2008 STS Changes?
The STS seems to have hit a wall, both in sales and in discussions. What should Cadillac do to the 08 STS to revive interest?
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Comments
Rocky
The self parking gadget is useless and only hollywood stars will want to own it because they would like to dazzle their friends and have bragging rights over their Mercedes buddy's.
Rocky
The current CST and STS and the ones in the pipeline are being honed on the German test tracks. Cadillac seems, to me, to be persuing those who like much of the European car driving experince with some decidedly American style.
To me, Lexus has always been innovative, but not inventive. Cadillac's history has been one of both innovation and invention -- pretty much a European phenom too.
The Japense, especially Infiniti, seem hell bent on becoming more inventive, and they may soon get there.
The new survival instinct that seems to have kicked in at GM and as evidenced in the CTS and the STS (especially the new CTS for 2008, apparently) should bring them back from the brink.
If Cadillac can continue this steady march forward, I, for one, think they can return to being the standard of the world -- or at least catch up with the rest and then pass them up.
"If."
I am rooting for them.
The new CTS, if it can be configured with decent variability, could indicate what will be coming in the replacement STS.
Folks wanting an STS, that I know, felt it didn't have the same value proposition as the imports -- and of course, here in Cincinnati at least, GM's response seemed to be discounts upon discounts.
I wanted the STS but the option groupings were insane and the price shot past $60K -- into Audi, BMW and Mercedes territory.
For me, they shot themselves in the foot -- if they come up with sane configurations, I would think the car could compete well.
For me, the STS felt very German-like only when equipped with Magnaride and AWD. Whooooosh -- now passing $60,000.
Why not offer -- for a price -- some of the performance bits that added that feeling behind the wheel that seems to come standard on the Germans? Well, someone's bright idea seems to have been to offer these bits bundled and bundled and bundled so that your $40K car shot up in price 50% when all you wanted was Maganaride and plus sized wheels and tires?
When I was referring to the STS, being Lexus like I should of stated that I wanted the interior quality and most of the gadgetology. I want buick to ride and be more like a Lexus without the price tag and agree Cadillac, needs to be more European.
I hope that clears things up. My mistake.
I still think the Cadillac STS needs to be obtainable by the "upper middle class". The STS is a Luxury Performance Sedan (LPS) but would sell very well like the Seville if it doesn't go over the $60K mark. Cadillac, should build a RWD DTS "Big Body" car like a Mercedes S-Class or BMW 7-series that could cross the $60K mark. I have no doubt it could be done and be profitable but it will need benchmark perceived quality, engine, perhaps warranty, Euro-inspired performance to make it work.
The current STS's MSRP is to high and even if it had a better interior and more power it doesn't have the fan base with its current size to garner that MSRP respect. A RWD STS that is 7-series/S-class could however.
Rocky
When I was talking about middle class I guess I forgot to mention the word "upper". Does it really matter as people will site different money figures to break down the class systems in this country ? I guess I look at upper middle class as someone making over $60K as being in the top 20%
Middle Class to most to the best of my knowledge is $45-59K a yr.
I did yes say that the DTS or a equivalent should target its self to upper middle class folks. A person making over $60K a yr. Of course circumstances and cost of living play a roll into affordability. I know that the Cadillac Seville STS was always obtainable by General Motors-UAW employees thus many were owned by employees. However this current generation went up about $10K from 04' to 05' and IMHO it's not a good enough car to demand that kind of premium and the market has proven me right. I also seen for the first time no UAW employees buy top trim V8 models like AWD and most can only dream about affording the STS-V, unless they have a spouse with a killer job or inherited money.
GM, like Mercedes and BMW needs a "Big Body" car like a DTS only larger to tackle the more affluent. I also think they need to go one step further and build the Cadillac ULS with a V-12 or V16 engine to go after the rich. Maybe a V-16 coupe like the Cadillac Sixteen would also be credible enough ? I do believe a V-12 mid engine high performance car would further add prestige to the brand but first they need to get the DTS or like car to RWD before they concentrate on those fish.
Rocky
Two points to remember:
1. UAW plant line workers get paid way more than the average blue collar worker who is not in the automobile industry for the same amount/type of work so they have a distorted view of the non-UAW plant work force pay scale. This is not a criticism, just a fact. If you can get paid that much then go for it I say and I don't blame you for it. Many professionals (like some CPA's, general practice doctors, military officers and many lawyers) do not get paid as much.
2. UAW plant workers get a significant discount on their company's products when they buy them. Again, I have no problem with that either. It is a common practice in most industries. But how many of your workers could afford the same car, with the same options, without the discount?
In summary then:
1. From what I have been reading, I believe and hope that the next generation STS will be going upscale, with a better quality interior and smoother paint, and not be worried so much about maintaining a low price point. There is a definite attraction to owning a car that your neighbor cannot afford.
2. I am hoping that the 2008 STS will be up to my standards next year when I plan on buying a new car. I would really like to buy another Cadillac!
Rocky
Rocky
Rocky
Here is what I think that means:
A more elaborate, softer and cooler looking interrior with metallic and wood materials, leather in the doors, and cool ambient lighting, possibly driver selectible.
More rear seat room. The current version has a problem with that, specifically, I sat in an STS, and found it cumbersome to get out from the back seat. Now, if this was a pontiac G6 or a Honda Accord, I would not find any problem with it, but on a 50 - 60K car, it should pick you up and sit you down itself :P
A much better engine. There is nothing wrong with the curent Northstar, but the engine is a big deal. The japanese are really on the ball with this, and so are the germans. Cadillac and Ford both have great new V6's, with GM's bieng the best in the CTS at 300hp. This should be the base engine, with a V8 redone to 400hp and possibly 4.8 or more than 5.0 liters, with all the advancements of the new DIrect Injection V6.
They should keep all of the current features, including the HUD system. GM needs to martket this feature, It really sets the STS appart, and meybe GM could expand on this idea by adding come more features to the HUD and filing some more patents.
Any new features would be welcome, as long as they are easy to use and sound cool (for some, its what luxury is all about).
And don't loose the focus on quality. This is the biggest sellar next to fuel economy, performance, etc. It's very important to test the car over and over again untill it tops the charts.
What do you think?
Rocky
http://www.cadillacforums.com/forums/cadillac-sts-forum-2005-beyond/102972-2008-- sts-press-release-pictures.html
2. I just saw the preview photos of the 2008 STS. Ugly! Get rid of the side 'bling' (bright gills and door handles)! Make them the same color as the body. The gills look like they belong on a Buick.
I'm not a big fan of bling either, but at least GM is introducing new models (CTS) and refreshing older ones (STS) to have a more consistent look at the same time.
I agree that the next-gen STS has a potential to be a knockout. This current, refreshed one is a great vehicle in many respects but lacks the WOW factor and presence that afforded the 1992 model so many design awards (both interior and exterior, remember?). I'm sure this is partly because that model had nothing in the Cadillac line that was a stylistic counterpart at that time.
When the current-gen STS made its debut, many casual observers just thought it was a plainer looking CTS.
Cadillac has really set the bar high for themselves with the new CTS. Somehow, they need to find a way to keep the familiar DNA in the next-gen STS while making it distinctive enough for people to know upon the first glance that this car is even more special than the baby brother CTS. They're on a roll. I think they can do it.