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I feel Rambler instrument panels of the time are kind-of goofy/'googie' too. MHO only.
2017 Cadillac ATS Performance Premium 3.6
He said to me once, "Do you think part of Studebaker's lack of success had anything to do with the funny-sounding name?".
I admit it does sound funny, and is a person's name, but probably no funnier when you think about it, than "Oldsmobile".
But I always kind-of recoiled at the name "Rambler" as just trying hard to be cute. I'm glad they went to 'AMC' as a brand.
But then I never understood the model name 'Duster' either. I believe we've talked about that before. But it's hard for me to think in a meeting a bunch of people agreed on that name! What do I know as the car was very successful.
My Stude friend has many stories about working at Mack's. Mrs. Mack was rather stern, a good teacher, and didn't hold a grudge if he goofed up, but he tells the story that a customer had his Golden Hawk in for service and Mrs. Mack asked my friend to drive him home in a new Gran Turismo Hawk on the lot--you know the reasoning. My friend did and when he got back he told her, "Man, I want one of those". She sternly replied, "You can't afford one". He tells it a lot better than I can write it.
2021 VW Arteon SEL 4-motion, 2018 VW Passat SE w/tech, 2016 Audi Q5 Premium Plus w/tech
https://www.mecum.com/lots/PA0722-517473/1963-studebaker-avanti-coupe/?fbclid=IwAR2CMsLvxj36q5F_nZv8Hv_NEIefDRdUUURzHEL_afZPyGLRzpY_pBPQnNg
2009 BMW 335i, 2003 Corvette cnv. (RIP 2001 Jaguar XK8 cnv and 1985 MB 380SE [the best of the lot])
A lot has changed in that neighborhood since then, and not for the better, but even now I wouldn't park there, the way cars zip down S. Main St. there.
I think I told you this, but that '60 Ponton was no longer across the street when I was out there in May.
I love South Bend. It's the only place I've been where everybody knows what a Studebaker is. I used to meet old guys at the meets who'd say "I put the rear fender on your car", but not too many of those guys around any more.
2017 Cadillac ATS Performance Premium 3.6
Stude concealed their step inside the door, unusual then.
Is that your experience, or am I an outlier?
They did improve over the years in some aspects. Early on many of the pictures were very tiny, and they have gotten away from that. But one thing they stopped doing which I wish they continued was that they used to print an "available colors" chart in a lot of their early articles, which they no longer do. I can appreciate that it's hard to fill so many pages every month but I feel that the "Car Spotter" section is usually too long, and the segments on model cars and literature do little for me.
2017 Cadillac ATS Performance Premium 3.6
MB did blue and green tint back in the day.
2014 Malibu 2LT, 2015 Cruze 2LT,
Enlarges nicely, and lots of orphans can be seen in the background.
2014 Malibu 2LT, 2015 Cruze 2LT,
@imidazol97, that President is just like the one owned by the lady who stayed with me during the day when I was young. Hers was sort of an ox blood and white color. The Stude dealer in our town closed in the early 60’s, but a couple of the mechanics worked at a muffler shop which is where she took it for all maintenance and repair. She went into a nursing home in around 1982, but drove it until then. I never knew what happened to it. It probably had less than 100K miles. It probably went to the junkyard. ☹️ What I remember most is how solid it was and how robust the interior was - no rips at all.
RE.: The President--I do like those. I'm mostly into sixties, and especially '63-64, Studes. I have seen that black '63 Lark before.
That's a somewhat unusual '56 in that it's the short-wheelbase President, as opposed to the President Classic. I like the taillights that are like flares.
Here's a pic of that model new at my hometown dealer's.
I can tell that that is Bob Merlis' Lark, which has authenticity issues, but he's still a Lark lover. He's the guy who wrote the terrific "The Studey Zone" article for Car and Driver in 1983, about that year's South Bend International Meet.
The Brooks Stevens designs of '62 and later at Stude to me bear the hallmarks of an industrial designer, as opposed to "STYLIST!!". Hence, the styling in and out is simple and functional. I saw a '64 Falcon Futura convertible a couple days ago. To me, it's a chiseled mess in comparison to a '64 Daytona convertible. MHO only of course.
That old dealer sticker is pretty cool, can't be many of those around.
Here's a convertible from Greenville yesterday Rollin' 50s annual cruise. Hundreds of cars, very few customs in the mix, mostly classics.
Pretty as a picture. 1960 in Joxquil yellow?
2014 Malibu 2LT, 2015 Cruze 2LT,
2014 Malibu 2LT, 2015 Cruze 2LT,
My day was made of the Studebakers.
2014 Malibu 2LT, 2015 Cruze 2LT,