out their Lexus division, they had absolutely no experience or history in the luxury car market whatsoever, at least not in the U.S.A. and they took the world by storm the moment the first LS400 was introduced 23 years ago
  • fintailfintail Member Posts: 58,419
    Is the class defined by size alone? I don't think it is. Maybe it is good that Caddy is supposedly thinking of marginally enlarging the CTS and hopefully giving it a non-tuned V8 option, like the competition. Maybe this means they know they can't redefine a market the Germans created and have owned since.

    I think another part of it is many who do shop in that class have no problem dropping another 10-20K to get the refinement and features they want.

    All 4000sq ft houses are not equal.
  • circlewcirclew Member Posts: 8,666
    Actually I think the padded tops are what I always see drying out on cars that use them. They get cracked, dry and unsightly

    They are also used to slow the car down when the front seam separates from the steel!

    AFAIC, the only place a Caddy should have a landau roof is on a HEARSE!

    Regards,
    OW
  • marsha7marsha7 Member Posts: 3,703
    The reason for all that crap is not the geezer market...you need to compare "rural" tastes with, ahem, "urban" tastes...that is where that stuff sells, along with $4,000 wheels on a $2,000 car...:):):):):)
  • tlongtlong Member Posts: 5,194
    It's not as luxurious, naturally, but at $10-$20K less than a 5 series, well, it's not supposed to be. Consider it the Camry to the E class or the Hyundai to the Buick. Now, I do think that GM could drop $5K into the interior on the CTS and equal the BMW if it wanted to...

    But if Cadillac wants to be the "standard of the world" then why shouldn't they put more money into the interior and equal or even beat the E-class?
  • tlongtlong Member Posts: 5,194
    Isn't this a bad idea that Cadillac is going to start sharing platforms with Buick, perhaps Chevy as well in the future.

    I don't think that's a big problem. Audi shares platforms with VW and people aren't complaining about the A4. Toyota shares with Lexus and even though the RX is on the same platform as Camry it is a completely different vehicle. The real problem is rebadging - when a Cavalier becomes a Cimarron - then THAT'S a problem.
  • slimtireslimtire Member Posts: 15
    marsha7, I've met plenty of people in the rural areas of San Joaquin Valley of California that wouldn't be caught dead driving cars that look like that.
  • fintailfintail Member Posts: 58,419
    That's not a bad strategy re: the V8s.

    It would help to do what Caddy needs to do...make the car better than the competition, for less. Making it almost as good (size, features, engines) for less IMO doesn't do what is needed.
  • lemkolemko Member Posts: 15,261
    Lexus debuted in 1989. Acura debuted in 1986.
  • tlongtlong Member Posts: 5,194
    So today GM announces a new entry level Caddy sedan to compete with 3-series, etc. is in the works.

    It's about time and that's a great move. Too bad they took 20 years to figure out that they should do this. Unfortunately it is still in the design stage which means about 2012. That indicates that this was not something our friend Wagoner had ever been planning-- another example of why he was such a disaster.

    If they can offer a truly great driver's car that has a nice interior, even *I* might become interested.
  • lemkolemko Member Posts: 15,261
    You guys do realize that none of that junk comes from the factory on a Cadillac. If you're going to blame anybody, blame the dealers that sell that junk and the buyers who order it. None of that self-destructive add-on garbage has been on any of my cars.
  • fintailfintail Member Posts: 58,419
    I hope it's not another rebodied Saab :shades:
  • cooterbfdcooterbfd Member Posts: 2,770
    "......Isn't this a bad idea that Cadillac is going to start sharing platforms with Buick, perhaps Chevy as well in the future.

    There they go, cutting corners again. They'll never learn. "

    And how is this different from Toyota using the same platform for the Camry, ES, Highlander, Venza, AND the RX???
  • marsha7marsha7 Member Posts: 3,703
    I was trying to make a slightly different comparison, but maybe I am too subtle...I need to start vocalizing my opinions more strongly, since I apparently come across rather meek and mild...
  • slimtireslimtire Member Posts: 15
    So I'm off by three years and they've had 20 years to catch up. Same difference to most of us. They have no reason not to be caught up by now.
  • slimtireslimtire Member Posts: 15
    Where are the spy shots or links to an illustration or photo of it?
  • slimtireslimtire Member Posts: 15
    cooterbfd correct me if I'm wrong, but I thought the newer Cadillacs that all have that CTSish look to them had their own proprietary platform from the ground up. And this seems to be working quite decently for Cadillac. If they start to share platforms that would seem like a regression instead of moving forward.

    I should have conveyed this in my previous post, however I thought it would be naturally understood
  • slimtireslimtire Member Posts: 15
    I heard from the executive of a motion picture studio (he picked me up in his Rolls Royce one day to go out to lunch) that they really aren't any better made than some Mercedes, they just look more expensive
  • slimtireslimtire Member Posts: 15
    Why not just drop the DTS? There is nothing wrong with the STS just the way it is. All they need to do is refine the interior. Once again, GM doesn't understand....,or perhaps they are not interested in attracting younger buyers

    The DTS reminds me of a cousin of all those floaty "ocean liners" that many drove starting in the 1950s and 1970s. I guess some people like those kind of cars.
  • slimtireslimtire Member Posts: 15
    Do any people actually own these concept cars?b>
  • circlewcirclew Member Posts: 8,666
    Besides, with forced induction, they could bring back the 283 CI used for Chevy in the '60's and probably get in the high 20 MPG with around 300 - 350 hp and similar torque blown.

    The trick will be to add the electronics to manage fuel efficiency and power as requested, regardless of 4, 6 or 8 cylinders (dialed-in power capability). No need for aftermarket CPU chips. Just dial in a combination and experience the results...power or economy and at any blend required.

    If I were directing Caddy design, I'd create a car that weighed no more than 3K LBS. and out-handles anything on the road that can carry 4 adults effectively and 3 golf bags, all packaged in the finest interior that money can buy for around $35- $40K.

    This is not rocket science, just efficient propulsion and physics...and proper enthusiasm! :mad:

    Regards,
    OW
  • cooterbfdcooterbfd Member Posts: 2,770
    "......cooterbfd correct me if I'm wrong, but I thought the newer Cadillacs that all have that CTSish look to them had their own proprietary platform from the ground up. And this seems to be working quite decently for Cadillac. "

    No, they don't. The CTS and current (not 2010) SRX are based on GM's global sigma platform, while the STS and DTS use the old "G" platform that also underpins the Buick Lucerne. Platform sharing (in this regard) goes back to the "50's at least. ALL manufacturers with multiple nameplates share platforms.

    The question is where does "platform sharing" end and "rebadging" begin. The biggest example of "shameless rebadging" on GM's part would be the Cavalier/Cimarron debacle.

    Right now, the only GM car in America on the "Epsilon II" platform is the 2010 LaCrosse. Holden is looking at stretching this platform for use as a full size car, and the STS/DTS may very well end up using this version. Before the $4/gal gas hit, it was rumored that the big Caddy may have been placed on the "Zeta" RWD platform used for the Pontiac G8, and that the next Impala as well (needless to say, this has been scuttled).
  • rayainswrayainsw Member Posts: 3,192
    “If I were directing Caddy design, I'd create a car that weighed no more than 3K LBS. and out-handles anything on the road that can carry 4 adults effectively and 3 golf bags, all packaged in the finest interior that money can buy for around $35- $40K.

    This is not rocket science, just efficient propulsion and physics...and proper enthusiasm!”

    Well, if it is not ‘rocket science’, then many car manufacturers must surely be selling large volumes of such vehicles in this country today.

    For example???
    2022 X3 M40i
  • slimtireslimtire Member Posts: 15
    Whew! Well that was a thorough explanation :)

    I'm just wondering why they haven't shared platforms before, specifically the Cadillac STS. Why wait till now?

    And also the main thing is, many are concerned that sharing platforms that a model of car hasn't shared before will significantly affect the car's performance as far as handling and braking are concerned.
  • tlongtlong Member Posts: 5,194
    I hope it's not another rebodied Saab

    They can move the keyless starter from the center console to the dash where it belongs. And remove the jet parts. ;)
  • tlongtlong Member Posts: 5,194
    Where are the spy shots or links to an illustration or photo of it?

    Look, I'm just the messenger. This is GM, remember? They are announcing now; there will be a product in 3-5 years. :P
  • tlongtlong Member Posts: 5,194
    I thought the newer Cadillacs that all have that CTSish look to them had their own proprietary platform from the ground up. And this seems to be working quite decently for Cadillac. If they start to share platforms that would seem like a regression instead of moving forward.

    Sharing platforms does not necessarily mean there needs to be any resemblance between the vehicles other than general size (such as Camry/Venza/RX330). GM has REBADGED in the past but that is more than sharing a platform.
  • plektoplekto Member Posts: 3,738
    You just about described the RX8 (and it's only 30K, loaded...)

    GM should have bought Mazda years ago instead of crud like Saab and Daewoo.
  • rayainswrayainsw Member Posts: 3,192
    "carry 4 adults effectively"??
    2022 X3 M40i
  • cooterbfdcooterbfd Member Posts: 2,770
    "......I'm just wondering why they haven't shared platforms before, specifically the Cadillac STS."

    They have. The original Seville was based on the same platform in 1976 as the Chevy Nova.

    Any time a car moves to a new platform, performance can be significantly altered. It just is incumbent on the engineers to put the proper suspension and brake parts in place, and tell the accountants to "F" off when they start to meddle.

    I'd be willing to bet that a Cobalt would stop on a dime if it had Brembo's all around.
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