Car Buying Advice - 2017 Toyata Highlander SE

cudohocudoho Member Posts: 15
edited July 2017 in Toyota
Hi Steve,
i live in Va and shopping for this car, at this late in the year. is it reasonable to take 9 to 10% off MSRP + ttl+rpo. fee?
thank you


  • BlakeBlake Member Posts: 63
    Hello @cudoho Thank you for reaching out to Edmunds! There are different ways to ensure that you're getting a good deal. Edmunds True Market Value (TMV) is a great resource to see what others have paid for the same vehicle in your region (not including taxes and fees).

    The TMV tool for **New** cars will show you the Invoice (Price the dealer pays for the vehicle), MSRP (Manufacturer’s Suggested Retail Price), and the TMV. We believe a fair deal is a sales price equal to Edmunds TMV, or lower.

    You can access the TMV build and price tool [here](

    There is not a set percentage you should expect a dealer to discount a vehicle. The average selling price is the best data to use and is very helpful at securing a fair deal.

    You will also want to make sure the dealer is being fair and honest when it comes to the fees of the vehicle. Fees such as local tax, registration fees, and documentation fees are non-negotiable. To learn more about what fees to pay, [click here](

    Feel free to reach out if you need further assistance!

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