The author may have a point that to some Cadillac is about quiet and luxury (the XTS is there for that buyer) but Cadillac is going after the BMW driver. It is a trend, whether or not a good one, across the luxury brands. Witness the new Lexus IS and GS (along with the F sub brand), Infiniti and Audi. Cadillac was criticized when they offered luxury, quiet barges for having bad handling. Now they win handling tests and people criticize that.
Body cladding...took the words right out of my mouth. Legend has it that Bob Lutz once said that in order for Pontiac to survive, they had to broaden their customer base beyond people with barbed-wire tattoos around their upper arms. Didn't happen.
@guy1974 The difference is that the ATS doesn't balance great handling and luxury as well as other competitors. The Lexus IS and GS now offer great handling and driving dynamics as well as still being quiet and comfortable. Luxury cars these days cannot a
@bankerdanny: I think you mean I4, and not V4. As for the Cimarron, its not so much the car that was bad (even though it wasn't good at all, and a terrible value) but that it perfectly represents the worst of 1980's GM attitude, for which it was crucified
Like it or not, the ATS is a modern luxury sedan. It's pretty well accepted that, particulary in this segment of hte luxury market, luxury sedan = BMW 3 series. What's left do decide is, which vintange 3 series do we build? If you want a softer bigger one, buy the one BMW is selling. If you want an E46 with new car financing/warranty and sweet Caddy styling, buy the ATS. But maybe the author will get what he wants - the ATS will not be a Pontiac, but it be a Buick in a year or so. And a Camaro as well.
I get it, though Pontiac had become a self-charicature for its last 10-15 years. I'm one of maybe 5 people walking the earth who really misses Oldsmobile.
Well, clearly the "Photo editor" missed the point of the ATS. I have driven/owned most of the cars in this class (owned a 3 series, a G37 and an IS) and the ATS by FAR strikes the best balance between performance and luxury. If I want to "float" down the road I'll buy a CTS/XTS or a 5 series, A6, etc.
Comments
Cadillac was criticized when they offered luxury, quiet barges for having bad handling. Now they win handling tests and people criticize that.
Especially when they're vinyl, which is what comes standard on the 2.5 and 2.0T. But that's true of Mercedes and BMW as well.