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-juice
Bob
-mike
Bob
The Legacy wheelbase is a part-bin solution, i.e. cheap and easy. So is the rear suspension and the H6. IMHO these are all far more likely.
The Forester's fascia are OK as is, just make the wheelbase a little longer and lift it a tad, and the angles will improve by default.
-juice
-mike
Give it 16" wheels standard, 17" optional. In that case you basically must change the rear suspension to the multilink, because they would rub the spring base on the strut suspension.
That takes care of a lot of problems, again for very little cost.
-juice
-mike
Paisan and juice make the point of shortening the front fascia and/or increasing ground clearance via the tires; ironic though that the Outback's styling cues are meant to suggest that it's better able to go off-road than the Legacy L or GT.
Aside: I was in Princeton, NJ yesterday and I noticed a higher-than-usual number of Legacy L wagons on the road there. Outbacks took a distant third to L wagons and Foresters. tincup47 will be happy to know that the Disco/Range Rover/Defender 90s reign supreme there, and I also noted an increasing number of Audi allroad quattros as well.
Ed
Bob
Extra height may be nice, but keep the center of gravity low or the handling - Forester's greatest advantage - suffers.
Ross
For the latter, yes, it would need bigger tires. I think 235/60R16 would be adequate for a stock size. Maybe 225/70R16. That's a lot taller than stock. People that truly off road are going to swap tires anyway.
For the sporty one, give it 235/55R17, something truly sporty.
-juice
How it worked with my wife and I was this: we compared OB and Forester and Forester won on the following grounds: price, handling, horsepower per pound of body weight, road clearance. We had a function in mind and bought to serve that function. OB and Forester serve the same basic function, they appeal to the same basic image, therefore, they are in competition with each other.
What Forester needs to compete with the "others" (RAV4, CR-V, Santa Fe, Tribute/Escape): comparable or better reliability, comparable (or nearly comparable) acceleration, better handling, comparable or better backseat room, comparable or better cargo space, comparable or better safety ratings, new styling. A six-cylinder is not necessary -- Santa Fe has a V-6 and it still sucks in acceleration: too heavy and a crappy transmission. A RAV4/ CR-V customer is looking for a reliable, safe vehicle and is largely proof against the Jeepster taunts about off-road capability: Subaru competes well here and still handles about as well as RAV4 and better than the old CR-V. I have no data on the new CR-V. Forester should handle better than the RAV4 -- the RAV4 dropped it's ground-clearance, and I think that is why its handling improved over the prior type -- Forester should not drop its ground-clearance. Santa Fe sells on features for price, and its customers are willing to take the reliability risk (and be rewarded with things falling off and engines freezing-up on the highway, apparently). Tribute sells on horsepower; Escape on horsepower and off-road potential (that fancy 4wd set-up); both are suspect on reliability to a CR-V, RAV4 customer. CR-V and RAV4, Santa Fe and Tribute/Escape all have bigger boxes.
So, my conclusions: Forester needs to be a little bigger, that is, more backseat room, more cargo-space. It needs to maintain its superiority in hp/lbs over RAV4 and CR-V, while approaching Escape/Tribute, and point out that it kicks Santa Fe's butt already. It needs to maintain or improve reliability. It's styling needs to be a bit more swoopy and sleek. Off-road capability really is secondary or tertiary. However Subaru achieves these goals will work. But there will be certain things it can't and should not do. There will be certain people who will buy horsepower over reliability: Escape customers. There will be people who will buy the illusion of features over reliability: Santa Fe customers; they want to have it, even if it does not work well or for very long, and falls off one day in traffic. Subaru should not chase these people too hard. Subaru must maintian its base-image of reliability and function, with some excitement of the unusual and exciting (Paul Hogan, WRX, foreign (to the USA) parts. And finally, and foremost, Subaru needs more dealers and a better coverage of dealers around the country, and to get its name before the American public more via: racing, advertising, and event sponsorships -- and someone in addition to PAul Hogan (who is a fantastic spokesperson for OB) to represent the other segements: Forester and WRX (which can bring Impreza along with it). Forester should have its own Paul Hogan-like spokesperson (in addition to Martina) and WRX should have someone too.
OK, enough. You have my wisdom: go forth and mulitply!
edit: spelling and goldencouple, I like the way you think! ;-)
Ed
-juice
Bob
That may be a bit much. It's also a lot of unsprung weight for the suspension to deal with, as well as a lot of inertia for a 4 cylinder to handle.
-juice
Bob
Then offer a 235/55R17 option for me. :-) Same clearance, but sportier.
-juice
Sales for 2002 are forecast at 190k, up from 185,944 this year, due to the Baja and new Forester.
Sure enough, they say a Feb 6 debut for the Forester, and they're aiming for 5k per month sales. The current model sells a little over 4k per month, with the best months often hitting 4.6k, so it's very possible.
-juice
-mike
PS: How much should we charge SOA for this design session?
It may not as off-road oriented as a 245/70x16, although the Grand Cherokee with their optional Up-Country off-road package uses a 235/65x17 tire with an all terrain tread. It's probably good enough for this audience.
Bob
What if Subaru offered a limited edition version of the Forester, similar in concept to the Jeep Wrangler Rubicon? Toss is a low range, an H6, and huge tires, and sell maybe 500 of them.
I think it could really help the Forester's image. Get a few out there to the folks that really venture off-road, and for catalogs, then sell the pedestrian version like hot-cakes due to the eye candy those buyers will see.
-juice
I'd rather see a Triscape without the early production glitches they suffered. Sales have been off the charts.
-juice
Bob
Bob
Image sells. Bob went to the Land Rover dealer and got the hard sell on the whole experience, even though you're really buying a vehicle. Jag-YOU-ar is accepting "membership" from $30 grand or so.
Put a couple of Forester Sports out there, so it earns respect off road, then sell road going versions that are what people really want.
-juice
-mike
Forester: std. skid plates, bigger tires, cargo room, engine, gearing (in no particular order)
Outback: more hp, tranny choices, people room, mpg (again in no particular order)
-Brian
Marginally bigger tires will appeal to people. So would a higher vantage point and height. Just don't go overboard.
Offer the following:
Forester L: 2.5l AVCS, value priced
Forester S: H6 with 17" sporty rims
Forester Sport: Limited production, H6, fat tires, low range, skid plates, front LSD, etc.
-juice
-juice
My wife cross-shopped the Forester and Outback. At the time she had a 95 Rodeo that she loved. She still misses the room and the higher level of off-road-ability (yes, we were a part of that
5-10%), but NOT the part time 4WD.
She sort of liked the Forester, but thought it looked like a squashed SUV. She ended up with the OB mainly because of the rear leg room and cargo room. She thought the OB was sleeker too.
Hey, the Forester IS built on a Legacy platform. It's built on an Impreza chasis, which is just a shortened Legacy chasis. ;-)
-Dennis
-Brian
-mike
Forester L (as juice described)
Forester S 3.0 (as juice described)
Forester DR 3.0 ("dual-range," as juice described)
I'd probably want to see the "S 3.0" and "DR 3.0" marketed as equals in terms of content and position hierarchy, but aimed at different audiences. The "L" would be the entry-level, value-packed model, as it currently is.
Bob
She recently bought her OB at the end of the lease, so she's keeping it for a while. :-)
-Dennis
Squashed, LOL! But it would help sales if it appeared more substantial (it is, but it has to look the part).
-juice
Lineup:
I'd want a stretched wheelbase and wider version of the forester. The current one is just not practical for 4 adults which is something I'd think is important. Also I've seen many people walk out of the dealer saying "if the back seat was bigger...."
-mike
Forester L auto or manual
Foreseter S auto or manual
add leather to either
Forester S Premium auto or manual
add leather to either
So the new lineup would be the same, or even less. I say make the Rubicon edition a basic model with only what the Forester L has, plus the off road equipment.
Leave the luxo stuff for the Forester S, IMO.
-juice
I don't think I'd want to see the premium models (S & DR) to be much different than the current S or S Premium is now. I'm talking about "luxury" or "comfort" content. I'd just like to see the performance end (on-road for the S, and off-road for the DR) addressed.
Bob
If they build it in small numbers, and with no leather, no moonroof, just the basics, either equivalent in content to the current L or S, that's it. No options.
They could even sell it with just one color - camo green and tan.
I'm kidding about that last part.
-juice
Gravel Pack - fat tires, raised suspension, low range, skid plates, SUV styling bits
Tarmac Pack - lower-profile tires, sport seats, 5EAT/VTD, STi/SWRT-style sporty styling bits
Front LSD available on all models (standard?).
Ed
But the Tarmac Pack has to have a manual tranny option. Both do.
-juice
Bob
Wow, can't believe I hit on a good suggestion for once. ;-P
Ed
Bob
http://www.subaru.net/prototype/gravelx.html
-Dennis