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2009 Toyota Venza Crossover



  • kdhspyderkdhspyder Posts: 7,160
    Fair depends on the situation. Specifically I said that there was one in stock. Sell it and it's gone. There's no chance to make a larger margin from a spur of the moment buyer that comes by and falls in love with it.

    The key point here is one unit is available. That's typically what most stores have except the very large ones. That will change in a couple of months.

    Then as to the 'invoice' Edmunds and the other sites always note that the invoice figure doesn't include the local advertising/admin fee which has to be paid to Toyota or SET or GST. It varies from region to region and it's about $400 to $700. Add that and the offer to the Sales Mgr doesn't look very good. Nothing certainly to get excited about when there's one in stock and you won't get another til next month.

    It's not like the situation with the Camry or Corolla where there are anywhere from 20 to 100 in stock on the lot. With the OP's stated logistical situation of being more than an hour away from several dealers the email route is by far the best way to go. But I think he'll find the responses discouraging or non-existent because the offer is less than what the dealer cost is. Even at dead invoice why would you sell your only piece of inventory at no profit?

    From Edmunds pricing page: A note about advertising fees
    "The invoice price does not include any fees that may be charged by the manufacturer to dealers in a particular area of the country, such as local advertising fees, dealer association fees, or docking and storage fees. does not track or provide such local fees.

    If a local fee appears on the invoice, it is an actual cost that the dealer paid to the manufacturer when buying the vehicle. In other cases dealers may choose to write in their own ad fees on the consumer sales contract. However, in either case these local fees are a part of the dealer's cost of doing business."
  • explorerx4explorerx4 Central CTPosts: 11,785
    here in ct, the ads are often, although the only one i hav seen was at the local auto show.
    2017 Ford Fusion SE 2014 Ford F-150 FX4
  • macpromacpro Posts: 52
    I saw a Venza commercial earlier this evening while watching Law and Order on Bravo. Up until tonight, I only saw them during NFL games.
  • qs933qs933 Posts: 302
    Fair depends on the situation.

    That's true, and as I stated, the only one who can really evaluate the offer is the dealer.

    You didn't mention other factors such as the holdback that also influence the true "dealer cost." The fact remains that there are a lot of economic and financial factors involved that are known only to the dealer (and, by right, should be).

    We, as consumers, have to make our offers based on the information available to us. I still think boomdude's offer was reasonable. If a dealer accepts it, then great. If not, and that'll likely be the case, it's a starting point to negotiate further.
  • kdhspyderkdhspyder Posts: 7,160
    We, as consumers, have to make our offers based on the information available to us. I still think boomdude's offer was reasonable. If a dealer accepts it, then great. If not, and that'll likely be the case, it's a starting point to negotiate further.

    Yep I agree wholeheartedly....negotiate further. Negotiating is one of the talents/tools that we Americans of the 'Woolworth' mentality have allowed to become stagnant.
  • I agree, it makes little sense for Toyota to really push the Venza through advertising only to have customers turned away due to limited availability (and no I-4s anywhere). I am a bit concerned that my usual source of Venza production volume (the Toyota Georgetown web site) has shown no activity since the week of Dec. 20, as if the plant remains shut down. Either that or the person who normally updates the production stats has not returned to work yet. I thought they were supposed to re-start production last week.
  • Got the first offer back from one of the dealerships and it's not a complete blow out. Granted, first offer - $35,029, let the hostage negotiations begin. Free my Venza!

    Edit: Second offer from one of the dealerships, slightly higher, spoke on the phone, won't go lower - $35,363

    Also, MSRP on it is $38,529.
  • Don't know if it will help in your area, but (in PA and MD) is listing 19 total Venzas, two with similar MSRPs. One with MSRP of $38,444 is priced at $34,735 and one with MSRP of $38,812 is priced at $35,314. And those are just the published Internet prices without any negotiation, freight included.
  • bodble2bodble2 Posts: 4,519
    Wagon, crossover, SUV --- the differences are more psychological than physical, as far as I'm concerned. The boundaries are pretty blurred nowadays, IMO. Volvo XC70, Subaru Outback, Venza, Infiniti EX35, RX350, Ford Edge, Taurus X, CR-V, etc.----- are these all not essentially the same type of vehicle?

    I must admit, when I saw a photo of the Venza, I thought, "why does Toyota even bother with it?". But in person, the car looks pretty cool. If they gave it a sportier interior, I would be even more intriqued because the price is very attractive. But that dash belongs more in an Avalon or a Buick! :sick:
  • Well I can tell you the local dealers in silicon valley just are not moving off of MSRP. The best quote I have gotten so far is only $500 off MSRP ( for a 32K+ package).
    Most of the dealers here have 5-8 on the lot , so I have left my contact info with all 7 dealers in the 15 mile radius of my house and the first one that is willing to budge off of MSRP will have my business. I don't mind them making something off of the car but it will have to be a lot closer to invoice than the $500 off MSRP
  • Good news! Venza is back in production as of Jan. 12. They made 778 vehicles last week and have 824 on the production plan for this week (ending Jan. 23). Unfortunately, the details do not indicate whether these are all V6s or if I-4s are coming off the line yet.
  • roho1roho1 Posts: 318
    Is a Venza really worth that much even if loaded? I can't help but wonder why would one spend $38000 on a Venza when you can go next door and get a Lexus for that. What am I missing? I haven't done any price shopping since my lease end is more than a year away.

    I guess I was always thinking of a Venza as being somewhere near my HL which was less than $30k.
    I guess that would depend upon options
    I was driving an avalon limited loaded
    I just can't bring myself to driving a lexus
    Again my loaded venza is 36772
    hl same trim level is over 42k list
    have you not checked pricing lately
  • hieraxhierax Posts: 9
    This is completely my own opinion. Some folks will always buy a loaded automobile, but I have to believe that the sweet spot for the venza is going to be a price which sits lower than fully loaded, putting MSRP around 32-34k depending upon how much folks are going to add package/option wise and engine/AWD options. Rough number I"m hoping with dealing that means folks will be 'paying' 29-32k w/o taxes etc.

    Personally I'd say the venza sounds like a pretty nice fit in that price range.

    Also hoping that the I4 can handle AWD plus 3 passengers w/o straining -
  • kcflyerkcflyer Posts: 78
    I just can't see the infatuation with this vehicle at this price point. The one I sat in was nicely equipped with leather, no nav, sunroof, etc. and had an msrp over 40K. Are they kidding? This is basically a wagon version of the camry. I have been shopping CUV's for a few months and just don't see how this vehicle (which I like by the way) is worth 10K more than say a similarly equipped Forrester, CRV, RAV4, etc. Other than the me fist lemmings I can't understand this thing selling in the numbers toyota hopes for unless they get real with the price.
  • All four dealerships got back to me via e-mail over the course of yesterday, and I spoke with two of them on the phone.

    First offer: MSRP of $38,529, offered $35,063 (didn't speak with on the phone), didn't counter

    Second offer: MSRP of $38,529, offered $35,363, wouldn't budge from that (on phone)

    Third offer: MSRP unknown, but agreed to a $34k offer from me immediately, however it would have to be ordered and the timeframe for getting the Venza would be up to 4 months. If it's started production again (few posts up) then that's good, but there was no real timeframe given, not even the standard 6-12 or 6-8 week timeframe that I have heard.

    Fourth offer: MSRP of $38,6xx something. Offer of $34,600, settled on $34,500 before TTL, 3k down though I think I'm going to increase that to 4k. So, that's going to be my Venza. Real nice salesman on the phone, going up to the dealer later this week. I'll post the nitty gritty dealership details once the keys are in my hand :) .
  • LSP972LSP972 Posts: 20
    Regarding wait times; mine was allegedly ordered from the JAN 12 start-up batch. They said delivery in a month, with any luck.

    Of course, relatively speaking, we (Baton Rouge, LA) are just down the road from the plant. Probably longer out to Kalifornia.

    $35,363 was the bottom-line offer I got from the dealer I almost bought at. That's everything (including Blizzard Pearl exterior, which is a couple of hundred more) except sun roofs, towing and rear DVD package.

    The "winning" dealer obviously cut into his hold-back. I'm just guessing there, but it doesn't matter; I was on that deal like white on rice.

    Again, you guys looking for a family ride probably will do better to wait for the four cylinder with less goodies. I'm retired, and decided to spoil myself... ;)

  • I am wondering the same...

    Here in zip code 92626 cars direct has following prices
    Venza with PP2 = 34.3K
    RX 350 with prim plus pkg = 33.9K
    RX 400H with prim Plus = 37.7K
    For an AWD inludes dest.

    Lexus has better warranty, is time tested..etc?
  • kdhspyderkdhspyder Posts: 7,160
    Sorry that's impossible. Something is wrong with your story.

    The most loaded Venza AWD with Navi is about $38000. Glasses needed at next test drive.

    There is no comparison of the CRV or RAV or Forrester to the Venza in terms of interior quality and quietness and smoothness of the experience. All three of these vehicles are entry-level vehicles. The Venza is for someone who doesn't want an entry-level vehicle but also doesn't want something as big as a Highlander. Price is not the issue. The level of the driving experience is the issue.

    Initially all thee are in the mid to high $30K range. But that's because they haven't offered the base models yet.
  • mvs1mvs1 Posts: 462
    You're not too far off IMHO. I say this often of Toyota vs. Lexus, especially when you load up a Toyota. The 2009 Lexus RX has a $5K MFG to dealer incentive, deal close to invoice and many are seeing $9-10K off MSRP
    Went to and listed my venza, it specs at 41,512
    Had to add a couple of things atfermarket because toyota won't put rear entertainment on pano roof
    Thanks all the same for the imput
    I just don't like the rx look or feel and venza is slightly better mpg
    I guess it just comes down to personal prefferences good or bad
  • kdhspyderkdhspyder Posts: 7,160
    On the Toy website the highest-priced model I can build is $38200 but no RES
  • qs933qs933 Posts: 302
    The one I sat in was nicely equipped with leather, no nav, sunroof, etc. and had an msrp over 40K.

    Are you sure you weren't looking at the dealer's own "adjusted market value" sticker? My Toyota dealer doesn't even bother insulting everyone's intelligence by using one of those stickers.

    Without NAV but with JBL, moonroof, Premium Package #2, AWD, you should be in the $36-37K range, and that's MSRP.

    You can cross-shop any vehicle with any other vehicle (I went to look at an Infiniti G37 sedan; that's definitely different than the Venza). I'd agree that compared to the Forrester, CRV, or RAV4, the Venza can be much more expensive. Does that mean it's overpriced? I don't think so.

    The Venza is larger than all three (10" longer than a Forrester, for example). It's packaged and targeted for a different target audience (there's no true "base" model with steel rims like the CRV, for example).

    There is overlap -- I didn't realize that a top-of-the-line Forrester has an MSRP of $28K. The top CRV starts at $27K. Is a top of the line RAV-4 better than a base Venza? That can only be decided by the buyer.

    A better pricing comparison would be with the Nissan Murano and Ford Edge. Both have a similar pricing range and are similar in size. A fully optioned Murano LE tops $40K, MSRP.
  • kcflyerkcflyer Posts: 78
    It has been over a month since I saw the Venza sitting on a back lot of a dealer in Moon Township, PA. It was unlocked so I looked it over. It had leather interior but unless it is concealed in the dash it did not have nav. I am familiar with the adjusted price stickers and this vehicle did not have one. I could be mistaken but I remember the MSRP being 40K and some change. I'll admit, it could have been a 38K sticker which I mentally rounded up to 40K in a case of sticker shock. I say again, I like this vehicle, but I just don't see the value equation. As far as Murano and Edge, I feel the same way, way to much coin for what you get. In the case of the Murano all is see is an overgrown altima with a 10K price premium. At least with the Edge you can count on hearty discounts. I will be interested to see if the upcoming Equinox lives up to the hype. It would be bigger than the Venza, get comparable mpg with the direct injection 4 cylinder, and cost 10K less. And by the way, presbyopia has not set in and the eyes test every six months at 20/20. If I wanted to spend nearly 40K for a CUV I would probably seek the me too cache of the Lexus.
  • If you are really interested in the Venza at an appropriate price, consider driving 2½ hours from Moon to Chambersburg, PA to Fitz Mall Toyota. They are listing a very similar Venza: AWD with leather & panoramic roof (no navigation): MSRP $35,339, their price $32,176 (that rounds down to $30K) :) But if your price point is under $30K, then you'll need to wait for 4 cyl Venzas or look elsewhere.

    As far as value is concerned, when it comes right down to it, the way most people drive (one person in the vehicle with limited cargo), shouldn't we all be driving Honda Fits or Nissan Versas (or Ford Rangers with 4-cyl if you have a business need)? But we don't because each of us has personal preferrences that we may be willing to pay extra for. And for everyone who thinks the Venza is overpriced compared to a RAV4 or a Matrix, there is someone else who thinks it is a bargain compared with a Buick Enclave, an Audi A6 Avant or a Volvo XC70. That's the beauty of a marketplace full of choices.
  • I live in a suburb of Denver and want a V6 AWD Venza with Premium Package 2 and the pano roof. No Nav. The dealers here say there is nothing in a six state radius with that combination. Any idea of dealers in the general vicinity that will price a Venza similar to Fitzmall (currently $1,069 over invoice)?
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