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October Car Sales Strong, But Lower Than Predicted

Edmunds.comEdmunds.com Member, Administrator, Moderator Posts: 10,130
edited September 2014 in General

imageOctober Car Sales Strong, But Lower Than Predicted

October car sales remained relatively strong at 1.2 million vehicles sold for a 15.2 million SAAR. But results were lower than analysts predicted for various reasons.

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  • dagmar3dagmar3 Member Posts: 8
    I know it is popular to credit the Ron Burgundy commercials for the increase in Durango sales; but that's just not the case. The Durango sales increase started much earlier this year - the October unit sales of the Durango were actually less than the average of the last six months. The October Burgundy commercials did not create a bump in sales when compared to the immediate six months prior to the campaign.
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