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Comments
Suturn small car is the critical poroduct in their line. They should be offering a product that is not polarizing. Even if 50% seem enamored by it, the negative response by the other 50% gives a bad marketing image.
Why can't GM make a Civic knockoff and match it in quality and driving with a pleasant but inoffensive interior? Just ONE car in GM's stable should be this way.
I think people think highly enough of Saturn that if the cars looks weren't polarizing or wierd in ANY way, that alone would INCREASE sales.
They just want a normal car like an Accord.
So you really have to rev it to get to the power"
This is far from true. Thats where the engine develops its MAXIMUM power. 90% of the 2.2 ECOTEC power is available at 2200 RPM.
For a no haggle price that is kind of high. If the standard features are more like the L series that isn't such a high price. If that is similar to the current S series features they are outpricing themselves. Espicially if the buyers don't like the center guages.
The new Suzuki Aerio sedan and Corolla sedan offer alot for about $14,000.
If you wan't a car that looks like a SC. Has the ecotec engine, but no polymer. Check out the 2003 Sunfire. Motor Trend had a shot about it also. They really think it looks the SC. It looks more like a squezzed trans am. The SC's have always looked better than any Sunfire.
I will say that is fine for me and proably most other commuters. That is what I would wan't a bsae ION sedan with VTi trans for anyway. There should be a high performance supercharged version available though. like the ecotec in the SKY roadster. Obviously there is a market for those compacts. Will GM allow saturn to really compete against chevy and Pontiac using the same engine for the same class of car is interesting. Who will get that ecotec supercharger and first, then all will get it??
And I for one am sick of "marketing image". This make all cars look alike and have the same boring biege color.
Also, Honda's new Element SUV is certainly "polarizing". But all the H fans will fawn over it, since the name on the hood is "socially correct"
I think the ION engine compartment should be big enough to accomodate a smaller supercharger that nevertheless brings the ION up to 200 hp without rotating the engine.
If the Delta platform is a pliable as GM suggests, perhaps GM would be able to profitably build a limited edition ION coupe with the same engine configuration proposed for the Solstice.
speculative : I prefer JD Power.
that, and a wierd interior.
that it why it won't sell like hotcakes. the Ion won't overtake the Civic or Focus any time soon.
Saturn does not have the manufacturing capacity to "overtake" the top sellers.
In order to be successful to the cause then, Saturn has to create cars that 'import intenders' will buy. The traits of the car must be favorable to those who would otherwise buy the best from Japan and elsewhere.
THAT'S THE POINT BEHIND SATURN. That, and not wanting to dicker on price.
So then, why does Saturn make cars like the Ion that basically duplicate cars like the Sunfire and Cavalier, i.e. cars that primarily appeal only to GM fans and 'American' car fans.
There is nothing about the look and design of the Ion that would attact the exact buyers the division was intended to create. It looks like another typical offshoot of Detroit, which automatically eliminates millions of small car buyers.
That's why I say Saturn should not look act or feel like Chevy's and Pontiacs...BUT IT STILL DOES. A chevy or Pontiac badge could sit right on the grille or that sta-puf steering wheel and would not at all look out of place on this Ion. Saturns have the same offbeat generic GM feel as Grand Ams and Cavaliers. The interiors have the same plastics and flimsy switchgear. The L series is somewhat of an exception, with some Euro heritage...but the Saturn team killed that when they restyled the front end of the 2003 L to look more like a typical GM face.
The Ion looks solid in the powertrain department but come-on! There is nothing here that a Protege, Civic, Corolla, RSX, Golf and Jetta buyer (the prime market players) would consider as a legitimate alternative. So by that nature the car misses the marketing mark....BECAUSE SATURN WAS CREATED TO COMPETE WITH THE 'IMPORT' CARS! SATURN WAS CREATED TO GET THE BUYERS THAT WOULD OTHERWISE BUY HONDAS TOYOTAS MAZDAS VW'S!
they would have no problem doing that if the sales did take off. But they put out a package with a polarizing design which eliminates many buyers right at the word go. This limits sales.
instead, they have to run the plants at half capacity because they don't design the car to appeal to anyone besides GM fans.
Civics sell like hotcakes because in addition to being good mechanically they are a design that is widely accepted. This is the key to selling big in volume markets.
Now Saturn is not a "niche" manufacturer. Saturn competes in high volume market segments and has a goal of many more cars per dealer than even other GM divisions....Saturn is mass market...NOT NICHE....Saturn was created to be the 'peoples car' and an 'import fighter'. Saturns goal is to compete directly for sales with Civics and the like and GM handicaps the car from day one with a polarizing design which is guaranteed to limit sales while the (yes) bland Civic will continue to roll on the sales charts because its more tasteful and palatable to the masses.
FACT is Saturn does attract more import buyers than any other domestic brand. FACT is Saturn service, sales and quality are all extremely good (even tops).
You are shooting from the lip claiming you know how other people feel about Saturn ION before it's even come out. Most people have not even seen the car yet. You haven't seen the car yet!!
Give me a break!!!!
The engine is bolted to a 6-speed manual tranny from the Camaro.
Chris
I do not know whether the Solstice supercharger would fit in the ION.
All of the May issue buff rags have a piece on the forthcoming PT Cruise GT, which can accomodate a supercharger in a pretty small place. Perhaps GM will be able to do the same with the ION.
Since this was printed on a brochure given out at the NY auto show. I took it as fact and not just a rumor.
They diddn't say the SKY would be built. However the engine is the same as the ION's so there must already be a supercharger ready to go. In a front drive compact car....
Maybe Lutz will finally let each division have its own performance model (or at least models that are not identical, mechanically, such as the Camaro/Firebird), instead of sharing them...at least for awhile. Any day now I await the announcement that Chevy wants a version of the recently announced GTO.
Chris
http://www.cardesignnews.com/autoshows/2002/newyork/highlights/h04-saturn-ion.html
I think the sedan is pretty nice. Unfortunately I can't wait till the fall.
The Delta II platform appears to be a different story, however.
I hope the ION is solidly built and a blast to drive. So far the looks are a big toss up.
Hit anything with speed and it's bound to do damage to a car.
Sorry I disagree.
Actually a number of GM vehicles are currently endorsed and recommended by CR.
The VUE ain't a Ford Escape or Mazda Tribute if you know exactly what I mean.
CR does not like GM, it's well known. How many GM vehicles do they recommend vs. other publications? Answer : hardly any.
Lord, add the Altima and new Mazda 6 and you've got one outwitted automobile (two actually, the Malibu and Impala.)
CR does not have a hatred towards GM. GM fanatics just take that as an easy excuse. The truth is until recently GM cars were not worth recommending.
Lord, add the Altima and new Mazda 6 and you've got one outwitted automobile (two actually, the Malibu and Impala.)"
If I had the choice of the Impala vs the Passat and Camry, I still take the Impala. If I wanted it a silkier sedan with Luxury touches I'll take the Passat. The Camry just doesn't move me either way. The Impala and Passat overshadow it, even after the recent Camry redesign.
I have not seen the Mazda 6 in person, but preliminary photos indicate this car resembles a wider and bigger Protege at least in looks. I really like the Altima, but I am awaiting for its safety results. Nissans have generally rate very poorly in safety in recent years.
So I would be happy with either Impala, Passat or Altima any day of the week.
Still, I hope the Saturn designers are following the site.
There definitely should be a ION hatch. What Saturn should really do is make a 5 door hatch to go with the sedan and the coupe instead of a two door hatch and a wagon.