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Yeah, as of about 2 years ago. Prior to that no one cared and we may return to that attitude, if gas prices stay at their present low level.
I was happy about that too, because I think it was starting to make things safer for those of us who drive mid-size cars, that are the topic here. But what it did was change the market because it forced vehicle buyers to re-think what they had been doing. Unfortunately with the low gas prices SUVs and trucks seem to have been taken out of mothballs, so there are more of them back on the roads threatening to kill me.
Some want to turn tech advance into efficiency, some into acceleration, some into comfort, and some into conspicuous consumption.
the real cost of fuel?
gas at $3-3.50 level is a cancer on avg people.
Food jumps $100-200 a month.
Large vehicles lose Billions in value.
Hundreds of thousands of auto jobs are lost.
Not everybody caught in paying $600 a month for gas last summer could afford to go buy a $17000 commuter with an uncomfortable back seat to save $80 a month in gas. 7 states are now looking at raising gas taxes. Mass. by 19 cents a gallon.
College for my son, taxes, health ins and 401k contributions leave me with 35k a year of my paycheck for a family of 4. My house takes the next 21k between mortgage and utilities. Then 7k more for food. After that, I 'm almost good with $1.67 gas that I saw yesterday. My $800 from the stimulus in '09 will go for interest on new college loans and a short vacation.
GM has 44 million more vehicles out there on the roads than the next nearest competitor. All totaled over 80 million GM vehicles out there. That's a lot of people not looking forward to problems getting service and parts going forward, that higher gas would cause.
That is the stupidest thing I have ever seen on any topic here. What about the guy who drives 500 miles back and forth to work? You'd enjoy him paying $80 or $100 a week just to go to work IF he could average 30 MPG on his commute?
I drive less than 3 miles to work and only drive 6-7 K per year, but it hurt every time I put $65 in to the tank.
It that makes you happy, why don't you peddle a bicycle every day...and do it in a hilly area like New England.
Why does he live so far from work?
Well, sort of. Why wouldn't you relocate or carpool? Right now its not worth it, but hmm at $5/gal, makes you kind of review some lifestyle choices, eh?
Six miles to work and home would be 1560 miles per year. Divide by 25 miles per gallon gives 62.4 gallons and a tank of 16 gallons running near empty would be 4 fillups (3.9 ) per year. That's not much to complain about a $2 or $4.50.
Perhaps your extra driving is the problem. That's causing an extra 11 fillups per year. Still not much to complain about.
2014 Malibu 2LT, 2015 Cruze 2LT,
But it will be a winning proposition for Ford (the company), and that's all that matters. As long as Mercury can share platforms and put out great vehicles with great styling and features then they can easily survive as a niche brand which compliments the mainstream offerings from Ford and Lincoln.
What else could Mercury possibly bring to the table? Rebadged Fords or decontented Lincolns just doesn't make sense.
Is this car truly worth the $30+k that we'll have to fork out for it....or is this just the latest 'in' car to write about, putting the Prius on the back page as 'old news'?
I liked the '09 non hybrid Fusion; however, thought there were waaaaay too many other sedans out there in auto land that competed against it that I believed to be more refined (speaking of the engines and drivetrains..)at a competitive price.....is this hybrid version that great, or just the latest press swoon? (especially since it is an 'American' car).
Thnx, in advance, for your discussion points....
What else indeed. You stated that Mercury needs to offer unique vehicles. You also noted that Ford's investment money was going to Lincoln. I would expect a lot would also be going to Ford, e.g. for the Fusion Hybrid, the new/revised powertrains, the new small cars. It takes investment money to design and build and maintain parts inventory for unique cars, even if they share a platform with other vehicles. It's very hard to recoup that investment at low sales volumes. So I don't see where the formula you laid out for Mercury--unique vehicles, low sales volumes, and investment going to other brands--is a winner for Mercury, or for Ford overall. Investing in unique, low volume vehicles for Mercury will just sap needed investment dollars from Lincoln (struggling to become a bona-fide luxury brand once again) and the mother brand, Ford.
I agree with the other poster who said Mercury should be killed. Farewell, Milan! We hardly knew ye.
2021 Kia Soul LX 6-speed stick
Ok, I'm done back on topic.. sorry...
On the other hand, I'd dearly love to see what could be done if the money currently invested in hybrid technology were instead diverted into improved diesels. Imagine a Fusion powered by something like the VW TDI powerplant range.
So while I'm no fan of $4 gallon gasoline, I did see the side benefits firsthand. FYI> when it $4 elsewhere it was almost $5 here in California. Fillups were running me $80 versus the $40 I'm paying now for my suv. But because I live close to work, fillups were about 3 weeks apart.
I think people took the hint, as lately no one is buying new trucks or suv's around here. Used car sales however appear to be going well, and new car sales are slowly picking up. People are hanging onto their vehicles longer.....myself included.
Given the choice of paying $4 gallon gasoline versus $2 gallon with gas lines, I'll pay the $4.
When I said niche and low volume I wasn't talking about something like the prowler - I was thinking more along the lines of a small 2 seat roadster based on the Miata or the Lincoln MKC concept - luxury small car. I also believe some of the European Fords headed this way might end up as a Mercury. As long as they have unique vehicles and not just rebadges I think they'll be ok. Lincoln will be the volume/profit center.
Why does everyone say this? If you're talking about the ones that are all blinged out then fine, but that's the minority of SUVs, not the majority. The majority are usually used by families who simply want the extra room and flexibility of a large vehicle with multi-row seating. They're not status symbols for them. You could argue whether or not they need that much room all the time, but then again we could probably ask the same question about what you drive. If you drive a Camry, why not a Yaris or Prius? If you drive a Yaris then why not a SMART car? Why do you have any say in what others drive? It's their money and if gas costs $4/gallon then people might make different choices. But it's still their choice.
The Mondeo might be a good choice as a Mercury, since the price could be high enough to cover its costs, but that's one car--not enough to build a brand around. And it would be a car that would steal sales from the Fusion at the low end and the smallest Lincoln at the high end. I think Ford would be making a mistake on giving the European Focus to Mercury. Ford desparately needs to redesign the US Focus sometime in our lifetimes, and using the European model is the most efficient way to do that. Also, history had proven that small Mercurys don't sell.
It cost Saudi A. $6 to get a barrel of oil out of the ground and sent off on a ship to the US. Now they own a lot of the US. How would we drive to their hotels in Vegas if they didn't keep us in gas?
Do you want to drive to their hotels in Vegas, or to their hotels in Vegas?
:P
Sorry, I couldn't resist.
Make mine a Cosworth Vega, 16 valve DOHC fuel injected motor in a mainstream vehicle in 1976. Sometimes GM blew it, but that, at the time, was pushing it a bit to get "engine technology" to come down-market. It was still pushing it when the came out with the the Olds Quad4 (although if that captain guy wants to talk about rough...). I think that was the foundation for the Ecotech I4 that they use in everything.
Do you want to drive to their hotels in Vegas, or to their hotels in Vegas?
I don't know whether to give the ingenuity in punning award or to cry because it is so BAD! But that was great. You made my day and get a gold star on your chart.
2014 Malibu 2LT, 2015 Cruze 2LT,
Oh I had a 73 Vega hatchback many moons ago, good little car for what it was.
Back to your regularly scheduled sedans.
I think they are status symbols in that case as well...or perhaps a better way of putting it is that they purchased an SUV, in part, for the image. If they were not concerned about image, and wanted multi-row seating, they'd have saved a bundle of money and bought a minivan back in the day when that was the obvious, lower cost, alternative to to the SUV that was to be used in the way you have described. Did mom really need a Ford Expedition or Excursion to take the kids to soccer practice or might a Windstar have sufficed, if only dad were not worried that he'd look like a girlie man when he drove it?
Midsize Sedans like my '02 Accord V6 can get an easy 22-25 mpg, while possessing vastly superior handling--thus superior accident avoidance capability. The fact that I can't carry a whole Little League team with me is also a plus.
(Note the gentle reminder regarding the topic.)
I am sure you of all people appreciate someone pointing that out to you.
Anybody test-driven a new Fusion yet, or are they even on lots yet?
I've been watching closely. I know I'll sound like a total geek when I say this, but I'm very interested in driving one with the 2.5/6MT combo. To me that one is more appealing than either the Hybrid or the 3.5 Sport.
Ford doesn't have the configurator up yet for the 2010 Fusion, and my local dealer is still packed with close to twenty '09s. In fact, they didn't get rid of the last of their '08s till about three weeks ago. I assume that the new ones will start to trickle out of Hermosillo sometime in the next month or so.
Todays 4cyl engine is now able to output as much as some V6 engines in both HP and torque and give good MPG numbers and admirable performance. I figure this trend is going to continue at a rapid pace in the next 5-10 years.
What is your thought?
:shades:
I saw it at the auto show and it really doesn't look bad in person.
Today's 4 cylinders are as big as some I6 and V6 engines as well. My Accord has a 2.4 liter 4 cylinder and my Legacy has a 2.5 liter 4 cylinder, while my Contour had a 2.5 liter V6 (that was more powerful than either of the 4 cylinders).
(I expect full points for mentioning all midsize cars in my post. )
I owned a Vega Kamback exactly as pictured but with the twin cam Lotus engine. It was a screamer and handled like a Elan. Loved that car right up till the engine melted.