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Kia Rondo Prices Paid and Buying Experience
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Comments
[Gill] Look for comments on the Optima since it is the same running gear and engine.
>I negotiated (hopefully well) for an Urban Gray, EX V6,cloth, third row, premium package for $19,869 (with $1500 rebates).
[Gill] I don't have my figures in front of me right now since I am remote. However, look at the figures Edmonds gives you as they are accurate for the options you are getting. That will get you to the whosale price. Now, from that price, add $150 for advertising (sometimes called wholesale reserve) and add for transportation. This gets you to invoice price. There is about $650 dealer profit in that whosale price. Since this is the end of the model year, there are some hidden incentives to move stock. I purchased in the last two days of the first quarter and I got $1,099 off invoice on a LX I-4. If the dealer made his numbers for the quarter, he would have made about $300 on the deal. Also, check the KIA site for the current rebate, $1500 seems a little high to me.
>I didn't want the third row sine we only have one child- would rather have the storage of a 5 seater, but the dealer said it was difficult to locate a 5 seater since most demand comes for a 7 seater.
[Gill] That information is not entirely correct. Start checking dealer stock on-line and you will see far more 2 row than 3 row seating. If you can't use the 3 row, fold it down into the floor.
>Hope they come through b/c I really loved driving the car and a Rav 4 or CRV is out of my price range.
[Gill] Hold out as long as you can. It is better to negotiate up than down.
I plan on folding the 3rd row and just using it in a pinch for when I have more than 3 of my daughters friends in the car, since she can sit in the front passenger seat. I figured for $213 it can come in handy at times - probably more so than the storage under the seat.
What do you mean with negotiating up? Even though the car has been priced out I can get lower?
I bought the LX 4 cynlinder with the Convenience package and floor mats priced at $18,880 MSRP. I negotiated the price of the car down to $17,200. I qualified for the $750 owner loyalty plus the $500 rebate combined with 2.9 % financing. That put the price of the car at $15,950 after all rebates and at $16,978 out the door (tags, processing, tax, etc). So out the door, I got $1902 off sticker which I don't think is too shabby. The crazy thing was the general manager actually showed me a sheet with his actual cost (not invoice) to prove that he couldn't go any lower when I tried to knock a little more off. His actual cost on the vehicle was $16,950 so he made a $250 profit on it.
With all that being said, I had a couple questions. The particular car I bought had one of those dealer markup stickers on it. The charged a $4000 "market adjustment" plus $500 for detailing the car and $299 for vin sketching or something like that. That made the actual sticker on the car over $24,000 for an LX!!! I told the sales guy right away I wasn't paying that and that's when I made my offer. My question is that do people really look at that and pay it without asking questions? Just seems like that would be illegal to inflate the price of a vehicle so much.
My 2nd question is that I used to have 2004 Kia Optima (loved it by the way) that got traded in when I bought my Toyota Yaris (I have a long commute to work so I needed something with better gas mileage, still miss the optima). I still had the original sales paperwork and that's what I took to them to get the rebate. When I got home, I read on the Kia website that you have to be a "current" owner of a kia to qualify for the loyalty. The dealer said everything was cool just with the sales order, but I'm wondering if Kia runs a check on the VIN to see if you are still a "current" owner. My fear is that they'll contact me asking for $750 if they see that the car was transferred to another owner before I purchased the Rondo. Thoughts?
Thanks so much! Edmunds rocks!
The following Canadian invoice prices don't include freight and PDI ($1,495), nor the cost for metallic paint ($125). As of March 5, 2007:
EX $20,528
EX V6 $21,461
EX Premium $22,394
EX V6 Luxury $24,261
For comparison to the MSRP, go to:
http://www.kia.ca/calculator.asp?lang=en
The only thing added to the cost of the car was $27 for the state title fee - no big $250 fee for "office processing". This dealer is the bomb!
Do you know the residuals and money factors for the above vehicle on a 24 or 36 months (12,000 miles/year)?
I went from 6cyl to 4 and I don't even mind it - the 4 cyl is one zippy little engine, I hit 70 without even realizing it on the highway. The reviews said the 6 cyl isn't worth the extra money, unless you plan to tow. So far I'm very happy - ask me again after I drive in snow.
[Gill] Have you considered selling it privatly? We had the same isse but with a VW. We sold the car in less than three days with an ad in the Tacoma paper.
>However, I live in Bellingham & will am talking with Smith Kia about a Costco price which is basically $300 over invoice (including shipping & advertising costs.
[Gill] That's the standard Costco price I found when I faxed around or I got MSRP.
>But I think I can do better than that, especially with Oct 31 just around the corner.
[Gill] He can go down $1,099 under invoice and still make a good profit if he makes his numbers for the quarter. You might also want to consider taking a 07 once the 08s come out. The factory gives a nice discount to the purchaser just to clear inventory.
>So far I am not impressed with the 2 sales guys I have spoken with They are young, polite, but very laid back & do not seem very eager or motivated. They certainly are not pushy! Any chance you can divulge the name of the sales manager you dealt with? Thanks.
[Gill] The person's nane was Jason and he is the finance manager for the Kia operation and their chevrolet dealership in Everett. But, since you have opened a conversation with two of the salesmen, that might complicate things a bit since they would be entitled to some of any commission.
I can tell you, that you probably won't find a better car than the Rondo. We went on a 9,000 mile road trip across the country to the east coast. Loaded with luggage, my wife and I as well as two 17 year olds, and crusing consistantly at 70 to 75, I got 29 mph on my I4. Around town here, I get 25. Not one problem with the vehicle now that I have 13,000 + on it. We are well satisfied and considering giving the car to our twin grandsons and we will get a Sadona.
We have been advertising the Ranger for sale for a 10 days, not calls so far.
But I have been following the Rondo ever since & just helped a co-worker purchase one. With all the standard equipment the only option she needed was AC. Armed with the MSRP of $17,990 & invoice of $17,100 (AC & floor mats), I called 5 area dealers 100 mile radius) & found 3 cars that meet our wants. All were on the same lot - naturally the furthest away! I then emailed the dealers & heard back from 3. I called them & asked what the difference was between the Costco price & the internet price - they all said would be the same.
The complicating factor was having a 98 Ford Ranger trade-in that we had not been able to sell privately. I started with our local dealer who did not have the right car on the lot. I told them we needed an out the door price of $13,300. Negotiations went pretty quickly without a lot of hassle (sales guy only had to go back to the boss twice).
They gave us the NADA wholesale price for Ranger ($3,500).
Adding on sales tax (8.6%) taxes & registration, license, miscell taxes, they came within $60 of our target price & I decided it was not worth the time & effort to go 30 to 100 miles down the road & dicker with a trade-in...
With a $2,000 rebate we got out the door for $13,360 plus a free oil change & full tank of gas. As best I can figure our actual cost was $17,469 vs Edmonds TMV of 17,763. Perhaps we could have done better without the trade-in, but given time constraints of work & the rebate ending Oct 31, it looked pretty good. In the end we got the what we wanted at a price that seemed fair to us & the dealer. My friend will be adding an aftermarket alarm & remote entry system with a lifetime waranty for $289. Maybe get a cargo cover from Kaipartspeople.com later.
I truly appreciate Edmunds & these forums that provide so much information about viturally every vehicle available. I also think it is great that they have a long term Rondo. It will be fun to compare their experiences to that of my co-worker.
Dealer was commonwealth and both the salesman and the sm were pleasant and non pushy. Grind consisted of six easy steps msrp, 15500 15000 14700 14500 14250 and the final (where i started 14000) I think the fact its an 07 helped a ton.
anyone got one cheaper?
Now, after 4 months and 3500 miles, I am realizing just what an excellent vehicle the Rondo is, making me think I stole something and owe somebody some money!
no trade
I eMailed the dealership in Glendale, and here's his response for a fully loaded Rondo:
>>>Our Rondo comes with leather and moon roof and 3rd row, the MSRP is $25,105 and your internet price after all discounts and rebate is only $19,867. <<<
I am not sure if this is a LX or EX model, I believe it is an EX model as only EX models come with optional leather seats. I am not sure if it is the V4 or V6 model, too. Do you guys think it's a good price? I wonder how much lower they could go. I have to admit, I never even owned a car, I'll be much likely to just take over my husband's Toyota Corolla while he'll be driving the Rondo (so no trade-in). We have seen the 5 seater and really liked it, but the 3rd row would be the creme de la creme...
Any advice on this? An alternative would be the Mazda5 Sport / Touring.
Thanks - by the way, it seems the people who actually got a Rondo really like it - that's good to hear!
[Gill] Your husband is smart. I purchased the 5 seater last March and I find that there are times when I wish I had that third row especially when I am hauling the grandkids around town.
I eMailed the dealership in Glendale, and here's his response for a fully loaded Rondo:
[Gill] E-mail/fax all the dealers within a reasonable distance and basically tell them what you are looking for and what is there best price. If there is a Costco auto program in your area, the affiliated dealer should offer the vehicle for $100 over invoice excluding the group advertising fee and shipping. That way, you can get an idea of the upper limits of your offer.
>...Our Rondo comes with leather and moon roof and 3rd row, the MSRP is $25,105 and your internet price after all discounts and rebate is only $19,867. I am not sure if this is a LX or EX model, I believe it is an EX model as only EX models come with optional leather seats. I am not sure if it is the V4 or V6 model, too.
[Gill] Although leather can be special ordered on an EX, it usually isn't because the Ex is a mid range car. However, if it has a 3rd row, then it has a V6.
>Do you guys think it's a good price? I wonder how much lower they could go. I have to admit, I never even owned a car,
[Gill] I will be honest and blunt with you. You are in no position to buy a car because you don't have any idea of the cost basis. They will eat you alive. Once you find out that data, you are ready. Also, it well may be worth your while to wait until the last week of this quarter when the factory rebates are much higher and they need to move merchandise. Last year, KIA was offering $5k in cash back on the Sadona.
>...I'll be much likely to just take over my husband's Toyota Corolla while he'll be driving the Rondo (so no trade-in). We have seen the 5 seater and really liked it, but the 3rd row would be the creme de la creme...
[Gill] No trade-in makes the deal a lot cleaner.
>...Any advice on this?
[Gill] Yes, go to fightingchance . com and pay $35 for an analysis of the pricing. Using their strategy, I got my Rondo for $1,099 under invoice. It really works.
>...An alternative would be the Mazda5 Sport / Touring. Thanks - by the way, it seems the people who actually got a Rondo really like it - that's good to hear!
I purchased my I-4 Rondo in March of 07 in the Seattle market area; drove it to up state New York; to Washington, DC; and, back to the Tacoma area. Loaded with baggage, two large teens, and my wife and I. We consistantly got 27 to 30 mph. The milage dipped to 25 around town as we approached the 15K mini-tune-up. After that, we are back to the 27 mph figure. My only complaint is that the vehicle is noisy on a concrete road.
Just wondering how much lower do you think we could go with regards the price... I don't want the car salesman to laugh about me when I will try to negotiate. Also, have u had any issues with the Rondo so far that are worth mentioning?
I'll try your tip on the fightingchance.com - seems like a good investment, and $35 are peanuts when buying a car. Thanks alot!
There is a 2007 Rondo I'm eyeing at a local dealership (Z Frank, chicago) that is listing for 21800 ... 6 cylinder LX, third row, they list it as having a "convenience package" (cruise, remote entry but I think it's the popular package). I am hoping to get them down to 13000 .... negotiate to around 19000, plus the 2500 cash back, and the 1500 competitive bonus (we qualify) and really really hoping for 2000 for our 98 Jetta.
From what I've read this should be doable, but ... since there isn't anything here recent, I wasn't sure. And, when I look on Edmunds, they are only listing the 2007 as a used option, so it's rather hard to figure out the TMV ... well, it makes me unsure on how accurate it is.
and please let me know if this isn't the right forum! :-)
Another idea is to go to the dealers web site and see if they are a Costco affiliated dealer. Costcom makes them sell for $100 over invoice which will help you establish a trading range.
We got our LX on 3/28 of 07. We drove from Seattle to upstate NY then down to DC and then back to Seattle. We haven't had a stich of problems with the car and it already has 16.8K miles on it. We consistantly get 25+ mph in mixed driving.
Also, they say they definitely have the 08s in stock ... which may mean being able to get an even better deal on the 07.
In any case, they are listing the exact car (except the larger engine) we want:
urban gray
LX w a/c
third row
conveneince pkg
crossbars
and the larger engine.
LIsting: 20300
My take:
Invoice (per KBB) 19,245.00 (so they say).
will shoot for 19, 500
minus 2500 cash back = 17000
minus 1500 competitive cash = 15500
minus 2500 trade in ... hopefully ... = 13000 (may only be 2000, so 13500)
down of 500 = 12500 (or 13000)
I hope that we can do that... I still have to pay the $35 for the forementioned site to see how this compares to what they say.
Thanks for your help!!
Julia
[Gill] For the Seattle market area I believe this is true. Although the I-4 is a peppy engine, it would have problems pulling on a hill (has this issue with just 4 in the vehicle). It's for that reason I would have taken a V-6.
>...Also, they say they definitely have the 08s in stock ... which may mean being able to get an even better deal on the 07.
[Gill] There isn't a cintilla of difference between the two model years. Look to the KIA web site to see the "specials" on the 07s and do your homework, then go trading in the last week of March. This is the end of the quarter and dealers have to make their numbers and they are more apt to "deal" close to the bone to bake numers or a favorable "customer satisfaction index" number. Both those issues were in play when I purchased last March.
>...In any case, they are listing the exact car (except the larger engine) we want:
urban gray
LX w a/c
third row
conveneince pkg
crossbars
and the larger engine.
LIsting: 20300
[Gill] I can't get to my sales invoice, but that seems a little large to me. I got the same car, except for color and no 3rd seat, for the low $17s as I remember.
>...My take:
Invoice (per KBB) 19,245.00 (so they say).
will shoot for 19, 500
minus 2500 cash back = 17000
minus 1500 competitive cash = 15500
minus 2500 trade in ... hopefully ... = 13000 (may only be 2000, so 13500)
down of 500 = 12500 (or 13000)
[Gill] A trade-in will put a crimp in the deal. These guys want a simple deal without complications. I might suggest that you see the trade-in as a private party.
>...I hope that we can do that... I still have to pay the $35 for the forementioned site to see how this compares to what they say.
[Gill] Look at Costco (on line) to establish the upper end of the trading range and then use the site I mentioned to get to the bottom line. I doubt you will get much below $1,099 from invoice as this cuts to deep. At that price the dealer acknowledged that he was loosing money on the sale, but would make a slight profit if he made his numbers.
thanks ... I am pretty desparate to get rid of my current car
I'll look through the sites you mention, and follow-up on what we do...
I own that exact car ('07 model), urban gray, LX, 4 cylinder, convenience package (a/c, roof rails, etc.), and 3rd row that you are looking for. Got it for $18k after taxes & everything, you should be able to do much better than that.
From what I understand, if you want the EX, you have to get V6 engine to get the 3rd row, but with the LX you can get the I4 engine and the 3rd row (as I did).
Sounds to me like you should go to a different dealer, they probably want to sell you the V6 and/or '08 model and are lying to do it.
The I4 is plenty, even on hills. I've driven all around PA with lots of stuff/people in it without any problems. Its no sports car, but it is not underpowered and accelerates better than any mini van I've ever been next to.
BTW, if you want the best price, you'll have to hunt around yourself to find a dealer that has what you want, otherwise any dealer should be able to locate it for you but you'll probably pay a few hundred more if its off another dealer's lot.
New on here but interested in a Rondo. How does the following sound ??
New 07 EXV6 with premium pkg, leather interior w/heated seats, lower spoiler (stupid item, but on car) bumper protector, cargo tray.
$20,000.00 out the door. (includes tax, title, all fees, etc)
Cash deal - no trade.
Invoice (per KBB) 19,245.00 (so they say).
will shoot for 19, 500
minus 2500 cash back = 17000
minus 1500 competitive cash = 15500
minus 2500 trade in ... hopefully ... = 13000 (may only be 2000, so 13500)
and ... here is what I ended up with ...
Invoice 18949 (per their paperwork)
-2000 trade in
-1500 competitive cash
-2500 cash back ....
Which should be around 12949 + doc fee(150), 7% state sales (907), 1.25% city tax(162) , .75 county tax (97), $80 license registration ... which is 14385. (note on the paperwork they gave me about how much it would cost, they based the tax on 16949, so it looked way higher - not sure what the taxes really will be on ....) ... but still .. I got it for
14100 out the door
they said they'd only pay 2000 for the trade in (at least that was what was on my paperwork).
BUT ... they did not have it in stock. They think they can find it without the crossbars and then install then in-house, as they found that vehicle listed as being available at the local warehouse (or whatever it is called); price is 13900 without crossbars.
thank you so much ... especially for telling me that I did NOT have to take a v6 to get the third row.
Is yours an 07 0r 08 ??
We'll be trading our '05 Sedona LX (32K miles and "good" by all descriptions with service up-to-date.)
The Rondo tags at $18,400. That's $14,400 after the rebates. I'd like $8K for the Sedona but I'm betting they'll head for $7K. Still, this sounds okay to me.
Ideas? (We want out of the Sedona and the only place we're going to get any trade around here is back at a Kia dealer. Other dealers around here would rather handle anthrax than a Kia.)
It'll be the wife's car as is the Sedona now. She sat in it, drove it, and declared it not just "nice" but that she loved it. Easy car to love, and for some odd reason it just "fits like an old shoe". She notes she sits a little lower than the Sedona and liked the old "view" better, but I'm betting she'll adjust quickly, and it sure is better still than a sedan.
I'm 6'2" at 215 and I fit easily in the back seat, where I was quite completely comfortable and well insulated from road noise and bumps. The Rondo is MUCH less harsh than the Sedona.
I'm actually shopping for a 4-cylinder for many of my own reasons. Gas mileage ain't one of 'em since there just isn't that much difference. Both the hp and torque are fine with the I-4 with that transmission. It stepped right out on the freeway on-ramp and moves out from stoplights just dandy with one big adult and two normal ones.
Looked at a lot of different brands over the last little while, and went to a few dealers today with an open mind. Could have settled for a sedan like a Camry or Altima or Accord. One item of note: the "extras" at dealers tagged on for margin are simply embarrassing and insulting!
$99 for "fabric protection" is awfully steep for a couple of cans of Scotch Guard! Something on some Saturn Auras - "paint weather proofing" at $350! Good Lord! They are CLEAR COATED and there's this stuff called WAX at $7 a can!!! Car buying is a very adversary relationship nowadays!
[Gill] Please visit lastchance. com and spend $35 to learn all the facts behind buying. I used their advise and got my Rondo for $1,099 under INVOICE. Becareful of that "loyalty" program because it has disappeared here in the west and is only available in selected mid west and east coast areas.
>...The Rondo tags at $18,400. That's $14,400 after the rebates. I'd like $8K for the Sedona but I'm betting they'll head for $7K. Still, this sounds okay to me.
[Gill] That seems a little high to me. I can't confirm since my sales contract is in the safe deposit box.
>...Ideas? (We want out of the Sedona and the only place we're going to get any trade around here is back at a Kia dealer. Other dealers around here would rather handle anthrax than a Kia.)
[Gill] You might want to sell privately. Out here in the Seattle market, next to Subaru, KIA is all you see.
>...It'll be the wife's car as is the Sedona now. She sat in it, drove it, and declared it not just "nice" but that she loved it. Easy car to love, and for some odd reason it just "fits like an old shoe". She notes she sits a little lower than the Sedona and liked the old "view" better, but I'm betting she'll adjust quickly, and it sure is better still than a sedan.
[Gill] We love our I-4 LX. After we picked it up, we drove to upstate NY, down to D.C, then back to Seattle. The car will be 1 year old the end of this month and we already have 17.5K miles on it. Gas milage is great; 25 in town mixed and 29 on the highway loaded with people and luggage. The only problems I have is that there is a lot of suspension/road noise. Also, the paint is very thin. I have scratches all over my car from the car washes.
>...I'm 6'2" at 215 and I fit easily in the back seat, where I was quite completely comfortable and well insulated from road noise and bumps. The Rondo is MUCH less harsh than the Sedona.
[Gill] We had two 17 year olds in the back and they were comfortable. Road noise, I would have to disagree with you.
>...One item of note: the "extras" at dealers tagged on for margin are simply embarrassing and insulting!
[Gill] If you use the fax system from lastchance, you might avoid these items. Also, if they is a Costco near you, ask for a Coastco Automotive quote. Out here is is $100 over invoice. Thay will establish the upper limit of your trading range and represent the worst deal you can get.
This whole deal hinges on the loyalty rebate since it supposedly "goes off" here in the midwest at the end of today. Also, this particular Rondo is the last 07 4 cylinder this dealer has left - so the story goes - and has a "hold deposit" on it from another party who is trying to arrange finance - so the story goes. (I would think if there was some questionable credit, they'd let Kia write it since they take anyone with a $100 bill in hand.)
There's a dealer in Lexington - hour and a half away - I called Saturday and they have a bunch of '07 4 cyl. Also, just south of Cinci is a huge dealer with a bunch of 07 4cyl, and either tells me "low -$15K less trade". So We have choices if we don't mind a short ride, and we don't.
We still would take a good import sedan, too, so the options are many and we aren't in any real hurry. I'd just like to get it over with while we both want to trade and before our summer travels start.
If this doesn't go the way I want it, we do something else somewhere else, that simple.
Thanks for the tips. We'll report back.
'07 LX I4 2-row with "Convenience Package". Monroney sticker (MSRP) put it at usd $19,220. There was indeed a dealer "gross profit" add-on sticker of $899 for and "Appearance Package" and $499 for "AMA". Neither was explained and the "AMA" thing remains a total mystery. That whole sticker disappeared instantly when we told them it had to go. No argument from them at all.
Rebates of $2500 on the '07, and $1500 "loyalty" for having a Kia already.
We had our '05 Sedona LX with 34K miles in excellent shape for trade.
We spent a couple hours with a drive and some bartering, ending up with $16,800 for the Rondo, including 6% KY sales tax, license and title fee (which is about $10 in KY). It made the price of the Rondo around $15,800 which was about $800 more than I would have liked. There are reasons we opted to settle though, not the least of which is they gave us $10,000 for our Sedona, and that exactly paid off our remaining loan on it. (We went in front-heavy on the Sedona.) I only expected $8000 for the Sedona. So our total deal, out the door, was $16,800 with no hassle to sell our Sedona ourselves. I seriously doubt, in this area, we would have gotten any more than $9000 for the Sedona in a private sale. Kias just aren't that hot around here except among "those who know", and the Louisville dealer(s) have made them very unpopular. EVERYONE around here knows about the continuing, nagging problems with '05 and earlier Sedonas.
Yeah, I know, there are many of you who will say we could have done better or you did. We're pleased and that's enough. We got what we wanted in a new car.
Car town was a hoot to do business with! The experience was almost fun, and at no time did we feel pushed or trapped. We bartered, both sides, fairly openly, and the Sales Manager was accessible. We made it plain up front we had no intentions of financing through the dealer or Kia since we already knew we were "pre-approved" through our credit union at a rate lower than we could get through them.
Quite frankly, Car Town provided the best actual sales experience I've had in years form a dealer. Yes, they made money. No deal if they don't. If you're in the north/central KY area and in the mood for a Kia, I'd recommend Car Town. Oh, they do ALL the typical dealer tricks and strategy. Go prepared like you should with any dealer.
I'll post some early impressions on the Rondo over on the "Kia Rondo" section.
One interesting and humorous incident with the Rondo before we ever got it off the lot. This was not the same one we test drove. That one had an "appearance enhancement" on the left rear bumper wrap that consited of a BIG rub and deep scratches, with yellow paint included, so we took one of the two other one of identical equipment and color. (Around here, right now, an '07 LX I4 will be red or silver.)
Well, for reasons we couldn't explain at first, the remote lock fobs wouldn't work at all, nor did the liftgate latch. Started it up and found no center console lights and no radio. Soooo...that indicating a fuse, we went to the inside fuse panel and were still mystified.
I poked around the manual a bit and settled on that "Memory" fuse. It was pulled partly out, leaving the circuit open. The fuse is there just for that reason - to cut off the memory functions running full-time in these cars, to save the battery when the car is parked long term. With the recent cold weather/blizzards here, and these cars on the lot for three weeks, the lot guys pulled the fuses. No one told the sales people and since we closed our deal hours after the service guys left, no one knew. I pulled the fuse all the way and popped it back in, and all was well. Good thing I still know something about cars!
I am back-tracking right now, to see all the mistakes I made, just so that next time perhaps I will be a wee bit smarter.
Essentially, from what I can tell, I paid MSRP plus $600 "dealer service fees" (the car was dirty and had a dent in it which we discovered the next day, so they did not do a great job prepping it for that price; I had to take it back for more cleaning and they would not do anything about the dent as we had already taken delivery), plus $600 freight and handling, plus $333 for some extra things they did (not sure what). From this, they subtracted $3000 in manufacture incentives to get the final price.
I would have done better handling the purchase by myself, but my husband is the type that does not like to haggle AT ALL; the last car he bought, I was not with him and he actually ended up paying $2,000 MORE than the MSRP! So actually maybe I should congratulate myself that I kept him from doing this this time?