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2014 Acura MDX Ad Campaign Underscores Brand's Big Ambitions

Edmunds.comEdmunds.com Member, Administrator, Moderator Posts: 10,315
edited September 2014 in Acura

image2014 Acura MDX Ad Campaign Underscores Brand's Big Ambitions

The new advertising campaign for the 2014 Acura MDX underscores the brand's attempts to take on Lexus, BMW and Mercedes-Benz.

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    autosocautosoc Member Posts: 7
    Comments on the MDX aside, I am surprised by Acura's use of non-gender neutral language. Some might argue "mankind" excludes women. I am not sure Acura has the sales and marketing luxury to exclude women. Why take chances alienating potential buyers? And then bringing evolution into the campaign as well seems dangerous! Of course, maybe everyone will be distracted by Paula Deen.
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