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Net
This is hardly the case in the DC area, despite what the dealers would have you believe. Three dealerships I visited each had a dozen or more IS250 AWDs sitting around, most from one week to the next. It didn't take much to get down to $1000 over invoice.
In about 3 months, 2006 will be "last years model".
No offense, but I have to question the comment about people paying MSRP for a car this late in the model year. You have first hand info as a saleperson, but if people are paying MSRP they must not own a calendar.
Also, "sold even before they arrive" comment - MSRP is especially silly when the dealer has not had the expense (interest cost, etc.) of keeping a car in inventory... In that case, MSRP is pure profit, about 6K on approx. 35K car.
The supply is controlled by Lexus - they control how many are manufactured. Demand is based on munipulating supply, etc. making the level of demand "artifical". Also, the dealer I have visited (several weeks ago) had AWD available (I did not count the number) - so maybe they made too many of them.
I know all about the American way (being a native, etc.) - I do not begrudge a dealer a profit but they will charge the max that the market will bear - they would happily take as much of your money as they can talk you out of. I also know what I consider to be a reasonable profit - for me to buy. You can pay whatever your heart desires...you are spending YOUR money. But I would not drop off a blank check to a dealer and assume they will be charging me a fair price, etc., that would be pretty silly.
Yes, 2007's are being ordered now so, again, why would anyone pay MSRP for an 06? In addition to the initial hit of new car depreciation, the car will soon be one model year "old" .
I used a demo for the day and was amazed at the amount of brake dust on the front wheels. Our two present cars (GS300, Solara)with disc brakes show no dust at all. Has anyone come up with a way to keep the dust off???
Yes, some people will pay MSRP for an '06 - I am just not one of them. Some people will pay $15,000 for 22" chrome wheels, buy 1,000 shoes, etc....more power to them, they have more money than I do (and apparently keeping it is a burden). I am glad - extra stimulation for the economy.
On the other hand, consumers should "hold the line" on what is "reasonable" - i.e. market forces at work.
In the stock market there is the "greater fool" theory - when someone thinks a stock is overpriced but buys anyway, thinking someone will be "dumb" enough to buy it at an even higher price...they are usually right.
(Note: I am not implying anyone paying MSRP for an IS is foolish, their personal value equation applies to them and on one else. If they feel they got the value they wanted, then they are a successful car buy IMO.)
You may have overlooked the supply comment - again, the lack of IS's on dealer lots is due to Lexus limiting supply in order to a) keep demand high and b) charge the maximum price. Nothing mysterious here...not global warming, acts of God, etc.... just simple business practice to max profit, shape product perception, etc.
Supply side is high on 250s and low on 350s, pure and simple. Far from intentional, it stems from forecasting a much different split on the models than the market proved.
When the new model was first announced, the prediction from Lexus was 20% 350 and 80% 250. As the press and customer base reacted, that was revised, closer in to production start, to 40% 350. Reality is that the number is more like 60% 350 or a little higher.
As far as paying MSRP goes, if you really, really want it, you buy it, assuming you can afford it. Value is ultimately determined by those who buy the product, not those who suggest the price. Whether or not it's silly depends entirely on the experience derived from the product by the buyer. I may not personally ever spend MSRP on a car, but I certainly understand the motivations of those who might. I won't deride, but I might counsel gently that patience isn't just a virtue, but a debt-reducer as well...
:shades:
Calculate your "savings" over the course of a month as opposed to just running premium. Hardly worth the effort, IMO.
A dealer told me the base model for the IS 250 is with the premium package (therefore no matter what, I have to pick a package for my IS) Is this true?
250: 25,258 (70% of total)
350: 10,643 (30% of total)
As you pointed out, though, 350s are making up a higher percentage of total sales than originally estimated.
Point remains, as you said, the 350 is in demand over and above what's on the market. I don't believe, frankly, that it's intentional at all.
So this is all black and white? Lexus must make 6K a car or $0? I, for one, resent having to order a car and wait months to get the options/color I want - while paying approx. $6,000 to an order taker.
The dealers must be laughing at people paying full price and waiting MONTHS to get the car - while they are getting max profit and will make even more on service.
It is a pretty simple question: why can a person go to buy a 25K Accord and people will fall all over themselves to get the customer the color and options that want...But buying an IS, the dealer attitude seems to be "take what we have" and pay me full price OR "wait for MONTHS to get what you want" and pay me full price. So, this treatment is PRESTIGIOUS ??
Also, I do not care how many other people have the same car as I do....if that is how someone measures their self-esteem, they have bigger issues that car choice.
Resale value - so getting 50% of the money you paid for a car back in 4 years is a good deal? Or, 49% or 52%?
Bottom line - buying any new car is not smart financially...they all lose a tremendous amount of value in a short time.
I am NOT doing something smart when I buy a new car - it is a personal indulgence and I know it is not practical in the financial sense. Bragging about resale is like going to Vegas and bragging because you lost less money that someone else - it is still a net loss. Being financially smart means buying a used Civic and driving it into the ground...
And because they are smart, they munipulate supply to control demand. Lexus is a multi-national with billons - do you think they would scramble to make more IS's so the demand would be lower and people would not have to pay full price? What a silly thought...and the dealers would be very upset.
I do not have a problem with this - their obligation is to their shareholders. Just don't be naive and believe some dealer story like "oops, we didn't make enough IS's, guess you will have to pay full price. Here, you can borrow my pen". Toyota/Lexus knows EXACTLY what they are doing in marketing, manufacturing, etc. etc. They do not lift a pencil unless they know the future impact on the market and their bottom line. Don't mistake them for GM.
As far as the comment I made about seeing my same car every 5 minutes going down the road, I was reiterating what I said about certain manufacturers flooding the market with an example. I guess you missed the point. It has nothing at all to do with self-esteem. I never even owned a Lexus before I went to work for them and now I cannot say enough good things about them (Lexus) and the QUALITY cars they build!
GOD BLESS FREE ENTERPRISE !!!!
here are the Edmund's numbers (IS250 RWD with all options)
MSRP $41,200 INVOICE $35,697 difference = $5503
add holdback (approx 3% of MSRP) = $1236
TOTAL Profit: $6739 (at least) AND, customer gets to wait a few months for a car.
lexusgirl -
none of my comments are personal against you or meant to disparage the "American way * ". I am just pointing out the profit margin and customer wait times. Dealers are entitled to take as much profit as they can and I, as a consumer, am entitled to look for value and "reasonable" mark-ups.
Yes, Lexus makes a high quality car and I am glad they are in the marketplace - I admire Lexus (I have read "The History of Lexus" book and followed the IS since it was introduced in Mar of '05) for having raised quality standards and customer service. A Lexus will be the next car I buy, if I can get comfortable with the markup or waiting months to get the options I want.
Again, nothing personal against you. Nor am I condemning Lexus for maximizing profits when they can... If I can not convince myself of the value then I am free not to buy the car. Isn't America great?
[* yes, God Bless America and I do support the American Way (20+ military years and time spent in 2 "war/hostile fire zones" was my small contribution to defending it. Haiti doesn't really count ;>) ]
Matador Red IS 350 with....
--Navi and Mark Levinson
--luxury package
--18" wheels and summer tires
MSRP=44,955 INV=39,044
1st go round negotiated price=$42,955
Looks to me like around a ~$6K inv to MSRP delta.
Dealer has about 8-10 IS350s in stock....different colors...all equipped the same. They said they'd knock off $2K off any of them.
Haven't sat down to get real serious with them yet since I'm leaning towards a BMW 330i. Lexus sales person is calling me everyday to ask what it will take to get me back at the negotiation table, however.
People need to know their networth and buy car accordingly.
Thanks!
Anyway, I'm loving my IS250 AWD but have have a couple of questions regarding the power mode.
#1. Does activating this power switch result in a loss of gas milage? And if so, how much?
#2. Does it actually give the car increased pick-up? It seems to me but I can't really be sure.
With gas reaching $3.50 in my area, I'd love to know if the power mode is worth it.
Biggest thing I wish the car had: folding rear seats as the trunk cannot carry two golf bags.
Otherwise love the car.
Lexus Orientation was not done well as they covered how to program your Bluetooth phone (we don't have one,) on the Nav system seminar spent a lot of time on how to associate a marked point and a phone number so you can look up the point by phone number (yea, who remembers phone numbers) and personalized settings. Recommend they split people up by car (IS, RX, GS, ES, etc) so they didn't have to repeat things 3 or 4 times on each car type.
This is second Lexus, 2 differant dealers, both seem to insist that you mark them "Outstanding" on any survey you get, what happens to the dealers who get less than "outstanding" such as merely "excellent"?
Thanks in advance.
Remember, the dealers can ask for whatever they want, but it's corporate that decides who gets what...
BTW...every 350 I've seen has the ML stereo in it. Doesn't seem like a "special order" type option to me.
I live in Northern Canada, and I have found a device that lets you install any remote start system you want in a car with Smart Key (or chip on key) to a large range of Toyota Lexus cars... Best part it doesn't require a key/transponder left in the car. Here's the link: http://bypasskits.fortinautoradio.com/products/bypass_kits/key-override-sl/
The local shop I use had it installed in 45 minutes with Compustar 2 way for remote start.
Hope its helpful,
Netwon
By the way, if you haven't already started "tracking" the IS group, you'll want to go to the top-level IS board (click here) and do so. The link to "Track this Group" is on the right just above the discussion list. That way you won't miss any more new discussions as they are created.
Enjoy!
I am counting down the days until my 250 finally arrives...I can not wait!
Obviously you need to find a new dealership. Not everyone is having this experience, so go somewhere that will make you happy.
Went to Performance Lexus (who, by the way, is owned by the same guy who owns Rivercenter....Mike Dever).
They were a little better. Sales guy was fine. Sales manager was a bit of a jerk by the way he acted. Got close on numbers. Went so far as getting about $300 apart on a deal. My offer was one I felt very fair with plenty of profit, but the sales manager wouldn't meet me half way on that last $300. When I told him I was shopping around and other cars were on my list, he began to berate each and every one of them (and indirectly, me). Truth told, I probably would have pulled the trigger on the Lexus that day if the sales manager would have been a little more couteous and reasonable. I told the sales person that the sales manager cost him a sale.
I was also looking at a BMW 330i. I could have lived with the IS 350, but really liked the way the BMW drove.
BMW Store was great to work with. Sales person was very knowledgeable. But, I bought from Jake Sweeney BMW. They were more aggressive on pricing than the BMW Store.
No matter. You got what you wanted. Liked the dealership. Like the car. Enjoy it.
Have a good one!
Any and all thoughts are welcome!! THANKS.