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If your car gets 20mpg average it will cost you $862.50 . If your car gets 30mpg average it will cost you $575.00 (ignore consumption while ideling because you get 0 mpg no matter what the car). $862.50 - $575.00 = $287.5 a year. Now very few cars average 30mpg (maybe some civics) and very few average BELOW 20mpg, so OVER 4 years you are only loosing about less then $1250. That is a very very small difference, especially since gass milage tends to degrade more over time in cars with great gass mialage then in cars with lousy mialage (because of rings going bad). Gas mialage is really not worth much. I would gladely drive a faster small car that gets crappy gas mialage and costs 1000 less then its competator.
Also, apparently the roof color strips are also custom and can be changed or kept the color of the body. There was an article in the Toronto Star on the car today and ION was given high marks in general from the guy (who wrote and actually saw and sat in the car). Before prejudging a car you have only seen in pictures, perhaps you should wait and see it before you slam it.
The Ecotec is probably the best modern engine GM has released. I have driven the L200 and was impressed with its smoothness and generally quiet manner. The oil filter is unique and a good idea. I wasn't too impressed with its power though. While competent, it didn't have any kick to it. It felt the same to me as my mom's old 92 Accord with 180k on it, albeit the Ecotec had less pull in the higher rpms. This engine should finally erase Saturn's image of having loud, unrefined motors. I do commend Saturn on offering 3 different trannys. The use of a 5 speed auto and a CVT should mean there will be no noticeable difference in mileage ratings between the 3. All of my posts concerning mileage comparisons have been concerned with EPA readings. Some people may get better mileage, and some poorer. I realize that, but the EPA ratings are generally a good measure of normal mileage. Every car I have owned has been exactly what it was rated at, with some minor fluctuations.
While you are right gas isnt cheap everywhere I am currently in georgia and the cheapest 87 octain is $1.09 at citgo. I maintain gas mialage only costs you $1250 if you have 20mpg average (most cars do much better). When comparing economy cars gas mialage is only worth $500-$700 due to them all having better then 25mpg average.
15k may buy you a said car that is heavily rebated and / or undesirable. IE these cars are usually market lemons, at the end of their run, and or have been on the market tooooooo long (CAVALIER!!!).
I highly doubt Saturn will be letting a contented Ion with automatic and CC, PW, PL, ABS out the door for 15k.
Maybe in the world of 5 speed no option cars sure. But this will not represent a large portion of sales.
A coworker just bought a Passat GL. Not much more than 17,500 with automatic and power stuff, ABS, plus keyless entry. She's been getting all sorts of complements around the office for what a sharp looking car she bought.
Proteges and Focus similarly loaded are about the same or a bit less.
I don't see GM/Saturn trying to undercut these cars.
Cause remember you can dicker on other makes but not Saturns.
On Saturn an MSRP of 20 grand = you spend 20 grand.
On other makes you can often buy the car for 10 percent off list. Plus even more off for rebates, etc.
Fact is base small cars including the new ION are all in the U$15K range. Lots of these base cars are sold every year, you see them on the streets everywhere. One of the secretaries in our office just bought a base Protege 5-speed with no options. It's all she could afford. Maybe you and your friends don't look at these, but lets face it people with less money and students on a budget do. Saturn prices will be competitive just like they are now. A S-series is about they same as what you would pay for any small car and the ION will be no different.
Regfootball and Shamgun have it right. I received a GM full-line brochure in the mail a couple of days ago and opened it up to 'small cars.' UGHHHHHHHHHHH!!!!!!!!!! The ION is desperately needed, but I won't be advising any of my several friends looking for new cars to even think about it.
JETTA.
Dindak...you and I both know this Ion will bear a price of at least 17k with a typical complement of options. This is the way GM does business.
Do you want ABS? Automatic? CD? Cruise. Tally it all up on a Saturn and you've just added 2000-2500 to the "base" price. Add power windows and locks buried into some package and you have added maybe close to 3 grand on a 'base' car. And you better check to make sure the defroster is on there and the intermittent wipers too. Small cars like to make that kinda stuff optional.
The reason the S was so cheap is because it was HORRENDOUSLY DATED! Saturn has a wierd policy of no rebates so they had to cut the sticker to move any ion...er....iron.
Good business policy in the auto business means...new design + new platform = charge more than the previous model.
The Altima is a good example of this. It is similar to the Ion in that they made the car bigger and gave it a big new powertrain. They responded by jacking the price.
Before you judge everything, wait until you see the car and see the real pricing. Speculating the worst will happen makes no sense.
Bottom line is that GM will have more sales its amortize primary research and development costs than it had with the S-series and than what Nissan has with the Altima. I think the GM will be able to keep the ION pricing very low and still make the $700 to 1K per unit which is about as well as any of the mfgs get in this market segment.
The auto buying public demanded bigger vehicles and more room in their old sub compacts.
"Again, I ask, why have the extra length if it doesn't add space?" Actually it's to make a better crumple zone for safety in a crash.
Saturn makes a bigger car and get chastized. Toyotas and Hondas grow with every redesign and they are "improved". Another double standard for domestics.
Saw some pictures of the Sky and noticed the center gauges also. Interesting and a very nice car.
Cruise
Defroster
ABS
Automatic
Power Windows
Power Locks
Power Mirrors
CD Player
Intermittent Wipers
for less than 17k.
A Focus ZTS with cloth seats and just ABS comes in at 17,200.
A Neon virtually the same is at 16,900.
A Mitsubishi Lancer LS with ABS comes in at 17,300.
I see no reason why Saturn won't price their MSRP right in the same area.
subzero : I have seen more photos and the steering wheel in other colors looks a bit better. It's definitely a strange wheel though.
and what year? If its a 2001, adjust that price by 4 or 5 % for one year of inflation.
Remember, for Saturn, MSRP=price.
For Ford, MSRP-10%-rebate=price usually. Only idiots pay anything close to sticker for Fords.
Every now and then you see ads for new TAURUSES in the low 16 range. That price, though you are missing ABS and power locks. Otherwise, you've got the essential options.
My sister bought a ZX3 with advance trac and cloth but with a sunroof for mid 15's last year. I know the sedans cost more. I believe hers stickered in the low 17 range. Great car, by the way. I'd love to take a Focus SVT out for a spin. I'll bet that car rocks. At least the gauges are in front of the steering wheel.
I think if Saturn basically charged about 1K less than other cars' stickers it would do ok.
Then don't buy an Ion.
Next?
http://www.ford.gr/fo2/index.html
http://www.cardesignnews.com/autoshows/2002/newyork/highlights/h04-saturn-ion.html
I cannot stomach the central dash myself!
I am not yet convinced about the center stacked instrument cluster panel.
The rest seems pretty much run of the mill. Perhaps the interior looks and feels better in person.
Still Pontiac Vibe for us. This Delta platform smells of fiasco to me. The ION pretty mediocre from those pictures and the Cavalier replacement still 2 years away. I can't believe Maximum Bob Lutz dropped the ball on this one!
Bob Lutz: Nice gestion in bringing the Holdens, but these Delta cars need work if you ever going to think that you are going to have a worthy GM response to the successful Ford Focus.
nwng:
The rear seat in the L is very comfortable. The ION is closer to L size than S size. Imagine there will be plenty of room and comfort in the rear seat.
As for your question about anyone sitting in the ION. I doubt it. Most car companies do not let consumers sit in prototypes for obvious reasons. You will have to wait for next year's auto show when regular models are available to sit in an ION.
alternator : Center stack is something you just get used to. It's really not a big deal.
Saturn's 2000MY L-series had many bugs and got slammed for it. The Focus was even worse but the styling, handling and cheap price keep them driving off the lots. Some lessons to be learned there I guess.
The sedan was basically a wallflower. It looks like a solid compact modern sedan like many others there.
The quad coupe was stealing the display though. It looked really good. It had the carbon fiber roof rails and dash treatment which looked good with the blue color.
They wouldn't give up anything on pricing. I asked about the engines and they said there will only be one trim/power level.
They gave out specs for the sedan in a small brochure.
One note from it is the engine power; 137 hp @ 5,600 rpm. and 142 ft/lbs torque @ 4,200 rpm.
So you really have to rev it to get to the power.
there are going to be 3 trim levels.
I like the copue, however at this point I think I will lease for the first time to get a base ION sedan to replace my commuter SL2. All I need is A/C, side air bags and the VTi trans and CD stereo.
Saturn pricing was very flawed for the s series. It is better with the VUE and L's.
I hope it is compettive. They where supposed to have fair no haggle prices. It may have started that way but the S series is a high priced no haggle compact. MSRP's should not be paid for most mass market cars. saturn kept MSRP prices more or close to the other brands which can be had for no haggle invoice range prices from carsdirect ect.
Anyone consider that it may have been too late in the design process to make major changes? He's only been on the job since September 2001, remember. Not only that, the S-series sedan and coupe haven't had a major redesign since they were introduced in 1991...12 years and counting.
What would you change? Some people don't like the front of the sedan...looks too much like the last generation Sentra. The coupe's front? Some say there are similarities to the Cavalier, and the bumper cutouts for the headlights remind some of the Acura RSX. Rear of the sedan? Altima similarities, and tail lights of coupe kinda Neon-like. Others don't like the design of the B-pillar.
And then there's the interior. OK...move the IP to the left, redesign and possibly reposition the steering wheel (another sore point), and you're probably looking at a fresh batch of crash tests to please the Feds.
I'd say that Saturn would rather receive negative feedback regarding a new design as opposed to continuing negative feedback regarding the age of the current S-series.
Are they taking a chance with a radical design for the instrument panel? You bet! Is it a polarizing design? Yep! Perhaps GM & Lutz decided to go ahead with an all-new car now, instead of delaying it for 6 months or more to redesign it simply because some folks said "I don't like it." They can get a new product on the market, hope it boosts sales, and then make running changes if needed.
The bottom line as to whether the public accepts the Ion will be the sales numbers when it hits dealerships.
Chris
Lots of manufacturers, including BMW with their SUV, are having recalls but Ford really seems to be in the news these days. As Dindak said, their sales seem to be hurting, perhaps partly for that reason.
I like the ION. Having said that I will never need to drive one. Also whats up with the instrament gauge in the middle. Thats absurd. It forces the driver t take his or her eyes off the road much longer then a simple glance down would. Bad idea. Mini did the same thing with there tach but thankfully there speedomiter is on the stering column.
Some recalls sure. But the LS was the first American sedan to be favorably compared to the big boys overseas, and Ford was the only US company building anything close to real driving machines from 83 on until Chrysler woke up in the late 90's. GM is just now coming out of its coma.
The product issues have worsened a bit lately for Ford, but the Explorer deal was a Firestone deal (seriously, even at 26 psi those treads should stay on there) and the other stuff certianly was not to the magnitude of a Pinto incident.
Ford's product experiences have been no different and in fact are still better than what was the norm for GM from the early eighties until about 92.
I don't think the center stack is dangerous? People spend more time looking at the radio and other controls than they do checking the speed. I've driven the Echo and believe me, it's not that big a deal. BTW, I really like the Mini, I just wish it was priced a little lower.